Online Monitoring Clemson vs. Wake Forest Erin Martin & Brittany Carson

Major Themes Tommy Bowden Negative : Most want Bowden fired “ They say Tommy Bowden always wins the game he needs to win to avoid getting fired. Thursday’s visit to Wake Forest was supposedly another…” (http://www.ajc.com/blogs/content/shared-blogs/ajc/tech/) Predictions (in favor of Clemson winning) More negative on twitter but both equally positive and negative on blogs “ I think Clemson wins for a few reasons…” (http://cousinwalter.wordpress.com/2008/10/09/clemson-vs-wake-forest/) Feelings about the outcome Negative : Most were extremely disappointed/ashamed with Clemson performance “ so...apparently Clemson sent their chess club to try to pull of a win against the Wake Forest football team tonight!” (http://search.twitter.com/search?max_id=958338412&page=4&q=Clemson+Wake+forest)

Tommy Bowden

Negative : Most want Bowden fired

“ They say Tommy Bowden always wins the game he needs to win to avoid getting fired. Thursday’s visit to Wake Forest was supposedly another…” (http://www.ajc.com/blogs/content/shared-blogs/ajc/tech/)

Predictions (in favor of Clemson winning)

More negative on twitter but both equally positive and negative on blogs

“ I think Clemson wins for a few reasons…” (http://cousinwalter.wordpress.com/2008/10/09/clemson-vs-wake-forest/)

Feelings about the outcome

Negative : Most were extremely disappointed/ashamed with Clemson performance

“ so...apparently Clemson sent their chess club to try to pull of a win against the Wake Forest football team tonight!” (http://search.twitter.com/search?max_id=958338412&page=4&q=Clemson+Wake+forest)

Key Words, Channels, & Methods Key words: (Used to search for major themes ) Clemson Football Clemson vs. Wake Forest Channel 1: Twitter Method 1: Twitscoop.com Method 2: Search.twitter.com Channel 2: Blogs Method 1: Googleblogs.com Method 2: Technorati.com Method 3: Digg.com (via Addictomatic.com) Method 4: Speedblog.com (via Addictomatic.com ) Channel 3: News outlets Method 1: Live.news.com

Key words: (Used to search for

major themes )

Clemson Football

Clemson vs. Wake Forest

Channel 1: Twitter

Method 1: Twitscoop.com

Method 2: Search.twitter.com

Channel 2: Blogs

Method 1: Googleblogs.com

Method 2: Technorati.com

Method 3: Digg.com (via Addictomatic.com)

Method 4: Speedblog.com (via Addictomatic.com )

Channel 3: News outlets

Method 1: Live.news.com

Subjects on Twitter There tends to be less opinion on twitter and more unbiased discussion of their activities/statuses. Search.twitter.com Twitscoop.com Rankings Final Score Watching the game: talking about current activity The graph showed that most tweets occurred during the game and also the Monday Bowden was fired. Upset/ disappointed in Clemson Football Predictions for the outcome of the game Both Wake Forest & Clemson promotion before the game Rooting for Wake Forest to win Rooting for Clemson to win

Subjects on Blogs Blogs tend to be a place where the writers are more opinionated and more in depth, often with relevant background information Googleblogs.com Technorati.com Speedblog.com (via addictomatic.com) Digg.com (via Addictomatic.com) Results Predictions Fire Bowden Upset/disappointment in Clemson Football Go Tigers! Discussion of past Wake Forest/ Clemson games Disbelief that Clemson was ranked so highly

Subjects on News The news tends to be most objective and fact oriented. Journalists are generally reporting after the game about the results and other’s opinions.

Recommendations Fire Bowden Apparently he has no supporters in either the Clemson community or other communities. We predict that if a new coach is brought in then faith will be restored in the football program. Press release Clemson should state that they are sorry for disappointing their fans and they are taking steps to turn around the football program. By being open with their plans for the future and how they will implement them, their stake holders will feel included and not so resentful towards Clemson. Continue Monitoring Clemson should continue monitoring social media sites to discover how their publics are reacting. If they do this they will be able to target their opinion leaders, understand their sentiments and act accordingly.

Fire Bowden

Apparently he has no supporters in either the Clemson community or other communities. We predict that if a new coach is brought in then faith will be restored in the football program.

Press release

Clemson should state that they are sorry for disappointing their fans and they are taking steps to turn around the football program. By being open with their plans for the future and how they will implement them, their stake holders will feel included and not so resentful towards Clemson.

Continue Monitoring

Clemson should continue monitoring social media sites to discover how their publics are reacting. If they do this they will be able to target their opinion leaders, understand their sentiments and act accordingly.