Beginner Twitter presentation

How to get
started and grow with Twitter
Chris Pugh
@chrispugh3
330-705-5956
viewfromthepugh@yahoo.com

What is Twitter?
Why is it important?
Twitter definitions
Mechanics of Twitter
Agenda

What is it?
Chris Pugh
@chrispugh3
330-705-5956

A very popular instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers.
PC Magazine

Launched in 2006, Twitter was designed as a social network to keep friends and colleagues informed throughout the day.
PC Magazine

However, it became widely used for commercial and political purposes to keep customers, constituents and fans up-to-date as well as to solicit feedback.
PC Magazine

Casual conversations like you would have with a friend at a coffeehouse, bar or party

http://www.wiredpen.com/2010/02/22/twitter-stats/

Twitter reported that it is managing 50 million tweets a day (600 tweets per second). In 2007, the average was 5,000 tweets a day and by 2009 hit 35 million a day.
Feb. 22, 2010
http://www.wiredpen.com/2010/02/22/twitter-stats/

Who is most followed on Twitter
1) Ashton Kutcher 4.7 million
2) Britney Spears 4.6 million
3) Ellen DeGeneres 4.4 million
4) Barack Obama 3.5 million
5) Lady Gaga 3.4 million
6) Oprah Winfrey 3.3 million
7) Kim Kardashian 3.3 million
8) John Mayer 3.1 million
9) Twitter 3 million
10) Ryan Seacrest 3 million
http://www.twitterholic.com

Many posts on Facebook are private, most posts on Twitter are public

Power of search

Why it’s important
Chris Pugh
@chrispugh3
330-705-5956

Social media is
SOCIAL
http://englishinguiabasico.files.wordpress.com

Social media takes
TIME
http://www.scrapetv.com

Social media needs to be
COMPELLING
http://www.solutionsforce.com

Know your
AUDIENCE
http://www.telegraph.co.uk

Is there ROI in Twitter?
http://www.markevanstech.com

Sales
http://richardwiseman.files.wordpress.com

As of Dec. 2009,
Dell Outlet has
$6.5 million sales from Twitter
account
http://richardwiseman.files.wordpress.com

Customer Service
http://www.customer-service-workshops.com

http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study

Celebrity
usage
4.5 million followers

Have fun
http://southernfriedblog.files.wordpress.com

Is there ROI in Twitter?
http://www.markevanstech.com

One example of a company who does it right
http://www.wpclipart.com

Definitions
Chris Pugh
@chrispugh3
330-705-5956

RT
Retweet --- sharing
Info with your friends

@
Use it to reply or
Directly tag a user

#
Way to separate
subjects

DM
Direct Message

You can
direct message
Someone if you’re
Following each other

Taking issues offline

Mechanics
Chris Pugh
@chrispugh3
330-705-5956

http://www.twitter.com/bestbuy

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Beginner Twitter presentation

by guestdce2b8 on Apr 10, 2010

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