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Some Background Needs

 ★   The need to engage new and young people in
     the political process. The Millennial Generati...
Some Background Needs

 ★   The need to engage new and young people in
     the political process. The Millennial Generati...
Some Background Needs

 ★   The need to engage new and young people in
     the political process. The Millennial Generati...
The Youth Vote

 Young people can be the difference.
                                             Youth Voter Turnout


  ...
The Youth Vote

 Young people can be the difference.
                                                           Youth Vote...
The Youth Vote

 Young people can be the difference.
                                                             Youth Vo...
The Youth Vote

 Young people can be the difference.
                                                             Youth Vo...
The Youth Vote




        But how do we get young people to vote?
The Youth Vote




        But how do we get young people to vote?


         Innovative & Effective
         Get-Out-the-...
Getting Out the Vote

              Most effective GOTV efforts:*


              Paid phones:


          Volunteer phone...
Getting Out the Vote

              Most effective GOTV efforts:*


              Paid phones:        0 ~ -2%
          Vo...
Getting Out the Vote

              Most effective GOTV efforts:*


              Paid phones:        0 ~ -2%
          Vo...
Getting Out the Vote

              Most effective GOTV efforts:*


              Paid phones:        0 ~ -2%
          Vo...
Getting Out the Vote

              Most effective GOTV efforts:*


              Paid phones:        0 ~ -2%
          Vo...
GOTV



  What is the one day of the
  year people expect a knock
  on the door?
GOTV



  What is the one day of the
  year people expect a knock
  on the door?

  And when does Halloween
  happen to fa...
Trick or Vote
What is Trick or Vote?

  Trick or Vote’s costumed volunteers
  put a positive political twist on
  Halloween—knocking on ...
The Results
Trick or Vote 2008 Numbers


2008 Trick or Vote Numbers:


★   Trick or Vote took place in over
    50 locations.
★   Over...
Volunteer Power




  The gateway drug
           to civic
       engagement
Trick or Vote 2008 Numbers

“I just wanted to say thank you to your team
and the Trick or Vote volunteers. Trick or
Vote f...
Trick or Vote 2008 Numbers

 Results from the 2008 New Era Colorado
 Trick-Or-Vote Experiment
 David W. Nickerson Assistan...
Trick or Vote 2008 Numbers

 Results from the 2008 New Era Colorado
 Trick-Or-Vote Experiment
 David W. Nickerson Assistan...
Trick or Vote Earned Media


Trick or Vote Earned Media:


 New York Times      CNN
 CBS News            The Nation
 Denve...
Trick or Vote Earned Media


Trick or Vote Social Media:


 Huffington Post        AlterNet
 Daily Kos             Open Lef...
Trick or Vote Awards


2008 Award Recognition


 Reed Award:
 Best GOTV Effort in North America

 Pollie Award:
 Best Volu...
Trick or Vote 2008 Partners

Partner Organizations:
Looking to 2010

 Trick or Vote goals:
 ★   50+ Trick or Vote Events
 ★   200,000 voter contacts
 ★   10,000 volunteer
   ...
Questions for us to consider

 Incentives:
 ★   Re-grants for hitting targets?
 ★   Shared materials? 
 ★   Branding/desig...
Questions for us to consider

 Extending the Trick or Vote Brand:
 ★   Other GOTV activities?
 ★   Voter registration acti...
Questions for us to consider

 What can youth table partners bring?
 ★   For example, would Rock the Vote or Headcount hel...
Trick or Vote Youth Call
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Trick or Vote Youth Call

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  • Transcript of "Trick or Vote Youth Call"

    1. 1. Some Background Needs ★ The need to engage new and young people in the political process. The Millennial Generation is the largest and most diverse generation in U.S. history. They love to volunteer. But fewer than 1% volunteer for political issues or candidates.
    2. 2. Some Background Needs ★ The need to engage new and young people in the political process. The Millennial Generation is the largest and most diverse generation in U.S. history. They love to volunteer. But fewer than 1% volunteer for political issues or candidates. ★ The need for grassroots activism. Positive, people-powered politics that recognizes that the volunteers are priceless.
    3. 3. Some Background Needs ★ The need to engage new and young people in the political process. The Millennial Generation is the largest and most diverse generation in U.S. history. They love to volunteer. But fewer than 1% volunteer for political issues or candidates. ★ The need for grassroots activism. Positive, people-powered politics that recognizes that the volunteers are priceless. ★ The need to engage on the local level. High profile races create a lot of buzz, but local races provide a quick path the meaningful involvement.
    4. 4. The Youth Vote Young people can be the difference. Youth Voter Turnout 52% 47% 40% 2000 2004 2008
    5. 5. The Youth Vote Young people can be the difference. Youth Voter Turnout ★ By 2015 young voters will represent one-third of the U.S. Electorate. 52% 47% 40% 2000 2004 2008
    6. 6. The Youth Vote Young people can be the difference. Youth Voter Turnout ★ By 2015 young voters will represent one-third of the U.S. Electorate. 52% ★ Voter turnout rates are positively correlated 47% with voter registration rates. In presidential 40% elections since 1972 (with one exception), whenever the youth voter registration rate rose from one election year to the next, the youth voter turnout also increased. 2000 2004 2008
    7. 7. The Youth Vote Young people can be the difference. Youth Voter Turnout ★ By 2015 young voters will represent one-third of the U.S. Electorate. 52% ★ Voter turnout rates are positively correlated 47% with voter registration rates. In presidential 40% elections since 1972 (with one exception), whenever the youth voter registration rate rose from one election year to the next, the youth voter turnout also increased. ★ Recent registrants contacted at least once are about 13 percentage points more likely to vote than a demographically similar control group. 2000 2004 2008
    8. 8. The Youth Vote But how do we get young people to vote?
    9. 9. The Youth Vote But how do we get young people to vote? Innovative & Effective Get-Out-the-Vote work
    10. 10. Getting Out the Vote Most effective GOTV efforts:* Paid phones: Volunteer phones: Email: Volunteer Canvass: “Getting Out the Youth Vote: Results from Randomized Field Experiments,” by Donald Green & Alan Gerber, Yale University, 2001
    11. 11. Getting Out the Vote Most effective GOTV efforts:* Paid phones: 0 ~ -2% Volunteer phones: Email: Volunteer Canvass: “Getting Out the Youth Vote: Results from Randomized Field Experiments,” by Donald Green & Alan Gerber, Yale University, 2001
    12. 12. Getting Out the Vote Most effective GOTV efforts:* Paid phones: 0 ~ -2% Volunteer phones: ~ 3% Email: Volunteer Canvass: “Getting Out the Youth Vote: Results from Randomized Field Experiments,” by Donald Green & Alan Gerber, Yale University, 2001
    13. 13. Getting Out the Vote Most effective GOTV efforts:* Paid phones: 0 ~ -2% Volunteer phones: ~ 3% Email: 0 ~ 0.5% Volunteer Canvass: “Getting Out the Youth Vote: Results from Randomized Field Experiments,” by Donald Green & Alan Gerber, Yale University, 2001
    14. 14. Getting Out the Vote Most effective GOTV efforts:* Paid phones: 0 ~ -2% Volunteer phones: ~ 3% Email: 0 ~ 0.5% Volunteer Canvass: 7 ~ 12% “Getting Out the Youth Vote: Results from Randomized Field Experiments,” by Donald Green & Alan Gerber, Yale University, 2001
    15. 15. GOTV What is the one day of the year people expect a knock on the door?
    16. 16. GOTV What is the one day of the year people expect a knock on the door? And when does Halloween happen to fall?
    17. 17. Trick or Vote
    18. 18. What is Trick or Vote? Trick or Vote’s costumed volunteers put a positive political twist on Halloween—knocking on doors for democracy instead of candy. Volunteer ghouls and goblins roam the streets, distributing voter guides and vote reminders in the nation’s largest non-partisan get-out-the-vote canvass. Remember, while you may be too old to trick-or-treat, you’re never to old to Trick or Vote.
    19. 19. The Results
    20. 20. Trick or Vote 2008 Numbers 2008 Trick or Vote Numbers: ★ Trick or Vote took place in over 50 locations. ★ Over 100,000 doors knocked on. ★ Thousands of new volunteer engagements. ★ 35% of participants marked Trick or Vote as their first political volunteer experience.
    21. 21. Volunteer Power The gateway drug to civic engagement
    22. 22. Trick or Vote 2008 Numbers “I just wanted to say thank you to your team and the Trick or Vote volunteers. Trick or Vote folks came to my house on halloween and gave me some information on the ballot measures. To be honest, without that information I probably would not have voted on all of the measures, with the information I did. It gave me a quick run down of each measure and if I needed more information I referred to the full text with the ballot, but it made it easy to understand the measures. Thank you for your dedication to the right to vote, and reminding us all the we have a choice and we have a voice. We just have to speak up. Thank you.” —Jenna, via the internet
    23. 23. Trick or Vote 2008 Numbers Results from the 2008 New Era Colorado Trick-Or-Vote Experiment David W. Nickerson Assistant Professor of Political Science University of Notre Dame
    24. 24. Trick or Vote 2008 Numbers Results from the 2008 New Era Colorado Trick-Or-Vote Experiment David W. Nickerson Assistant Professor of Political Science University of Notre Dame The results suggest that they impacted general turnout by over 5% among those they targeted. This effect was concentrated among those who had voted in previous elections. For previous voters, there was a 7% mobilization effect. Against the backdrop of aggressive presidential campaigns in Colorado, these results are remarkable. They suggest that unconventional canvassing methods may be needed in high-profile elections.
    25. 25. Trick or Vote Earned Media Trick or Vote Earned Media: New York Times CNN CBS News The Nation Denver Post The Oregonian NPR PBS Air America NM Independent Trick or Vote TV Impressions: 900,000+
    26. 26. Trick or Vote Earned Media Trick or Vote Social Media: Huffington Post AlterNet Daily Kos Open Left Future Majority Wiretap Left in the West Blogtown MTV Comedy Central Trick or Vote site: 7,000+ visits/day YouTube site: 300,000+ views
    27. 27. Trick or Vote Awards 2008 Award Recognition Reed Award: Best GOTV Effort in North America Pollie Award: Best Volunteer Recruitment Pollie Award: Best Use of Viral Video
    28. 28. Trick or Vote 2008 Partners Partner Organizations:
    29. 29. Looking to 2010 Trick or Vote goals: ★ 50+ Trick or Vote Events ★ 200,000 voter contacts ★ 10,000 volunteer engagements ★ Corporate sponsorships ★ Major media markets ★ Focus on big canvass AND big party
    30. 30. Questions for us to consider Incentives: ★ Re-grants for hitting targets? ★ Shared materials?  ★ Branding/design support? ★ Trainings? ★ Media support? ★ Field support?
    31. 31. Questions for us to consider Extending the Trick or Vote Brand: ★ Other GOTV activities? ★ Voter registration activities? ★ Other lead-up events (monster invasions)? ★ Partners outside the youth sector?
    32. 32. Questions for us to consider What can youth table partners bring? ★ For example, would Rock the Vote or Headcount help bring a band to the biggest Trick or Vote event?
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