Search Engine Marketing By AccuraCast © 2008 AccuraCast Limited
About AccuraCast <ul><li>London’s leading search engine marketing agency </li></ul><ul><li>First & foremost mobile search ...
Our Services <ul><li>Search engine optimisation (SEO) </li></ul><ul><li>Paid search advertising (PPC) </li></ul><ul><li>Mo...
Clients © 2008 AccuraCast Limited
Why You Need Search Marketing <ul><li>Over 10 billion searches in Nov 2007 in the U.S. alone  (comScore) </li></ul><ul><li...
SEO <ul><li>What is search engine optimisation (SEO) ? </li></ul><ul><li>Search engine optimisation is an online marketing...
SEO – Where you will appear © 2008 AccuraCast Limited
SEO Process <ul><li>Keyword research </li></ul><ul><li>Market research </li></ul><ul><li>Website analysis </li></ul><ul><l...
Advantages Of SEO <ul><li>Targeted  Traffic </li></ul><ul><li>Increase brand visibility </li></ul><ul><li>High Sales and R...
PPC <ul><li>What is pay-per-click (PPC) ? </li></ul><ul><li>Pay-per-click, commonly known as PPC is exactly what it sounds...
PPC – Where you will appear © 2008 AccuraCast Limited
PPC Process <ul><li>Keyword research </li></ul><ul><li>Market research </li></ul><ul><li>Account set up </li></ul><ul><li>...
Advantages  of PPC <ul><li>Lower cost vs. traditional advertising </li></ul><ul><li>Perfect budget control </li></ul><ul><...
Mobile <ul><li>What is mobile search marketing ? </li></ul><ul><li>Mobile search marketing enables you to reach customers ...
Mobile – Where you will appear © 2008 AccuraCast Limited
Mobile SEM Process <ul><li>Mobile web design </li></ul><ul><li>Mobile website optimisation </li></ul><ul><li>Mobile search...
Advantages of Mobile SEM <ul><li>Broader reach </li></ul><ul><li>Target teens & mobile professionals </li></ul><ul><li>Inc...
Web 2.0 / Social Media <ul><li>Social network marketing </li></ul><ul><li>Blog marketing </li></ul><ul><li>Syndicated cont...
Web 2.0 – Where you will appear © 2008 AccuraCast Limited
Multilingual Marketing <ul><li>Languages Offered </li></ul><ul><li>English </li></ul><ul><li>French </li></ul><ul><li>Span...
Thank You Farhad Divecha Director, AccuraCast [email_address] Phone: +44 800 019 6813 © 2008 AccuraCast Limited
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  1. 1. Search Engine Marketing By AccuraCast © 2008 AccuraCast Limited
  2. 2. About AccuraCast <ul><li>London’s leading search engine marketing agency </li></ul><ul><li>First & foremost mobile search marketing agency </li></ul><ul><li>One of the first Google Qualified Companies in UK </li></ul><ul><li>Registered 100% Ethical SEO ® </li></ul><ul><li>Offices in the UK and India </li></ul><ul><li>Over 100 clients worldwide </li></ul><ul><li>Founded in February 2004 </li></ul>© 2008 AccuraCast Limited
  3. 3. Our Services <ul><li>Search engine optimisation (SEO) </li></ul><ul><li>Paid search advertising (PPC) </li></ul><ul><li>Mobile search marketing </li></ul><ul><li>Web 2.0 / social media marketing </li></ul><ul><li>Multilingual marketing </li></ul>© 2008 AccuraCast Limited
  4. 4. Clients © 2008 AccuraCast Limited
  5. 5. Why You Need Search Marketing <ul><li>Over 10 billion searches in Nov 2007 in the U.S. alone (comScore) </li></ul><ul><li>85% of Internet users find websites through search engines </li></ul><ul><li>75% of Internet users have the intention of purchasing a product or service when using search engines </li></ul><ul><li>60% of users regard the Internet as their favourite source of information </li></ul><ul><li>90% of Internet users do not go past the top 30 search engine results </li></ul>© 2008 AccuraCast Limited
  6. 6. SEO <ul><li>What is search engine optimisation (SEO) ? </li></ul><ul><li>Search engine optimisation is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and rank it higher for keywords relevant to your business. </li></ul><ul><li>Why SEO ? </li></ul><ul><li>SEO endeavours to design web pages with the intention of getting them to rank higher on the search engine results pages. Without optimisation, your site will be more than likely lost among the millions of other websites. </li></ul>© 2008 AccuraCast Limited
  7. 7. SEO – Where you will appear © 2008 AccuraCast Limited
  8. 8. SEO Process <ul><li>Keyword research </li></ul><ul><li>Market research </li></ul><ul><li>Website analysis </li></ul><ul><li>Recommendations </li></ul><ul><li>(Implementation) </li></ul><ul><li>Link building </li></ul>© 2008 AccuraCast Limited
  9. 9. Advantages Of SEO <ul><li>Targeted Traffic </li></ul><ul><li>Increase brand visibility </li></ul><ul><li>High Sales and ROI </li></ul><ul><li>Faster, smaller pages </li></ul><ul><li>Longer term positioning </li></ul><ul><li>Cost-effective </li></ul>© 2008 AccuraCast Limited
  10. 10. PPC <ul><li>What is pay-per-click (PPC) ? </li></ul><ul><li>Pay-per-click, commonly known as PPC is exactly what it sounds like: you pay for each click you receive from your search engine listing to your website. It offers instant search engine listings to advertisers looking to promote their goods or services through the search engines. </li></ul><ul><li>Why PPC ? </li></ul><ul><li>The benefit of PPC engines is instant traffic. Achieving high natural rankings will most likely take a long time, but with PPC your listing is live immediately in the position you want to be seen. </li></ul>© 2008 AccuraCast Limited
  11. 11. PPC – Where you will appear © 2008 AccuraCast Limited
  12. 12. PPC Process <ul><li>Keyword research </li></ul><ul><li>Market research </li></ul><ul><li>Account set up </li></ul><ul><li>Ad copy writing / designing </li></ul><ul><li>Landing page optimisation </li></ul><ul><li>Bid management </li></ul><ul><li>PPC campaign management </li></ul>© 2008 AccuraCast Limited
  13. 13. Advantages of PPC <ul><li>Lower cost vs. traditional advertising </li></ul><ul><li>Perfect budget control </li></ul><ul><li>Effective targeting </li></ul><ul><li>Campaign flexibility </li></ul><ul><li>Immediate positioning and results </li></ul><ul><li>Branding awareness </li></ul><ul><li>Qualified leads </li></ul>© 2008 AccuraCast Limited
  14. 14. Mobile <ul><li>What is mobile search marketing ? </li></ul><ul><li>Mobile search marketing enables you to reach customers anywhere, on the go, via their mobile phones and handheld devices. Our mobile search engine marketing services place your business in front of customers, no matter where they are, when they are looking for what you sell. </li></ul><ul><li>Why mobile ? </li></ul><ul><li>More than 29% of mobile phone owners around the world have browsed the Internet via a mobile handset. Market research agencies believe that mobile web browsing might become the next dominant Internet platform. </li></ul>© 2008 AccuraCast Limited
  15. 15. Mobile – Where you will appear © 2008 AccuraCast Limited
  16. 16. Mobile SEM Process <ul><li>Mobile web design </li></ul><ul><li>Mobile website optimisation </li></ul><ul><li>Mobile search & display advertising </li></ul><ul><li>Text & web triggers </li></ul><ul><li>Viral mobile campaigns </li></ul>© 2008 AccuraCast Limited
  17. 17. Advantages of Mobile SEM <ul><li>Broader reach </li></ul><ul><li>Target teens & mobile professionals </li></ul><ul><li>Increase brand visibility </li></ul><ul><li>More cost effective </li></ul><ul><li>Creates accessible web pages </li></ul><ul><li>Reach customers when they are ready to buy </li></ul>© 2008 AccuraCast Limited
  18. 18. Web 2.0 / Social Media <ul><li>Social network marketing </li></ul><ul><li>Blog marketing </li></ul><ul><li>Syndicated content (RSS feeds) </li></ul><ul><li>Google news </li></ul><ul><li>Viral marketing </li></ul>© 2008 AccuraCast Limited
  19. 19. Web 2.0 – Where you will appear © 2008 AccuraCast Limited
  20. 20. Multilingual Marketing <ul><li>Languages Offered </li></ul><ul><li>English </li></ul><ul><li>French </li></ul><ul><li>Spanish </li></ul><ul><li>Italian </li></ul><ul><li>German </li></ul><ul><li>Dutch </li></ul><ul><li>Czech </li></ul><ul><li>Japanese </li></ul><ul><li>Chinese </li></ul><ul><li>Hindi </li></ul>© 2008 AccuraCast Limited
  21. 21. Thank You Farhad Divecha Director, AccuraCast [email_address] Phone: +44 800 019 6813 © 2008 AccuraCast Limited

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