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HubSpot Inbound Marketing System Overview & Marketer Product Demonstration Dan Tyre & Heidi Carlson Winter 2009
HubSpot  <ul><li>Founded in July 2006 by Dharmesh Shah and Brian Halligan </li></ul><ul><li>Grew out of research at MIT </...
Outbound Marketing Advertising Direct Marketing 800-555-1234 Annoying Salesperson
Inbound Marketing Blog SEO Social Media
HubSpot Inbound Marketing System <ul><li>Software </li></ul><ul><li>Support + Expertise </li></ul><ul><li>$250 or $500 / m...
Step by Step Approach
Getting Found: On-Page SEO <ul><li>Keyword Grader </li></ul><ul><li>Determine what keywords to optimize your pages around ...
Getting Found: Off-Page SEO <ul><li>Link Grader </li></ul><ul><li>Identify opportunities to generate more return from your...
Getting Found: Updating Content
Getting Found: Blogosphere <ul><li>Blogging & Blog Analytics </li></ul><ul><li>Create or optimize a blog so you can achiev...
Getting Found: Social Media <ul><li>HubFeed </li></ul><ul><li>Finds articles from across the blogosphere that are relevant...
Drive More Leads, Close More Sales <ul><li>Track the full path of all of your leads through your web site </li></ul><ul><l...
Making Better Marketing Decisions <ul><li>Site Analytics </li></ul><ul><li>Integrated reports in HubSpot software allow yo...
Ready to Start Today Getting Leads NOW? <ul><li>HubSpot Owner: $250/month </li></ul><ul><li>HubSpot Marketer $500/month </...
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HubSpot Group Demo Slides

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  • Transcript of "HubSpot Group Demo Slides"

    1. 1. HubSpot Inbound Marketing System Overview & Marketer Product Demonstration Dan Tyre & Heidi Carlson Winter 2009
    2. 2. HubSpot <ul><li>Founded in July 2006 by Dharmesh Shah and Brian Halligan </li></ul><ul><li>Grew out of research at MIT </li></ul><ul><li>1000+ customers, 70+ employees </li></ul><ul><li>World HQ Cambridge, MA </li></ul><ul><li>Experts in Inbound Marketing </li></ul>
    3. 3. Outbound Marketing Advertising Direct Marketing 800-555-1234 Annoying Salesperson
    4. 4. Inbound Marketing Blog SEO Social Media
    5. 5. HubSpot Inbound Marketing System <ul><li>Software </li></ul><ul><li>Support + Expertise </li></ul><ul><li>$250 or $500 / month </li></ul><ul><li>No IT Required </li></ul>SEO Content Management Blog Social Media Lead Intelligence Landing Pages CRM (Salesforce.com or other) Analytics
    6. 6. Step by Step Approach
    7. 7. Getting Found: On-Page SEO <ul><li>Keyword Grader </li></ul><ul><li>Determine what keywords to optimize your pages around based on relevance, search volume, and how difficult it will be to rank on the first page of Google </li></ul><ul><li>Identify critical long tail words (high conversion rates, low competition) </li></ul><ul><li>Monitor your rank against competitors for each keyword/phrase </li></ul><ul><li>Determine the specific page on your site that is ranking for each keyword(phrase) and how to make further improvements </li></ul>
    8. 8. Getting Found: Off-Page SEO <ul><li>Link Grader </li></ul><ul><li>Identify opportunities to generate more return from your existing links </li></ul><ul><li>Monitor your live inbound links and which inbound links are producing the most value for you </li></ul><ul><li>Aggregate your competitors’ inbound links to discover new link-building opportunities that you have not taken advantage of </li></ul>
    9. 9. Getting Found: Updating Content
    10. 10. Getting Found: Blogosphere <ul><li>Blogging & Blog Analytics </li></ul><ul><li>Create or optimize a blog so you can achieve more frequent search engine crawls and improve authority </li></ul><ul><li>Develop an audience of email and RSS subscribers </li></ul><ul><li>Attract more inbound links (“link bait”) </li></ul><ul><li>Assess and optimize your blog posts for top search engine rankings and maximum social media distribution. </li></ul>
    11. 11. Getting Found: Social Media <ul><li>HubFeed </li></ul><ul><li>Finds articles from across the blogosphere that are relevant to your business </li></ul><ul><li>Helps you identify which articles you should comment on </li></ul><ul><li>Makes it easier to build your online reputation, create links back to your site and get found by customers </li></ul>
    12. 12. Drive More Leads, Close More Sales <ul><li>Track the full path of all of your leads through your web site </li></ul><ul><li>Automatically develop more intelligence around each lead (number of visits, time on site, pages visited, comments written on blog, documents downloaded, information submitted via web forms) </li></ul><ul><li>Increase close rate through improved lead quality </li></ul><ul><li>Lead Intelligence </li></ul>
    13. 13. Making Better Marketing Decisions <ul><li>Site Analytics </li></ul><ul><li>Integrated reports in HubSpot software allow you to understand the effects of all your marketing activities so you can optimize your efforts and allocate your time and money towards the programs that generate the most leads and sales for your business </li></ul>
    14. 14. Ready to Start Today Getting Leads NOW? <ul><li>HubSpot Owner: $250/month </li></ul><ul><li>HubSpot Marketer $500/month </li></ul><ul><li>+$500 4 hours of consulting </li></ul><ul><li>Post your name, phone & email as a question in the question area </li></ul><ul><li>Dan Tyre Heidi Carlson </li></ul><ul><li>[email_address] [email_address] </li></ul><ul><li>602-432-7451 617-401-2431 </li></ul>
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