eHospitality: Role of Website Personality on Website Effectiveness

De ScanYours Tag-cloud Scanyours.com © 2000-2010 Internet consultancy Market Research Strong connection with VU University 30 ScanYoursers Increase online sales Improve online processes With Fun and Result driven Innovation Online marketing Webdevelopment Customers in different industries

Topics
Online consumer behavior
Building blocks of website effectiveness
Website Personality = Stylability
Role of Gender
Scanyours.com © 2000-2010

Personality Quiz II Scanyours.com © 2000-2010 “ What is important in making the final booking decision?” 1. Welcoming atmosphere 2. Elegant 3. Trustworthy 4. Depth of selection / information 5. Ease of use

Functional Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Functionality offers a way to accomplish strategic value and unique positioning” Source: Dr. Tibert Verhagen, VU University, ScanYours

Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Mental representation of a website on dimensions that are similar to and reflect the dimensions of human personality” “ It’s about Impressions and Experiences”

Perceived Guest Experience Scanyours.com © 2000-2010
So differs on:
Personality
Cultural background
Internet Experience
GENDER
Many more

Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible Website Personality Online Atmosphere Multi-channel Experience Website Design Trust and Risk Emotions Branding Online Store Image

Website Personality: 3 factors
Sophistication : elegant, high class, upscale
Authencity : reliability, thrustworthy
Pleasantness : easy to use

Business potential of women! Scanyours.com © 2000-2010
Women account for 85% of all consumer purchases
By income, women represent a growth market twice as big as China and India combined
84% of women feel misunderstood by marketers
Women are seen as “ Business opportunity # 1 ”

Women-friendly websites Scanyours.com © 2000-2010
How to design women-friendly websites?
1. Entertainment and Sensory Experience
2. High Information Standards and Simple Navigation
3. Women are real “word-of-mouth marketers”

Let’s keep in contact…?
T : twitter.com/scanyours_ehosp
L : www.linkedin.com/in/ScanyoursVerstegen
T : 06 411 60 668
E : [email_address]
W : www.scanyours.com

eHospitality: Role of Website Personality on Website Effectiveness

by guestd8ca1154 on Apr 15, 2010

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eHospitality: Role of Website Personality on Website Effectiveness — Presentation Transcript