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Go Green, or Go Home

   CH2M HILL enters the net
What’s the point?
                                                                   • Everybody does it

                ...
Well, how do I do it?
                                                                      • Blogs
http://thesituationist...
But…Why Us?
                                                                           • Joe Schmoe

                     ...
Okay, how can I contribute?
          • Promote Green Growth

          • Create a market for TOD

          • Bring a goo...
What’s the plan, commander?
                                                           • Blog about it
                   ...
Twitter
Twitter

getting started
sign up 
(www.twitter.com)
username/password
find friends
un‐check default
home screen > settings
settings
settings (1/2)
settings (2/2)
settings > picture
picture
picture
mobile
mobile
design
find people
find people
find people
find people > home
@wesleyzhao
@lorirtaylor
@spencerrascoff
twitter tip #1 : http://bit.ly




twitter faux pas : using a real URL
“hey this is really cool > http://www.reallylongadd...
twitter tip #2 : check your @replies




twitter faux pas #2: the forgotten friend
@johndoe: hey @you cool feed you got th...
twitter tip #3 : twittercounter.com




twip #3: stay on the fast track
BLOGGING
     wordpress to be specific
http://greengrowthcc.wordpress.com
log in
main page
main page
dashboard
dashboard
posts
posts
new post
new post
content
new post
new post
trackbacks
new post
new post
category
new post
new post
tags
publish
don’t be boring – add a picture
Search Engine Optimization

google for dummies
Searchability
Searchability
wesleyzhao’s 3 ING’s
• Key-wording
• Key-wording




• Back-scratching
• Key-wording




• Back-scratching




• Spam-ming
key-wording


• diction



Tip: think back to high school English
key-wording
• Titles
   – ex: “Rail Info” vs “East Link Light Rail
     Project Pushed to Begin Early 2011


• Captions

•...
key-wording
• Images
key-wording
      • Images




http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
key-wording
      • Images



                                                                                    Title: C...
back-scratching


• Tit-for-tat



Tip: Do whatever Google wants, you love him right?
back-scratching
• Thank people for good content


• Thank them for thanking you


• Examples we’ve seen:          trackbac...
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
back-scratching
spam-ming


• presence



Tip: just try to not think about a pink elephant
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming
• Be everywhere
spam-ming


• presence



Tip: now try not to think about thinking about a
   pink elephant
Searchability
wesleyzhao’s 3 ING’s
What we request is…

• tweet like there’s no tomorrow

• blog ‘till you drop

• network like you’re a crazy person
What we request is…
• People we like
  – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of
    Trans
• Sites we like
  – ex:...
What we request is…


   A blog post by Wednesday, January 27th




Temporary Access:
user- ch2muser
pass- ch2mtest123
created by


   m: (425) 502 1843
   w: (425) 233 3555
 wesley.zhao@gmail.com
www.twitter.com/wesleyzhao
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
Go Green Go Home Final
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Go Green Go Home Final

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A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group.

www.twitter.com/wesleyzhao

Published in: Technology, News & Politics
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Transcript of "Go Green Go Home Final"

  1. 1. Go Green, or Go Home CH2M HILL enters the net
  2. 2. What’s the point? • Everybody does it • Compete http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg • It’s F-R-E-E the times they are a changin’ -Bob Dylan • The Soft Sell
  3. 3. Well, how do I do it? • Blogs http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg • Twitter www.twitter.com • Facebook www.facebook.com • Google! www.google.com
  4. 4. But…Why Us? • Joe Schmoe • Rich Mitch • Fun-ducational http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg Joe the Plumber contemplates context sensitive solutions • One-stop shop for everything green
  5. 5. Okay, how can I contribute? • Promote Green Growth • Create a market for TOD • Bring a good name to the family (of CH2M HILL) • Build a network
  6. 6. What’s the plan, commander? • Blog about it (http://greengrowthcc.wordpress.com) • Tweet about it • Be about it (web http://www.optimum7.com/internet-marketing/wp- content/uploads/2009/02/social_media_marketing.jpg presence) Keep your friends close, your enemies closer, and your tweet-ers closest
  7. 7. Twitter
  8. 8. Twitter getting started
  9. 9. sign up  (www.twitter.com)
  10. 10. username/password
  11. 11. find friends
  12. 12. un‐check default
  13. 13. home screen > settings
  14. 14. settings
  15. 15. settings (1/2)
  16. 16. settings (2/2)
  17. 17. settings > picture
  18. 18. picture
  19. 19. picture
  20. 20. mobile
  21. 21. mobile
  22. 22. design
  23. 23. find people
  24. 24. find people
  25. 25. find people
  26. 26. find people > home
  27. 27. @wesleyzhao
  28. 28. @lorirtaylor
  29. 29. @spencerrascoff
  30. 30. twitter tip #1 : http://bit.ly twitter faux pas : using a real URL “hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot” Vs “hey this is really cool > http://bit.ly/SHORT”
  31. 31. twitter tip #2 : check your @replies twitter faux pas #2: the forgotten friend @johndoe: hey @you cool feed you got there! ‐‐ @you: … *blank eStare*
  32. 32. twitter tip #3 : twittercounter.com twip #3: stay on the fast track
  33. 33. BLOGGING wordpress to be specific http://greengrowthcc.wordpress.com
  34. 34. log in
  35. 35. main page
  36. 36. main page
  37. 37. dashboard
  38. 38. dashboard
  39. 39. posts
  40. 40. posts
  41. 41. new post
  42. 42. new post
  43. 43. content
  44. 44. new post
  45. 45. new post
  46. 46. trackbacks
  47. 47. new post
  48. 48. new post
  49. 49. category
  50. 50. new post
  51. 51. new post
  52. 52. tags
  53. 53. publish
  54. 54. don’t be boring – add a picture
  55. 55. Search Engine Optimization google for dummies
  56. 56. Searchability
  57. 57. Searchability wesleyzhao’s 3 ING’s
  58. 58. • Key-wording
  59. 59. • Key-wording • Back-scratching
  60. 60. • Key-wording • Back-scratching • Spam-ming
  61. 61. key-wording • diction Tip: think back to high school English
  62. 62. key-wording • Titles – ex: “Rail Info” vs “East Link Light Rail Project Pushed to Begin Early 2011 • Captions • Content • Images • Links
  63. 63. key-wording • Images
  64. 64. key-wording • Images http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
  65. 65. key-wording • Images Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at- the, couch, red, yellow http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
  66. 66. back-scratching • Tit-for-tat Tip: Do whatever Google wants, you love him right?
  67. 67. back-scratching • Thank people for good content • Thank them for thanking you • Examples we’ve seen: trackback, ping, blogroll, RT, @mention
  68. 68. back-scratching
  69. 69. back-scratching
  70. 70. back-scratching
  71. 71. back-scratching
  72. 72. back-scratching
  73. 73. back-scratching
  74. 74. spam-ming • presence Tip: just try to not think about a pink elephant
  75. 75. spam-ming • Be everywhere
  76. 76. spam-ming • Be everywhere
  77. 77. spam-ming • Be everywhere
  78. 78. spam-ming • Be everywhere
  79. 79. spam-ming • Be everywhere
  80. 80. spam-ming • Be everywhere
  81. 81. spam-ming • presence Tip: now try not to think about thinking about a pink elephant
  82. 82. Searchability wesleyzhao’s 3 ING’s
  83. 83. What we request is… • tweet like there’s no tomorrow • blog ‘till you drop • network like you’re a crazy person
  84. 84. What we request is… • People we like – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of Trans • Sites we like – ex: http://www.cnu.org –Congress for New Urbanism, http://www.humantransit.org – Transit Blog • Definition Library – ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc… • CH2M Hill Projects – ex: Mazdar, South Lake Union • Hash Tags – ex: #greengrowth, #TOD, #GreatStreets, #IMS
  85. 85. What we request is… A blog post by Wednesday, January 27th Temporary Access: user- ch2muser pass- ch2mtest123
  86. 86. created by m: (425) 502 1843 w: (425) 233 3555 wesley.zhao@gmail.com www.twitter.com/wesleyzhao
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