The Image Problem <ul><li>Creating Captivating Blog Posts  </li></ul>
Who am I? <ul><li>Professional Blogger for 4 years </li></ul><ul><li>WordPress Podcaster </li></ul><ul><li>Plugin and Them...
What Do I Do? <ul><li>Blogger </li></ul><ul><li>Internet Consultant </li></ul><ul><li>Community Manager </li></ul><ul><li>...
What Do Images Do? <ul><li>Images Convey Ideas </li></ul><ul><li>Images Attract Attention </li></ul><ul><li>Images Break U...
What Do Images Do? Image comparison Post without Image
What Do Images Do? Image comparison Post with Image
What is the Problem? <ul><li>Images are Usually Expensive </li></ul><ul><li>Legal Images are Hard to Find  </li></ul><ul><...
Where to Get Images? <ul><li>Google Image Search?  Not Legal </li></ul><ul><li>Flickr Creative Commons?  Missing Events </...
A Solution: PicApp  –   enables online publishers to easily embed images into their posts or websites
What Makes PicApp Different? <ul><li>20 Million images </li></ul><ul><li>Editorial & Creative Images </li></ul><ul><li>Spo...
Where Do The Images Come From? Covering All Topics and Image Types
PicApp’s Website
PicApp’s Website
The History of PicApp <ul><li>Created by the same people that do PicScout </li></ul><ul><li>Created Partnerships with Imag...
PicApp and WordPress <ul><li>PicApp.com is NOT a destination site </li></ul><ul><li>WordPress is a top blogging platform <...
PicApp’s WordPress Plugin wordpress.org/extend/plugins/picapp
PicApp’s WordPress Plugin
PicApp’s WordPress Plugin
PicApp’s WordPress Plugin
PicApp’s WordPress Plugin
RSS Notifications! <ul><li>PicApp will send RSS updates to let you know when new images have been added for a search you t...
Monetization <ul><li>PicApp overlays an image gallery of options on the images </li></ul><ul><li>Image galleries have ads ...
Monetization The revenue goes to PicApp and its Image Providing Partners Though that might change in the future with image...
SEO & Page Views <ul><li>Search Engines see the actual image </li></ul><ul><li>Images are indexed at the proper size and q...
SEO & Page Views
Still Unsure? Google Recommends PicApp for Blogger Users
Coming Soon... <ul><li>New PicApp WordPress Plugin with improved usability and features </li></ul><ul><li>New Photo Galler...
Thanks! David Peralty Professional Blogger BrandingDavid.com For More Information on PicApp  Contact: Niran Amir [email_ad...
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WordCamp Toronto 2009

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WordCamp Toronto 2009

  1. 1. The Image Problem <ul><li>Creating Captivating Blog Posts </li></ul>
  2. 2. Who am I? <ul><li>Professional Blogger for 4 years </li></ul><ul><li>WordPress Podcaster </li></ul><ul><li>Plugin and Theme Developer </li></ul><ul><li>Former Community Manager for PicApp.com </li></ul>My name is David Peralty Yes that is a Star Trek pin in my school photo
  3. 3. What Do I Do? <ul><li>Blogger </li></ul><ul><li>Internet Consultant </li></ul><ul><li>Community Manager </li></ul><ul><li>Affiliate Marketing Ninja </li></ul><ul><li>Web Development </li></ul><ul><li>Podcasting </li></ul>BrandingDavid.com
  4. 4. What Do Images Do? <ul><li>Images Convey Ideas </li></ul><ul><li>Images Attract Attention </li></ul><ul><li>Images Break Up Long Content Blocks </li></ul><ul><li>Improve Appearance </li></ul>
  5. 5. What Do Images Do? Image comparison Post without Image
  6. 6. What Do Images Do? Image comparison Post with Image
  7. 7. What is the Problem? <ul><li>Images are Usually Expensive </li></ul><ul><li>Legal Images are Hard to Find </li></ul><ul><li>Images Can Be Space and Bandwidth Hogs </li></ul><ul><li>Proper Sizing and Formatting Can Be Difficult </li></ul><ul><li>Old Images Won’t Help Current News Stories </li></ul>
  8. 8. Where to Get Images? <ul><li>Google Image Search? Not Legal </li></ul><ul><li>Flickr Creative Commons? Missing Events </li></ul><ul><li>Free Stock Photography Sites? Strange Rules </li></ul><ul><li>Other Blogs? Not Legal </li></ul><ul><li>Stock Image Sites? Expensive </li></ul>
  9. 9. A Solution: PicApp – enables online publishers to easily embed images into their posts or websites
  10. 10. What Makes PicApp Different? <ul><li>20 Million images </li></ul><ul><li>Editorial & Creative Images </li></ul><ul><li>Sports, News, Entertainment, Etc. </li></ul><ul><li>10,000 Images being added daily </li></ul><ul><li>Did I mention FREE? </li></ul><ul><li>Licensed and Legal to use </li></ul>
  11. 11. Where Do The Images Come From? Covering All Topics and Image Types
  12. 12. PicApp’s Website
  13. 13. PicApp’s Website
  14. 14. The History of PicApp <ul><li>Created by the same people that do PicScout </li></ul><ul><li>Created Partnerships with Image Companies </li></ul><ul><li>Created Partnerships with Blog Networks including b5media </li></ul>this used to be an ad
  15. 15. PicApp and WordPress <ul><li>PicApp.com is NOT a destination site </li></ul><ul><li>WordPress is a top blogging platform </li></ul><ul><li>WordPress’ plugin system is versatile </li></ul>
  16. 16. PicApp’s WordPress Plugin wordpress.org/extend/plugins/picapp
  17. 17. PicApp’s WordPress Plugin
  18. 18. PicApp’s WordPress Plugin
  19. 19. PicApp’s WordPress Plugin
  20. 20. PicApp’s WordPress Plugin
  21. 21. RSS Notifications! <ul><li>PicApp will send RSS updates to let you know when new images have been added for a search you track. </li></ul>
  22. 22. Monetization <ul><li>PicApp overlays an image gallery of options on the images </li></ul><ul><li>Image galleries have ads on them </li></ul>or What’s PicApp’s Business Model?
  23. 23. Monetization The revenue goes to PicApp and its Image Providing Partners Though that might change in the future with image publishers seeing some other benefits.
  24. 24. SEO & Page Views <ul><li>Search Engines see the actual image </li></ul><ul><li>Images are indexed at the proper size and quality </li></ul><ul><li>Images have proper meta data and descriptions </li></ul><ul><li>Images are associated with the blog they are found on, not PicApp.com </li></ul>This all increases both the SEO value and Page Views related to images
  25. 25. SEO & Page Views
  26. 26. Still Unsure? Google Recommends PicApp for Blogger Users
  27. 27. Coming Soon... <ul><li>New PicApp WordPress Plugin with improved usability and features </li></ul><ul><li>New Photo Gallery Page using Lightbox JavaScript effects to keep visitors on your site </li></ul><ul><li>And of course MANY MORE IMAGES </li></ul>
  28. 28. Thanks! David Peralty Professional Blogger BrandingDavid.com For More Information on PicApp Contact: Niran Amir [email_address]
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