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Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business Lori McDonald President/CEO @lorimcd
Brief History  of the Internet <ul><li>Originally method of sharing information – primarily by universities and government...
Evolution of the  Internet <ul><li>One-way information tool </li></ul><ul><li>Transactional tool – online shopping </li></...
Improving Web Traffic <ul><li>Interruption marketing is going away </li></ul><ul><ul><li>TV/Radio Commercials </li></ul></...
Blogging <ul><li>Fast way to share information online </li></ul><ul><li>Visitors can comment on posted information </li></...
 
 
Twitter (Micro-Blogging) <ul><li>Messages 140 characters or less </li></ul><ul><li>Created to allow its users the ability ...
Twitter (Micro-Blogging) <ul><li>You can “follow” people when you are interested in reading their “tweets” </li></ul><ul><...
 
 
 
 
 
 
 
 
 
 
 
Facebook <ul><li>Formerly for college students now expanding </li></ul><ul><li>Good to keep in touch with friends and fami...
 
 
 
 
LinkedIn <ul><li>Staying connected / staying in front of / as an extension of your offline networking </li></ul><ul><li>Be...
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Most Wanted Response (MWR) <ul><li>What is your Most Wanted Response? </li></ul><ul><li>What do you most want visitors to ...
Measuring Your Most Wanted Response <ul><li>For Example: </li></ul><ul><li>Unique Visitors last month = 10,000 </li></ul><...
Track Referral Sources
Website Return on Investment <ul><li>Monthly Traffic to Website </li></ul><ul><li>Website Conversion Rate (Traffic to MWR)...
Monitoring Your  Company Buzz <ul><li>Google Alerts  http://alerts.google.com/   </li></ul><ul><li>Spy.Appspot.com - Shows...
How to Setup a  Google Alert Monitoring Your Company Buzz
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Services We Offer <ul><li>Blog Setup </li></ul><ul><li>Twitter Setup </li></ul><ul><li>Facebook Setup </li></ul><ul><li>Li...
Thank You to  Hartland BID <ul><li>Search Engine Status Report </li></ul><ul><li>The Brilliance Search Engine Status Repor...
Connect with Me <ul><li>Follow me on Twitter </li></ul><ul><ul><li>http://twitter.com/lorimcd  (@lorimcd) </li></ul></ul><...
Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business Lori McDonald President/CEO @lorimcd
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Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business

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How to Use Twitter, LinkedIn, and Facebook to Grow Your Business. Presented to the Hartland Business Improvement District on Tuesday June 16, 2009

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  • I like your 'Call to Action' slide 38. It's true, you have to ask yourself those pertinent questions. I enjoyed you presentation
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  • Think about your Tivo… Do you watch the commercials? &amp;quot;The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.&amp;quot;
  • There are many differnet types of websites Marketing Ecommerce Collaboration As we take a look at increasing your profitability – we want to talk about the goal of your website. Your website should have at least one goal for visitors on your website. We call this goal your “Most Wanted Response (MWR)” What do you most want visitors to your web site to do? How are you encouraging them to accomplish this?
  • Transcript of "Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business"

    1. 1. Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business Lori McDonald President/CEO @lorimcd
    2. 2. Brief History of the Internet <ul><li>Originally method of sharing information – primarily by universities and government </li></ul><ul><li>1980s – Appearance of private Internet Service Providers </li></ul><ul><li>1990s – Expanded into popular use </li></ul>History / Evolution of the Internet
    3. 3. Evolution of the Internet <ul><li>One-way information tool </li></ul><ul><li>Transactional tool – online shopping </li></ul><ul><li>Two-way participatory tool </li></ul><ul><ul><li>Users upload their own information </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>History / Evolution of the Internet
    4. 4. Improving Web Traffic <ul><li>Interruption marketing is going away </li></ul><ul><ul><li>TV/Radio Commercials </li></ul></ul><ul><ul><li>Magazine/Newspaper advertisements </li></ul></ul><ul><li>Consumer-driven marketing is here </li></ul><ul><ul><li>Deliver “useful content at the precise moment that a buyer needs it.” – David Meerman Scott, The New Rules of Marketing & PR </li></ul></ul>
    5. 5. Blogging <ul><li>Fast way to share information online </li></ul><ul><li>Visitors can comment on posted information </li></ul><ul><li>Can be used to: </li></ul><ul><ul><li>Demonstrate professional expertise </li></ul></ul><ul><ul><li>Give visitors insight into your business </li></ul></ul><ul><ul><li>Provide frequent updates on your website regarding your company </li></ul></ul>Social Technologies
    6. 8. Twitter (Micro-Blogging) <ul><li>Messages 140 characters or less </li></ul><ul><li>Created to allow its users the ability to post thoughts, questions, and social status updates quickly and in small increments </li></ul><ul><li>Now businesses, professionals, politicians and others are discovering the public-relations benefits of sharing a constant feed of news. </li></ul><ul><li>Number of Users: 6 million users </li></ul>Social Technologies
    7. 9. Twitter (Micro-Blogging) <ul><li>You can “follow” people when you are interested in reading their “tweets” </li></ul><ul><li>Tip: When people follow you, send them a direct message thanking them for following you </li></ul><ul><li>Twitter Addresses denoted with “@” </li></ul><ul><ul><li>http://twitter.com/lorimcd </li></ul></ul><ul><ul><li>@lorimcd </li></ul></ul><ul><li>RT = Retweet </li></ul>Social Technologies
    8. 21. Facebook <ul><li>Formerly for college students now expanding </li></ul><ul><li>Good to keep in touch with friends and family </li></ul><ul><li>Businesses can setup pages </li></ul><ul><li>People can become “fans” of your page </li></ul><ul><li>Number of Users: More than 200 million users (active) </li></ul>Social Technologies
    9. 26. LinkedIn <ul><li>Staying connected / staying in front of / as an extension of your offline networking </li></ul><ul><li>Being introduced to connections </li></ul><ul><li>Joining LinkedIn Groups </li></ul><ul><li>Advertising on LinkedIn </li></ul><ul><li>LinkedIn Answers </li></ul>Social Technologies
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    21. 38. Most Wanted Response (MWR) <ul><li>What is your Most Wanted Response? </li></ul><ul><li>What do you most want visitors to your web site to do? </li></ul><ul><ul><li>Submit a request for quote form. </li></ul></ul><ul><ul><li>Order a replacement part. </li></ul></ul><ul><ul><li>Fill out the web contact form to contact you. </li></ul></ul><ul><ul><li>Request product information via a form. </li></ul></ul><ul><ul><li>Pick up the phone and call you. </li></ul></ul><ul><li>How are you encouraging them to accomplish your MWR? </li></ul>
    22. 39. Measuring Your Most Wanted Response <ul><li>For Example: </li></ul><ul><li>Unique Visitors last month = 10,000 </li></ul><ul><li>Number of MWR (contacts from web site) = 150 </li></ul><ul><li>Number of Sales from web = 80 </li></ul>10,000 150 80 1.5% 0.08%
    23. 40. Track Referral Sources
    24. 41. Website Return on Investment <ul><li>Monthly Traffic to Website </li></ul><ul><li>Website Conversion Rate (Traffic to MWR) </li></ul><ul><li>Sales Closing Rate (MWR to Sale) </li></ul><ul><li>Average Dollar Sale </li></ul><ul><li>Gross Profit Margin </li></ul><ul><li>Online ROI calculator at http://www.YourWebsiteROI.com/ </li></ul>
    25. 42. Monitoring Your Company Buzz <ul><li>Google Alerts http://alerts.google.com/ </li></ul><ul><li>Spy.Appspot.com - Shows realtime use Designed by BestBuy Employee and Used Internally at BestBuy </li></ul>Monitoring Your Company Buzz
    26. 43. How to Setup a Google Alert Monitoring Your Company Buzz
    27. 44. s
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    29. 46. Services We Offer <ul><li>Blog Setup </li></ul><ul><li>Twitter Setup </li></ul><ul><li>Facebook Setup </li></ul><ul><li>LinkedIn Setup </li></ul><ul><li>Web Design </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Ecommerce </li></ul><ul><li>Copywriting </li></ul>
    30. 47. Thank You to Hartland BID <ul><li>Search Engine Status Report </li></ul><ul><li>The Brilliance Search Engine Status Report documents your web site’s Google strength …. plus how you rank against the competition! </li></ul><ul><li>Get answers to questions like: </li></ul><ul><ul><li>How do you really rank on Google? </li></ul></ul><ul><ul><li>Who are your strongest Internet competitors? </li></ul></ul><ul><ul><li>Who is linking to you…or to your competition? </li></ul></ul><ul><li>Normally $149 </li></ul><ul><li>$129 to attendees of today’s seminar </li></ul>
    31. 48. Connect with Me <ul><li>Follow me on Twitter </li></ul><ul><ul><li>http://twitter.com/lorimcd (@lorimcd) </li></ul></ul><ul><ul><li>http://twitter.com/brillweb (@brillweb) </li></ul></ul><ul><li>Become a fan on Facebook http://www.BrillianceWeb.com/facebook </li></ul><ul><li>Connect with me on LinkedIn http://www.linkedin.com/in/brillweb </li></ul>
    32. 49. Social Media: How to Use Twitter, LinkedIn, and Facebook to Grow Your Business Lori McDonald President/CEO @lorimcd

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