Guidelines for an Effective Web-Presence


         ABC ELECTRONICS




                           THE CUSTOMER

Wednesday...
Guidelines for an Effective Web-Presence


         The Customer is King
ABC ELECTRONICS CORPORATION


    ●
        50 Locations across Australia & New Zealand
    ●
        Annual turnover 2008...
Our Organization




@2009 – BOTOX                      Slide 4 of 26
Training Package Components


        ●
            ICA05 – Information & Communication
                ICAA4142C –
      ...
ABC ELECTRONICS CORPORATION


    ●
        50 Locations across Australia & New Zealand
    ●
        Annual turnover 2008...
USER-INTERFACE DESIGN SPECTRUM


   User-Expectation                       Best Practice




                             ...
Key Questions about Web-Sites

      ●
          What are the different types of web-sites?


      ●
          Why would ...
Key Answers about Web-Sites

      ●
          What are the different types of web-sites?
            Commercial, Social, ...
Web Presence

       ●
           Web-Presence versus Web-Site?
       ●
           Huge Marketing Potential
       ●
    ...
Technical Specifications

       Implied Specifications
        ●
            Reach the widest possible audience
        ●...
Technical Specifications

       Explicit Specifications
        ●
            Stay within budget or reduce costs
        ...
User-Interface Fundamentals

        ●
            Consistency, Familiarity, Simplicity
        ●
            Support Spec...
User-Interface Fundamentals (cont)

        ●
            Compatibility – theme, skin, temperature
        ●
            L...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?




@2009 – BOTOX                      ...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Marrying Design & Technical Specs

   ●
       What Hardware changes are required?
   ●
       What additional Software up...
Question Time

                Are there any questions regarding
                the material covered in this session?



...
Session Summary

     Outcomes we hoped to achieve:

      ●
          Encouraged alternative thinking on design
      ●
 ...
Evaluation Form



                 Please take a moment to complete the
                 evaluation form.

              ...
Next Sessions

   In the next session we will cover:

    ●
        A drill-down to specifics of the ABC web-site
    ●
  ...
DESIGN PHILOSOPHY 101...


     In seeking improvement, nothing you find,
        seeking
       then hard enough you are ...
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Web-Presence Fundamentals

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A short presentation from Gendec Design detailing the fundamental considerations when developing an effective web-presence.

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Web-Presence Fundamentals

  1. 1. Guidelines for an Effective Web-Presence ABC ELECTRONICS THE CUSTOMER Wednesday July 29, 2009
  2. 2. Guidelines for an Effective Web-Presence The Customer is King
  3. 3. ABC ELECTRONICS CORPORATION ● 50 Locations across Australia & New Zealand ● Annual turnover 2008 – AU$350M ● New business from Internet – 23% ● Return Business – 64% ● Suppliers – Korea, Japan, China ● Associated Company – Disadvantaged Parts ● Head-Office & IT Department – Melbourne @2009 – BOTOX Slide 3 of 26
  4. 4. Our Organization @2009 – BOTOX Slide 4 of 26
  5. 5. Training Package Components ● ICA05 – Information & Communication ICAA4142C – Design a Web-Site to Technical Specs ● ICP05 – Printing & Graphic Arts ● MMX07 – Marketing and Media @2009 – BOTOX Slide 5 of 26
  6. 6. ABC ELECTRONICS CORPORATION ● 50 Locations across Australia & New Zealand ● Annual turnover 2008 – AU$350M ● New business from Internet – 23% ● Return Business – 64% ● Suppliers – Korea, Japan, China ● Associated Company – Disadvantaged Parts ● Head-Office & IT Department – Melbourne @2009 – BOTOX Slide 6 of 26
  7. 7. USER-INTERFACE DESIGN SPECTRUM User-Expectation Best Practice Constraints – Budgets, Time-frame, Skill-base, Hardware @2009 – BOTOX Slide 7 of 26
  8. 8. Key Questions about Web-Sites ● What are the different types of web-sites? ● Why would a company want a web-site? ● Why do technical guys design the front-end? ● What do users ask of a Commercial Site? @2009 – BOTOX Slide 8 of 26
  9. 9. Key Answers about Web-Sites ● What are the different types of web-sites? Commercial, Social, Informational, Educational ● Why would a company want a web-site? Convert Clicks to Customers ● Why do technical guys design the front-end? By default. Should be Marketing Department ● What do users ask of a Commercial Site? Can you...; How much...; How soon... @2009 – BOTOX Slide 9 of 26
  10. 10. Web Presence ● Web-Presence versus Web-Site? ● Huge Marketing Potential ● Global Market Penetration ● Converting Clicks to Clients ● Connecting & Supporting the Client-Base ● Essential part of Business Credentials @2009 – BOTOX Slide 10 of 26
  11. 11. Technical Specifications Implied Specifications ● Reach the widest possible audience ● Build a system that is easy to maintain ● Maximise use of existing hardware & skills ● Minimise user-environment requirements ● Future-proof by following standards @2009 – BOTOX Slide 11 of 24
  12. 12. Technical Specifications Explicit Specifications ● Stay within budget or reduce costs ● Upgrade performance in specific areas ● Upgrade capability ( e.g. expand database ) ● Introduce new functionality ● Improve the User-Interface @2009 – BOTOX Slide 12 of 24
  13. 13. User-Interface Fundamentals ● Consistency, Familiarity, Simplicity ● Support Special Needs ● Cross Browser Functionality - Standards ● Minimal Distractions ● Fit the Demographic ● Don't Push the 'Leading Edge' Too Far @2009 – BOTOX Slide 13 of 26
  14. 14. User-Interface Fundamentals (cont) ● Compatibility – theme, skin, temperature ● Logical and Easy Navigation ● Responsiveness ● Subtle Cross-Sell ● Minimise the Colour-Palette ● Flexibility – accommodate varying uses @2009 – BOTOX Slide 14 of 26
  15. 15. Marrying Design & Technical Specs ● What Hardware changes are required? @2009 – BOTOX Slide 15 of 26
  16. 16. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? @2009 – BOTOX Slide 16 of 26
  17. 17. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? ● Is the Skill-base adequate for the task? @2009 – BOTOX Slide 17 of 26
  18. 18. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? ● Is the Skill-base adequate for the task? ● Has a clear set/subset of goals been identified? @2009 – BOTOX Slide 18 of 26
  19. 19. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? ● Is the Skill-base adequate for the task? ● Has a clear set/subset of goals been identified? ● How PRACTICAL are any suggested changes? @2009 – BOTOX Slide 19 of 26
  20. 20. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? ● Is the Skill-base adequate for the task? ● Has a clear set/subset of goals been identified? ● How PRACTICAL are any suggested changes? ● Have priorities been set for various components? @2009 – BOTOX Slide 20 of 26
  21. 21. Marrying Design & Technical Specs ● What Hardware changes are required? ● What additional Software upgrades are needed? ● Is the Skill-base adequate for the task? ● Has a clear set/subset of goals been identified? ● How PRACTICAL are any suggested changes? ● Have priorities been set for various components? ● Do we need to outsource part of development? @2009 – BOTOX Slide 21 of 26
  22. 22. Question Time Are there any questions regarding the material covered in this session? ??? @2009 – BOTOX Slide 22 of 26
  23. 23. Session Summary Outcomes we hoped to achieve: ● Encouraged alternative thinking on design ● Planted new ideas for the company web-site ● Identified areas for your future learning ● Foster team discussion about various options @2009 – BOTOX Slide 23 of 26
  24. 24. Evaluation Form Please take a moment to complete the evaluation form. It is important for us to know that the material presented has been relevant to each of your particular needs. @2009 – BOTOX Slide 24 of 26
  25. 25. Next Sessions In the next session we will cover: ● A drill-down to specifics of the ABC web-site ● Examine examples of other web-sites ● Consider how best to meet Business Objectives ● Canvas options for further training @2009 – BOTOX Slide 25 of 26
  26. 26. DESIGN PHILOSOPHY 101... In seeking improvement, nothing you find, seeking then hard enough you are not looking! @2009 – BOTOX Slide 26 of 26

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