TOP 10 THINGS
Intro to Public Relations
President Teddy Roosevelt was the first
person to make extensive use of news
conferences and press interviews.
Edward Bernays, became known as the father
of modern PR through the publication of his
book, Crystallizing Public Opinion.
Ivy Lee was the first public relations counselor.
The Tylenol Crisis of the 80s has shown me how
important it is to have a team ready to correct
problems. The sooner the incident is found the sooner
it can be corrected. Tylenol had suffered from eight
people dying due to several of their capsules being
laced with cyanide. If it weren’t for PR we may not be
using tylenol as much as we do today.
Research can be 90% of crises are
used in several caused internal,
instances in PR: research can
minimize the effects
before it is put into
Research is often
To test messages
used to determine
To prevent crises
what messages gel
To sway public
elements in Audience
Each step plays an essential role in the other.
Leading to a successful campaign, that doesn’t
surpass the estimated time, money, and goal of the
project. These steps are the link to having a
In communication one tries to relay the message onto
another. It sounds simple, but having these targeted
audiences act on the message is different. I found these five
keys of understanding how people accept and precieve new
ideas very helpful.
If you begin to understand your own message as an audience
member would, that is the key to a successful relay of a
product or new idea and should take well to the audience.
Since learning of the Tylenol crisis I have become a big believer that
crisis and conflict management play a big role in PR.
When dealing with a crisis a public relations method known as the
strategic conflict management is put into to play.
The components are: strategic, management, competition, and
Every situation must be approached and handled with delicacy so
that a company, firm, or organization can walk away from the
incident with little to no damage to their image or product.
When communicating during a crisis always conduct the following:
be honest, put the public first, take responsibility, be accesssible,
appoint a single spokesperson, and set up an information center.
Nobody likes a liar so be honest and straight to the point in the
midst of a crisis, this may further insure the public that your
company will not rest until the problem is resolved or neutralized.
I will need to exert penmanship
prowess when it comes to writing in
the AP format. It is the writing style
both PR and Journalists alike follow as
their survival guide.
Correctly and ethically write press
releases, speeches, and PSAs.
Learn to adapt to my audience.
Connect with their needs and wants.
The saying the customer is always
right seems to follow you no matter
what career you choose.
Rules and Regulations The Layout
Use descriptive and creative
Being the most
Don’t use generic words
public relations tactic,
Don’t decribe products as
I never knew that unique or total solution
there were so many Tell the news
guidelines to a Don’t use boring quotes
successful news Use short headlines
release. I found these Write simply
as the most useful for Follow AP format
when I begin to write Don’t use metaphors
a my news releases
in the future.
Social Media and Networking
I have also learned two new key ways to connect
with people in the business world through my Intro
to Public Relations class
Twitter, has connected me with several
professional people who are in my related field of
study. Not only has this connected me, it has
provided me with friends that have accomplished
college and are now actively in the work force I
hope to join in a few years.
Providing me with tips, tools, and new knowledge
to get started before I take the leap into the real
I have learned the neccessary tools and
guidelines to be a successful employee in the
field of PR. Though I have not gained all the
knowledge there is to know about the field. I
am walking away from this class knowing I am
ready to tackle any obstacles this study has to