Mc Gill Bsh Final 97

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Mc Gill Bsh Final 97

  1. 1. McKenzie Consulting A. Bech Bruntse, L. Lawaetz, L. Pedersen, S. Troll
  2. 2. 08.03.10 McKenzie Consulting Issue Complication Question Answer <ul><li>Unexploited potential of the Bon Star Hotel due to mismanagement </li></ul><ul><li>Non-transparent business practices. </li></ul><ul><li>Unprofessional management </li></ul><ul><li>Run down facilities </li></ul><ul><li>Unutilized space </li></ul><ul><li>How can Krieg Corp. utilize its core competencies to reposition BSH more profitably in the market? </li></ul><ul><li>Refurbish the building complex </li></ul><ul><li>Hire new hotel management </li></ul><ul><li>Outsource additional services </li></ul><ul><li>Reposition BSH as Bon Star Business Center </li></ul>
  3. 3. 4* 3* 2* 1* 5* BSH Hotel Quality Hotel Price High High Low 08.03.10 McKenzie Consulting
  4. 4. 08.03.10 McKenzie Consulting Industry Standard Bon Star Hotel Experienced Management Basic Accomodation Night entertainment Additional Services Sauna/gym facilities Online booking Office facilities
  5. 5. 08.03.10 McKenzie Consulting Sell BSH immediately Turn BSH into Offices Reposition BSH Revenue Initial Costs Demand Difficulty of Operations Profit from Sale
  6. 6. 08.03.10 McKenzie Consulting
  7. 7. 08.03.10 McKenzie Consulting
  8. 8. Hotel Office BSBC 08.03.10 McKenzie Consulting
  9. 9. 4* 3* 2* 1* 5* BSBC Hotel Quality Hotel Price High High Low 08.03.10 McKenzie Consulting
  10. 10. 08.03.10 McKenzie Consulting Dismiss Kaplan and layoff excessive staff Phase 1 Increase current office prices Focus on core competency: Refurbishment Hire business lawyer Renovate hotel Outsource training and education of staff Negotiate outsourcing deals Phase 2 Integrate office section Hire local GM with hotel expertise Develop incentive scheme Launch new webpage Phase 3 Evaluate and reward performance Reposition BSH to Bon Star Business Center Phase 4 Create strategic alliance with office lessees Evaluate opportunity to sell BSBC Phase 5
  11. 11. 2010 2011 2012 2015 08.03.10 McKenzie Consulting Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
  12. 12. 08.03.10 McKenzie Consulting Industry Standard Bon Star Hotel Bon Star Business Center Experienced Management Basic Accomodation Night entertainment Additional Services Sauna/gym facilities Online booking Office facilities
  13. 13. 08.03.10 McKenzie Consulting
  14. 14. 08.03.10 McKenzie Consulting
  15. 15. 08.03.10 McKenzie Consulting Issue Complication Question Answer <ul><li>Unexploited potential of the Bon Star Hotel due to mismanagement </li></ul><ul><li>Non-transparent business practices </li></ul><ul><li>Unprofessional management </li></ul><ul><li>Run down facilities </li></ul><ul><li>Unutilized space </li></ul><ul><li>How can Krieg Corp. utilize its core competencies to reposition BSH more profitably in the market? </li></ul><ul><li>Refurbish the building complex </li></ul><ul><li>Hire new hotel management </li></ul><ul><li>Outsource additional services </li></ul><ul><li>Reposition BSH as Bon Star Business Center </li></ul>
  16. 16. <ul><ul><li>Questions? </li></ul></ul>08.03.10 McKenzie Consulting
  17. 17. Poor Hotel Conditions Ownership Structure Theft Run down facilities Management Lease of land 08.03.10 McKenzie Consulting
  18. 18. Bon Star Hotel 08.03.10 McKenzie Consulting
  19. 19. BSBC 08.03.10 McKenzie Consulting
  20. 20. 08.03.10 McKenzie Consulting
  21. 21. 08.03.10 McKenzie Consulting Issue Ease of implementation Importance IT Accounting System Refurbishing hotel Gym & Spa area Increase Office Space Additional services Casino Facility Management Online booking
  22. 22. Gym equipment and maintenance Basic gym equipment lease, maintenance, operations Integrated Facility Services Cleaning, Facility Management, Security, Catering Casino operations Refurbishing of casino space, running of casino business 08.03.10 McKenzie Consulting
  23. 23. 08.03.10 McKenzie Consulting Bon Star Hotel Bon Star Business Center <ul><li>Run down 3* Hotel </li></ul><ul><li>4* quality with comparatively low pricing </li></ul><ul><li>Poor Management </li></ul><ul><li>Professional Management </li></ul><ul><li>Well equipped office facilities </li></ul><ul><li>Expanded and integrated office facilities </li></ul><ul><li>Local Customers </li></ul><ul><li>International Business Travelers </li></ul>
  24. 24. 08.03.10 McKenzie Consulting
  25. 25. 08.03.10 McKenzie Consulting
  26. 26. 08.03.10 McKenzie Consulting

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