Beginner Twitter presentation

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Beginner Twitter presentation during Social Media Conference April 9 at Malone University.

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Beginner Twitter presentation

  1. 1. How to get<br />started and grow with Twitter<br />Chris Pugh<br />@chrispugh3<br />330-705-5956<br />viewfromthepugh@yahoo.com<br />
  2. 2. What is Twitter?<br />Why is it important?<br />Twitter definitions<br />Mechanics of Twitter<br />Agenda<br />
  3. 3. What is it?<br />Chris Pugh<br />@chrispugh3<br />330-705-5956<br />viewfromthepugh@yahoo.com<br />
  4. 4. A very popular instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers. <br />PC Magazine<br />
  5. 5. Launched in 2006, Twitter was designed as a social network to keep friends and colleagues informed throughout the day.<br />PC Magazine<br />
  6. 6. However, it became widely used for commercial and political purposes to keep customers, constituents and fans up-to-date as well as to solicit feedback.<br />PC Magazine<br />
  7. 7. Casual conversations like you would have with a friend at a coffeehouse, bar or party<br />
  8. 8. Casual conversations like you would have with a friend at a coffeehouse, bar or party<br />
  9. 9. http://www.wiredpen.com/2010/02/22/twitter-stats/<br />
  10. 10. Twitter reported that it is managing 50 million tweets a day (600 tweets per second). In 2007, the average was 5,000 tweets a day and by 2009 hit 35 million a day.<br />Feb. 22, 2010<br />http://www.wiredpen.com/2010/02/22/twitter-stats/<br />
  11. 11. Who is most followed on Twitter<br />1) Ashton Kutcher 4.7 million<br />2) Britney Spears 4.6 million<br />3) Ellen DeGeneres 4.4 million<br />4) Barack Obama 3.5 million<br />5) Lady Gaga 3.4 million<br />6) Oprah Winfrey 3.3 million<br />7) Kim Kardashian 3.3 million<br />8) John Mayer 3.1 million<br />9) Twitter 3 million<br />10) Ryan Seacrest 3 million<br />http://www.twitterholic.com<br />
  12. 12. Many posts on Facebook are private, most posts on Twitter are public<br />
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  15. 15. Power of search<br />
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  18. 18. Why it’s important<br />Chris Pugh<br />@chrispugh3<br />330-705-5956<br />viewfromthepugh@yahoo.com<br />
  19. 19. Social media is <br />SOCIAL<br />http://englishinguiabasico.files.wordpress.com<br />
  20. 20. Social media takes <br />TIME<br />http://www.scrapetv.com<br />
  21. 21. Social media needs to be <br />COMPELLING<br />http://www.solutionsforce.com<br />
  22. 22. Know your <br />AUDIENCE<br />http://www.telegraph.co.uk<br />
  23. 23. Is there ROI in Twitter?<br />http://www.markevanstech.com<br />
  24. 24. Sales<br />http://richardwiseman.files.wordpress.com <br />
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  27. 27. As of Dec. 2009,<br />Dell Outlet has<br />$6.5 million sales from Twitter <br />account<br />http://richardwiseman.files.wordpress.com <br />
  28. 28. Customer Service<br />http://www.customer-service-workshops.com<br />
  29. 29. http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study<br />
  30. 30. http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study<br />
  31. 31. Celebrity <br />usage<br />4.5 million followers<br />
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  36. 36. Have fun<br />http://southernfriedblog.files.wordpress.com<br />
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  39. 39. Is there ROI in Twitter?<br />http://www.markevanstech.com<br />
  40. 40. One example of a company who does it right<br />http://www.wpclipart.com<br />
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  47. 47.
  48. 48.
  49. 49. Definitions<br />Chris Pugh<br />@chrispugh3<br />330-705-5956<br />viewfromthepugh@yahoo.com<br />
  50. 50. RT<br />Retweet --- sharing<br />Info with your friends<br />
  51. 51. @<br />Use it to reply or <br />Directly tag a user<br />
  52. 52.
  53. 53. #<br />Way to separate <br />subjects<br />
  54. 54.
  55. 55. DM<br />Direct Message<br />
  56. 56. You can <br />direct message<br />Someone if you’re<br />Following each other<br />
  57. 57. Taking issues offline<br />
  58. 58. Mechanics<br />Chris Pugh<br />@chrispugh3<br />330-705-5956<br />viewfromthepugh@yahoo.com<br />
  59. 59.
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  64. 64. http://www.twitter.com/bestbuy<br />
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  74. 74.
  75. 75.
  76. 76. Public or private profile?<br />

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