Open Innovation:
BBC Future Media &
Technology


Matt Locke, Head of Innovation
BBC Future Media & Technology
R&D in the ‘first wave’

High barriers to launch services
R&D focused on core infrastructure and standards
Long developmen...
Innovation in the ‘second wave’:

Lower barriers to innovation
Enterprise level tools available for free via APIs, RSS, et...
academia
academia




 industry
academia    lead users




 industry
academia    lead users




 industry   indies
academia
lead users
lead users




indies
academia    lead users




 industry   indies
Innovation in lead-user
environments

Pros:
Shifts strategy from ‘designing for users’ to ‘users as designers’
Encourages ...
Innovation in lead-user
environments

Cons:
Need to manage expectations – its not a tap you can turn off…
Need to ensure t...
What we’re doing next…

‘BBC 2.0’ research project
New open innovation portal at open.bbc.co.uk
More Labs – Scotland, Lond...
BBC Open Innovation:

http://backstage.bbc.co.uk – lead users
http://open.bbc.co.uk/labs - indies
http://open.bbc.co.uk/re...
Thanks!

matt.locke@bbc.co.uk
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
Open Innovation at BBC
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Open Innovation at BBC

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As internet technologies are maturing and adoption levels are now in the majority, the landscape of innovation is changing. We are moving from a world of long-term R&D that was primarily located in research labs and academia, to a vast distributed network of “lead-users”, who innovate via collaborative social networks. Matt Locke will talk about how the BBC is responding to this new innovation landscape, and describe various pilot projects including Backstage and Innovation Labs.

Published in: Business, Technology

Open Innovation at BBC

  1. 1. Open Innovation: BBC Future Media & Technology Matt Locke, Head of Innovation BBC Future Media & Technology
  2. 2. R&D in the ‘first wave’ High barriers to launch services R&D focused on core infrastructure and standards Long development cycles from R&D to market Innovation mainly developed out of academia and industry research labs
  3. 3. Innovation in the ‘second wave’: Lower barriers to innovation Enterprise level tools available for free via APIs, RSS, etc Extremely fast development cycles More activity in service and content innovation than core infrastructure technologies Innovation happening amongst users, not just research communities
  4. 4. academia
  5. 5. academia industry
  6. 6. academia lead users industry
  7. 7. academia lead users industry indies
  8. 8. academia
  9. 9. lead users
  10. 10. lead users indies
  11. 11. academia lead users industry indies
  12. 12. Innovation in lead-user environments Pros: Shifts strategy from ‘designing for users’ to ‘users as designers’ Encourages open structures across inventories, assets, networks Encourages innovation as a social, collaborative, iterative process ‘Perpetual Beta’ – closing the gap between research and implementation
  13. 13. Innovation in lead-user environments Cons: Need to manage expectations – its not a tap you can turn off… Need to ensure that ‘lead-users’ within organisation can participate Needs organisational ‘hacking’ – creating paths for innovation into organisation Issues of ownership and IP need to be handled carefully Needs a cultural shift from periodic delivery to perpetual evolution
  14. 14. What we’re doing next… ‘BBC 2.0’ research project New open innovation portal at open.bbc.co.uk More Labs – Scotland, London, North England, South England Development of the AHRC project – 7 new seminars and funding stream Operationalising Labs/Backstage – new internal innovation models Working towards an open, permeable development environment within 2 years
  15. 15. BBC Open Innovation: http://backstage.bbc.co.uk – lead users http://open.bbc.co.uk/labs - indies http://open.bbc.co.uk/reboot/ - lead users http://tell.memore.info/ - academia
  16. 16. Thanks! matt.locke@bbc.co.uk

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