BOSSdev Branded Flash Games Webinar

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    Casual gamer is a loosely defined term used to describe a type of video game player whose time or interest in playing games is limited compared with a hardcore gamer.Casual gamers can conceivably consist of any people who show more than a passing interest in video games, therefore it is difficult to categorize them as a group. For this reason, games which attempt to appeal to the casual player tend to strive for simple rules and ease of game play, the goal being to present a pick-up-and-play experience that people from any age group or skill level could enjoy.

    Cite Reference

    Cite ReferenceNo WhammiesWho Wants to Be a MillionaireHead to HeadYou Sunk My BattleshipPretty Sneaky Sis Don’t Pass GoFree ParkingBe a Winner at the Game of AdvergamingChallenge, Share, PromoteSend GamesLions and Tigers and Bears, oh myClicking and Playing and Buying oh my!

    A+ FunDo Games Help Educate Kids?Plays Well With OthersLearning CurvePlay and LearnSimon SaysLeapFrog the CompetitionA+ FunIs Learning FunTake a Chance

    Kid Tested,Numbers Approved

    Notes here . . .

    Banners have come a long wayThey’re not the red headed step child of marketing that they once were, during the days of seisure inducing, blinking gif bannersMuch to the contrary, now that we’re able to leverage the power of Flash within banner ads, we’re able to encourage user interaction, in a much more engaging mannerSo much so, that Banner ads now, are often fully fledged websites.

    Bullets can change or be removed alltogetherWhere?KongregateMiniClipArmorGamesAddictingGames

    Add screenshot slides of Social Media Networks . . . Bullets can change or be removed alltogether

    Multiple Game Controllers - 3 controllers that sayAtari – Start UpNintendo – BoutiquePS3 or Wii - Enterprise

    iPhone / Blackberry subsequent slides (no more than two – and make sure they’re branded [if I can find one/two])

    ROI (Coins from Super MB or Cherries/fruit from PacMan)Discuss leveraging above tracking and analyticsGoogle Analytics for Flash GamesROEAdvertisting Model (MochiAds)Direct Sales (Mobile Applications / App Store)Build and Community

    according to Boston research firm Yankee Group.advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group. Which is an increase of 373.45% in 5 Years.

    The advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group.Line Graph (money over time)Expected Increase by X%

    Simon Says SmileDo you have a positive opinion of companies that sponsor free games?

    More Buck For Your ClickDo you have a positive opinion of companies that sponsor free games?

    “Custom” for Bejeweled should really refelct the fact that it’s an “Original - Classic Arcade Game” and NOT original game as in (we started with this engine in our library, type of thing)

    Focus on ClearSpring integration which supports custom analytics and distribution through multiple channels

    Super Mario Brothers “Mushroom”(related resources, links, and general “practical” info/takeaways)Be sure to “opt in” to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebook Game

    (related resources, links, and general “practical” info/takeaways)Be sure to “opt in” to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebookGame PortalsKongregate – MyGames Addicting Games - http://www.addictinggames.com MiniClip - http://www.miniclip.com

    Super Mario Brothers “Mushroom”(related resources, links, and general “practical” info/takeaways)Be sure to “opt in” to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebook Game

    Trim / BudURL (related resources, links, and general “practical” info/takeaways)Be sure to “opt in” to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebookGame PortalsKongregate – MyGames Addicting Games - http://www.addictinggames.com MiniClip - http://www.miniclip.com

    Add “Cherries” from Pac-ManTHAT’s the ticket “Coins from Super Mario Brothers (maybe in place of the “O”,s or, maybe just bouncing around on footer

    Include INFO on this slide, but not this specific graphic, make graphic more consistent with other graphics

    Development – to Interactive – StrategicBest in class – partners in key regionsUkraine = 100+ full-time, including dedicated project management

    Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term \"advergames\" was coined in January 2000, and later mentioned by Wired's \"Jargon Watch\" column in 2001. It has been applied to various free online games commissioned by major companies. With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or \"viral marketing\".Branded Flash Games are small, interactive, easy- to-install forms of entertainment that can be placed anywhere on your website. Choose from several ready to play games (categories include sports, puzzles and memory), or contact us about creating a one-of-a-kind branded flash game experience! You can insert banners, rotate ads, or even insert your favorite quotes to entertain your audience. Best of all, there are no complicated downloads; all your visitors have to do is click and play!Branded Flash Games can add instant and compelling content to children's sites, charities and businesses alike. They also offer a fantastic creative outlet. For example, if your site advertises a bar or restaurant, BOSSdev can create an flash game experience that looks and feels just like your establishment! In addition, each  flash game can be branded with your company's colors and logo so that you are always at the forefront of your visitors' minds! Advertise sales, point out site updates, even include ticker-style menus to entice your customers during breaks in their games. The possibilities are virtually endless!

    In 2008 MTV Networks surveyed free online gamers regarding the types of advertising they were willing to accept in exchange for playing such games. Banner ads and advertiser-sponsored games got the highest responses, at 47% and 42%, respectively.

    1 – PacMan2 – Space Invaders3 – Mario?

    Favorites, Groups & Events

    BOSSdev Branded Flash Games Webinar - Presentation Transcript

    1. Twitter Back Channel : #BDgaming
    2. ONLINE GAMING Now Any Business Can Play Flash Branded Games Boutique Start Up Enterprise Branded Flash Games : Intro Now Speaking : Cosmin Ghiuaru
    3. CAST AND CREDITS COSMIN GHIUARU | Interactive Solutions Architect aka “Speedy” GRANT KRAVITZ | Business Development Director aka “Clyde” MICHAEL DRAGICH | Rich Media Solutions Architect aka “Shadow” Branded Flash Games : Credits Now Speaking : Cosmin Ghiuaru
    4. INSERT COIN AND PRESS START Who is BOSSdev Our Experience Where We Play BFG : Press Start Now Speaking : Grant Kravitz
    5. What is ROI? Branded Flash Games
    6. WHERE IN THE WORLD IS BOSSDEV BFG : Press Start Now Speaking : Grant Kravitz
    7. WHAT IS A “BRANDED FLASH GAME”? BFG : Press Start Now Speaking : Grant Kravitz
    8. What is ROI? BFG : Who Are The Players? Now Speaking : Grant Kravitz
    9. WHO ARE THE PLAYERS? Branded Flash Games
    10. WHAT IS A “CASUAL GAMER”? BFG : Who Are The Players? Now Speaking : Grant Kravitz
    11. NOT JUST FOR KIDS Ages 18-24 25-34 35-44 45-55 over 55 13% 17% 18% 25% 27% Source: Ad Age ,Casual Games Info and Stats, March 26, 2008 BFG : Who Are The Players? Now Speaking : Grant Kravitz
    12. FUN FOR A GIRL OR A BOY Male 48% Female What is ROI? 52% BFG : Who Are The Players? Now Speaking : Grant Kravitz
    13. SHALL WE PLAY A GAME? Do You Share Games With Friends or Challenge Them to Beat Your Score? 100% 75% 67% 50% 58% 25% Yes 0% No Female Male Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc BFG : Who Are The Players? Now Speaking : Grant Kravitz
    14. + FUN A Do Games Help Educate Kids? 100% 75% 95% 91% 50% 25% Yes 0% No Girls Boys Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc BFG : Who Are The Players? Now Speaking : Grant Kravitz
    15. KID TESTED, NUMBERS APPROVED How the Top 85 Food Brands Market to the Online Youth Demographic 80 Total Surveyed 70 60 50 40 73 65 30 53 20 25 10 0 Advergame Sweepstakes Offer Promotions Offer Online Access Membership to TV Commercials Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing, AdAge.com. July 19, 2006 BFG : Who Are The Players? Now Speaking : Grant Kravitz
    16. THE NEW ARCADES Branded Flash Games
    17. RICH MEDIA BANNER ADS Leverages Existing Games Reach Varied Audience Increase Web Traffic Engage More Users Relevant Quick Stats BFG : The New Arcades Now Speaking : Michael Dragich
    18. CASUAL GAME PORTALS In Game Ads Share Game Health Game Popularity BFG : The New Arcades Now Speaking : Michael Dragich
    19. SOCIAL MEDIA NETWORKS Leverage Facebook Platform In-Widget Game Play Build Recurring Users Desktop Distribution Relevant Quick Stats BFG : The New Arcades Now Speaking : Michael Dragich
    20. MOBILE DEVICES Mobile Link Mobile Point Relevant Quick Stats Games are Going Mobile BFG : The New Arcades Now Speaking : Michael Dragich
    21. TOKENS OR QUARTERS? Branded Flash Games
    22. Branded Flash Game Expected Revenue $350 Millions $300 $250 $200 $150 $100 $50 $0 2004 2009 Source: Yankee Group BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
    23. PLAY IT AGAIN, FLASH Number of times particular games are played 75% 50% 25% Male 0% Female More 4-5 2-3 Than 5 1 Times Times Time Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
    24. SIMON SAYS SMILE Do you have a positive opinion of companies that sponsor free games? 100% 75% 50% 25% Male 0% Female Yes No Not Certain Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
    25. MORE BUCK FOR YOUR CLICK Would you purchase a product from a sponsor of a free game? 75% 50% 25% Male 0% Female Yes No Not Certain Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
    26. CHOOSE YOUR SKILL LEVEL BFG : Choose Your Skill Level Now Speaking : Michael Dragich
    27. LICENSED OFF THE SHELF BFG : Choose Your Skill Level Now Speaking : Michael Dragich
    28. Popular Game Engine Off the Shelf
    29. BRANDED FLASH GAMES BFG : Choose Your Skill Level Now Speaking : Michael Dragich
    30. BOSSdev Original Branded Flash Game
    31. CUSTOM FLASH GAMES BFG : Choose Your Skill Level Now Speaking : Michael Dragich
    32. Customized Example Game Engine
    33. Social Widget
    34. KEEPING SCORE DISTRIBUTION, TRACKING, & ANALYTICS, OH MY Branded Flash Games
    35. TRACKING AND ANALYTICS It’s Tuesday 12:14pm, do you know where your Flash game is, and who’s playing it? DISTRIBUTION CHANNELS : TRACKING & ANALYTICS : BFG : Keeping Score Now Speaking : Michael Dragich
    36. POWER UP LINKS & RESOURCES Branded Flash Games
    37. LINKS AND RESOURCES OPT IN : DISTRIBUTION CHANNELS : •ClearSpring – http://budurl.com/clearspring •Gigya – http://budurl.com/gigya BOSSdev Portal – http://budurl.com/BDportal •Facebook – http://budurl.com/FBads Opt in to our mailing list and recieve : • Source for this presentation SOCIAL GAME PORTALS : • Audio archive of this webinar •Kongregate – http://budurl.com/kongregate • Information from BOSSdev on how •MyGames – http://budurl.com/mygamesto Branded Flash Games can specifically help • Addicting Games – http://budurl.com/addictgames you and your company •MiniClip – http://budurl.com/miniclips STATISTICS CITED HERE : • Source in context on each slide TRACKING & ANALYTICS : • Google Analytics •Mochibot – http://budurl.com/mochibot BFG : Power Up Now Speaking : Michael Dragich
    38. BONUS ROUND QUESTIONS & ANSWERS Branded Flash Games : Bonus Round
    39. THANK YOU Twitter - #BDgaming Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru Grant Kravitz + gkravitz@bossdve.com + www.Twitter.com/gkravitz Michael Dragich + mdragich@bossdev.com + www.Twitter.com/dragich Follow BOSSdev + www.twitter.com/BOSSdev Detroit | Austin | New York | Los Angeles |Toronto Social Media | Branded Flash Games | Virtual Communities Rich Media | Application Dev. | Website Dev. | Mobile Apps. T 866 267 7282 |W bossdev.com
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