모바일 경제

스마트폰과 모바일경제 이인석 www.lisky.net @inska inska@lisky.net

차례 모바일웹 스마트폰 모바일플랫폼 모바일경제

발표개요 • • • 2010 • IDEA • ISSUE Discussion

1.모바일웹의단말기및통신환경

수많은모바일단말 • – – , , UMPC, MID ... • – WAP – Web • OS – : Windows XP, CE, Linux, iPhone OS, PalmOS – OS

수많은모바일단말#2

휴대전화가사실상모바일웹의미래 • – 2008 40 – 10 ~60 1 /1 – • – . – . – • – –

새로이부상중인e-Book시장 • PC – . – . – . • – – Apple iPad • ? – – . – . – .

WAP과WEB • WAP – Wireless Application Protocol (WAP Forum) – WML/HTML – – ? – !! • WEB – Web (W3C) – Open! – PC Web . ! – (X)HTML XML, Javascript, CSS

모바일웹1.0과모바일웹2.0 1.0 2.0 (<0.5MBps) (>1Mbps), HSDPA WAP TCP/IP HTML&WML XML & XHTML , , (W3C) REST, SOAP URL , WINC URL , QR Code, RFID API API API

WiBro와HSDPA HSDPA 3Mbps ~ 18MBps 2Mbps KT, SKT KT, SKT, LGT

IDEA&ISSUE • IDEA – WAP : ? • ISSUE – WAP ? – WAP ... – WAP ?

2.미래의모바일경제는스마트폰에

일반폰과스마트폰의차이 OS OS OS (Windows, Linux, iPhone OS ) , , +a WAP Web 48 10 ~ 70 20 ~ 40 WiFi, GPS WiFi, GPS

빠르게변하고있는한국의모바일웹2.0

Daum의스마트폰전략 • Mobile TF – m.daum.net – > > ? • ? – Daum Mobile – Agora Cafe App ? – Tistory App App • Said (Daum Mobile TF Manager) – Push, LBS, Camera – – , Push, LBS

IDEA&ISSUE • IDEA – “ ” . • ISSUE – ? – WAP Web ? – ? Like Nokia

3.세계는모바일플랫폼전쟁중

주요모바일플랫폼 • Windows Mobile / CE – Embeded – • iPhone – 1 – UI/UX • Nokia – – • Android – Google – Google

주요모바일플랫폼

삼성이만든플랫폼‘바다’ • ? – – , , OS, 4 • – OS – – C++ • – , OS : – , , : –

전세계이통사의통합플랫폼 • – – ) KT iPhone, App Store – Windows Mobile, Android, iPhone, Symbian – • – Major League Minor League – SKT KT – iPhone UI/UX Windows Mobile ?

WebRuntime • – 1 Source 1 App – ? ! – / • Web Runtime – PhoneGap Platform, BONDI – XHTML/CSS/Javascript App !!! – Mobile Web Application – / – D&D ... – PhoneGap iPhone 36 (App Store)

PhoneGapPlatform(고종욱) • PhoneGap – Web Runtime – App Store 36 App • Hot to use – XHTML/CSS/Javascript UI – PhoneGap  Javascript Device API – Application • – . – – BlackBerry Android – – API

IDEA&ISSUE • IDEA – User Interaction -> Apple iPhone – -> Windows Mobile –‘ ’ -> Google Android – WRT ... -> • ISSUE – – Apple – Android ? – Web Runtime ? – ???

4.웹경제와모바일경제

웹경제 • – 50 5 – Mainframe – PC – Internet – Web – and Mobile? • – 10 – Mobile Web 10 ? –

YES24사례(Web&MobileCommerce) • YES24 – – 3600 / – 100 / – 40 / • YES 24 iPhone App – iPhone App 300 / – -> Web ?

모바일경제의가능성 • iPhone – KT Data 122 – • M-Commerce – 2000 – • Mobile AD – 38% – PC Web CTR : 0.07% – App Store Free App

IDEA&ISSUE • IDEA – MS - Software – Google - Web – - Mobile – : – LBS • ISSUE – Mobile Software/Web/Hardware/Contents – ? ? – , 2.0 , ? –

감사합니다 이인석 www.lisky.net @inska inska@lisky.net

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모바일 경제

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모바일 경제 — Presentation Transcript