모바일 경제
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2010년 3월 24일, 숭실대학교 대학원 미디어학과 수업중 임영환교수님의 수업에서 진행된 세미나의 자료입니다.

2010년 3월 24일, 숭실대학교 대학원 미디어학과 수업중 임영환교수님의 수업에서 진행된 세미나의 자료입니다.

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모바일 경제 Presentation Transcript

  • 1. 스마트폰과 모바일경제    이인석 www.lisky.net @inska inska@lisky.net
  • 2. 차례  모바일웹       스마트폰   모바일플랫폼    모바일경제
  • 3. 발표개요 • • • 2010 • IDEA • ISSUE Discussion
  • 4. 1.모바일웹의단말기및통신환경
  • 5. 수많은모바일단말 • – – , , UMPC, MID ... • – WAP – Web • OS – : Windows XP, CE, Linux, iPhone OS, PalmOS – OS
  • 6. 수많은모바일단말#2
  • 7. 휴대전화가사실상모바일웹의미래 • – 2008 40 – 10 ~60 1 /1 – • – . – . – • – –
  • 8. 새로이부상중인e-Book시장 • PC – . – . – . • – – Apple iPad • ? – – . – . – .
  • 9. WAP과WEB • WAP – Wireless Application Protocol (WAP Forum) – WML/HTML – – ? – !! • WEB – Web (W3C) – Open! – PC Web . ! – (X)HTML XML, Javascript, CSS
  • 10. 모바일웹1.0과모바일웹2.0 1.0 2.0 (<0.5MBps) (>1Mbps), HSDPA WAP TCP/IP HTML&WML XML & XHTML , , (W3C) REST, SOAP URL , WINC URL , QR Code, RFID API API API
  • 11. WiBro와HSDPA HSDPA 3Mbps ~ 18MBps 2Mbps KT, SKT KT, SKT, LGT
  • 12. IDEA&ISSUE • IDEA – WAP : ? • ISSUE – WAP ? – WAP ... – WAP ?
  • 13. 2.미래의모바일경제는스마트폰에
  • 14. 일반폰과스마트폰의차이 OS OS OS (Windows, Linux, iPhone OS ) , , +a WAP Web 48 10 ~ 70 20 ~ 40 WiFi, GPS WiFi, GPS
  • 15. 빠르게변하고있는한국의모바일웹2.0
  • 16. 빠르게변하고있는한국의모바일웹2.0
  • 17. Daum의스마트폰전략 • Mobile TF – m.daum.net – > > ? • ? – Daum Mobile – Agora Cafe App ? – Tistory App App • Said (Daum Mobile TF Manager) – Push, LBS, Camera – – , Push, LBS
  • 18. IDEA&ISSUE • IDEA – “ ” . • ISSUE – ? – WAP Web ? – ? Like Nokia
  • 19. 3.세계는모바일플랫폼전쟁중
  • 20. 주요모바일플랫폼 • Windows Mobile / CE – Embeded – • iPhone – 1 – UI/UX • Nokia – – • Android – Google – Google
  • 21. 주요모바일플랫폼
  • 22. 삼성이만든플랫폼‘바다’ • ? – – , , OS, 4 • – OS – – C++ • – , OS : – , , : –
  • 23. 전세계이통사의통합플랫폼 • – – ) KT iPhone, App Store – Windows Mobile, Android, iPhone, Symbian – • – Major League Minor League – SKT KT – iPhone UI/UX Windows Mobile ?
  • 24. WebRuntime • – 1 Source 1 App – ? ! – / • Web Runtime – PhoneGap Platform, BONDI – XHTML/CSS/Javascript App !!! – Mobile Web Application – / – D&D ... – PhoneGap iPhone 36 (App Store)
  • 25. PhoneGapPlatform(고종욱) • PhoneGap – Web Runtime – App Store 36 App • Hot to use – XHTML/CSS/Javascript UI – PhoneGap  Javascript Device API – Application • – . – – BlackBerry Android – – API
  • 26. IDEA&ISSUE • IDEA – User Interaction -> Apple iPhone – -> Windows Mobile –‘ ’ -> Google Android – WRT ... -> • ISSUE – – Apple – Android ? – Web Runtime ? – ???
  • 27. 4.웹경제와모바일경제
  • 28. 웹경제 • – 50 5 – Mainframe – PC – Internet – Web – and Mobile? • – 10 – Mobile Web 10 ? –
  • 29. YES24사례(Web&MobileCommerce) • YES24 – – 3600 / – 100 / – 40 / • YES 24 iPhone App – iPhone App 300 / – -> Web ?
  • 30. 모바일경제의가능성 • iPhone – KT Data 122 – • M-Commerce – 2000 – • Mobile AD – 38% – PC Web CTR : 0.07% – App Store Free App
  • 31. IDEA&ISSUE • IDEA – MS - Software – Google - Web – - Mobile – : – LBS • ISSUE – Mobile Software/Web/Hardware/Contents – ? ? – , 2.0 , ? –
  • 32. 감사합니다  이인석 www.lisky.net @inska inska@lisky.net