• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Marketing for Health and Fitness Businesses
 

Social Media Marketing for Health and Fitness Businesses

on

  • 879 views

Social media programs are a powerful and cost effective way to market health and fitness businesses. This presentation overviews the explosion of social media and HealthFit Sherpa, a ...

Social media programs are a powerful and cost effective way to market health and fitness businesses. This presentation overviews the explosion of social media and HealthFit Sherpa, a subscription-based service for health and fitness businesses.

Statistics

Views

Total Views
879
Views on SlideShare
864
Embed Views
15

Actions

Likes
0
Downloads
17
Comments
0

1 Embed 15

http://www.slideshare.net 15

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Has served local businesses for over 20 years: real estate, design, apartment, retail, spa and more
  • A Custom……….Turnkey……..Internet marekting tool
  • Primary topic for today is Social Media Marketing…………when it is done right it results in……….
  • This presentation is organized in 4 basic sections:
  • Social media explosion
  • This adoption continues to grow
  • By the end of 2009 facebook unique visitors approached google and yahoo --- this is a sea change in the way the web is used
  • Social media is a set of tools, technologies and platforms facilitating the discover and sharing of content
  • Fundamental difference…….even between other Internet marketing, much less traditional media
  • Social Media Marketing ---- combines the benefits associated with your other layers of Internet marketing………and adds ENGAGMNENT.
  • To understand a key benefit of Social Media Marketing --- it is important to understand how Google works.
  • If you engage heavily in social media marketing……….the results should be clear
  • Corepower Yoga is Colorado based company with over 30 locations in the west. They are large enough to have strong dedicated focus on social media marketing and have done an excellent job building a community around their braind
  • Their blog
  • Facebook fan page…..note 6,335 fans……..posted content is often from blog
  • Over 6000 twitter followers --- also seeing tweets from blog
  • Blog Started in August 2009 (content sharing to FB and twitter occurs largely from Blog) Other data from this report shows that facebook is #4 reffering site (after google, yahoo, etc) and most of the search terms are other than the company name
  • My blog
  • Facebook page
  • Twitter account
  • Quarterly report on new “members”, all media types
  • A Custom……….Turnkey……..Internet marekting tool
  • HealthFit Sherpa is latest amongst
  • Walk through this diagram carefully…..especially noting the role of the Sherpa account manager…….. FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • The Fitness Sherpa solution outsources the “heavy lifting” ----- thus saving you time. For success, you need a full system, interwoven tools, fresh freq. content It takes time to prepare content, to learn tools, and administer…………Design Sherpa gives you a shortcut and saves your time
  • The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
  • Careful walk thru
  • Summary of what it is and what you get. Pricing should be.
  • Careful walk thru

Social Media Marketing for Health and Fitness Businesses Social Media Marketing for Health and Fitness Businesses Presentation Transcript

  • Using Social Media to grow your Health / Fitness Business Presented By NCI and Healthy Sherpa
  • Network Communications Inc. Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1100 small and mid-sized companies with social media marketing programs
  • Custom, turnkey internet marketing services
  • Google Rank Web Traffic Engaged Community New Clients Retention Referrals
  • 1) Social media explosion 2) Social media in health & fitness industry 3) Key success factors 4) HealthFit Sherpa solution
  • “ 44% of Internet users will visit a social network monthly in 2009”   “ 85% of social media users thought companies should interact with their consumers through social media”    “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
  • SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  • SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  • Social Media
  • Social Media Marketing Active, Two-Way  Website, email, traditional media Passive, One-Way 
  • Social Media: “the highest level of Internet marketing”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
  • Web site Facebook Twitter Other Soc. Id’s Blog
  • Q: Why social media for my fitness business? A: Low-cost, high-impact way marketing Google Rank Web Traffic Engaged Community  New Clients Retention Referrals
  • Fitness Industry Example
  • Fitness Industry Example
  •  
  •  
  •  
    • Regular Posts
    • Topics of General Interest
    • 259 fans
    • Community networking
    • Distribution of blog content
  •  
  •  
  • Power of Loyal Clients with Social Media Tools
    • “…..Not all customers are into this stuff……. But a small, passionate and fast growing group ARE into this. And those people are disproportionately important because they are those key “connectors” or “engagers” ….. They can turn into obsessive evangelists for your business…”
  • Example: Viral Return and Engaging Social Media Users
    • “ …… One of our customers, a heavy social media type…asked to use our facility to run a charity fundraiser — and mention it in our Facebook fan page ……..When I agreed, she posted a compelling video on You Tube that ended up on our Facebook page and got a number of other customers heavily involved.
    • Further the local cable channel saw the post, as did the local paper and both did stories. The thing spiralled in various ways as others picked up and posted……
  • Keys to Success 1) Frequent fresh content 2) Consistent delivery 3) Multiple platforms 4) Ongoing social platform recruitment
  • A custom, turnkey Internet marketing tool for the health and fitness industry. For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.
  • Custom, turnkey internet marketing services
  • How does it work?
  • For a low monthly fee, Healthy Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. HealthFit Sherpa saves you time, gets you results
  • Customized Blog Look and Feel
    • Customized categories and posts
    • Two posts a week
    • Email list building and lead capture
    • Participate as much as you like
  • Fresh, frequent content every week , posts are based on detailed assessment of your business and customers Market and Community , comments and feedback monitored by HealthFit Sherpa to assure the most professional look and feel for your social media Blog, Facebook and Twitter , programs will be developed to assure the broadest visibility for your network Google page rank , is a key benefit of this program. HealthFit Sherpa will constantly assess and tune your activities to maximize visibility, drive rank Measurement and reporting , on traffic, audience interaction, leads, referrals Dedicated account management , once we gather data on your business and customers, an account manager executes day to day to activities HealthFit Sherpa Deliverables
    • Content management plan and creation
    • Social network identity development
    • Blog, Facebook, Twitter, accounts
    • Tool optimization
    • SEO analysis
    • Reporting and analytics
    • Dedicated account service
    HealthFit Sherpa Deliverables
  • HealthFit Sherpa Summary
    • Turnkey social media marketing solution - Low monthly fee - Simple, powerful, customizable - Dedicated account management
    • Benefits for your business - Higher search engine visibility - More web traffic - More leads - Increased referrals and word-of-mouth - Enhanced connection with customers - More sales
  • HTTP://healthfitsherpa.com Bill Pryor [email_address] 781-254-3677 For more information or getting started