LinkedIn - Power of Social Networking - Liz

LinkedIn – Using the Power of Social Networking as a Job Search Tool Liz Bacchi – Sr. Manager, Talent Acquisition

Today’s Agenda
What & Why LinkedIn
How does it Work
Your Profile; Adding Connections
Recommendations
Company Research
Jobs Section & JobsInsider - LinkedIn Tool
Top Tips & Tricks
Additional Resources & Training

LinkedIn has over 55 million members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second , and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries .
You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
Get introduced without “cold calling”.
Less formal than a resume
What is LinkedIn?

Why LinkedIn?
You can’t get hired if you can’t be found!
A database of potential hiring managers and colleagues
A way to get introduced to people who can assist you in your search
A network of networks
Get information on people you will interview with
Research Companies
Stay in touch with colleagues and friends

How does it work?
Join and complete a profile
Your chance to showcase your skills and talents and help the right people and opportunities find their way to you.
The first impression is often the most important!
Invite your friends to connect with you
Search for people you’d like to meet
Get introduced to potential hiring managers or recruiters
Research Companies you would like to work for

Who Do I Invite?
Current colleagues
Former colleagues
Friends
Former classmates
Well connected people

How Will They Find Me?
The companies where you’ve worked
The work you’ve done
The schools you’ve attended
The groups you joined
The discussions you lead
The interests you listed
The recommendations you’ve gained

LinkedIn Home Page – So much Information!

Key Profile Information
Summary – Brief information on the highlights of your career and what you offer.
Photo - Professional photo allows the people you’ve met and previously worked with to quickly identify you.
Many people find it far easier to remember a face than a name
Specialties – This section should be keywords related to your position. This is helpful when recruiters are doing “keyword” searches for their open positions.
Experience – List all the companies you have worked for in the past. If you have held a number of positions at Roche (Different titles and maybe different orgs) list them each separately.
Education – List all educational degree’s you have. – Also include any activities or societies you belonged to that are related.
Recommendations – You want to make sure you have at least 5 good recommendations.
Additional Information – List groups and associations that you below to.
Contact Settings – How you would like to be best contacted and what you are interested in – LIST YOUR PRIVATE EMAIL ADDRESS

How To Add Connections Directly links you to current & past colleagues – Quick Add Click Here

Chose the colleagues you would like to add Don’t forget your personal note!

Why Recommendations
LinkedIn Recommendations can be a way to highlight your accomplishments and Subject Matter Expertise.
They make your LinkedIn profile more dynamic and personal
It’s done publicly, and on a website that is VERY searchable on Google & Yahoo.
It’s a way to give references, that won’t get bothered by calls or emails.
Shows why people enjoy working with you!
LinkedIn recommendation is an opportunity to read a reference in advance – project credibility!!

Hover over Profile to open up the subsections of that group – Recommendations

This section has 3 tabs Recommendations you have received – Post or Not to Post?

To Give a Recommendation ** Recommendation Karma – Give one today without being asked!!!

**TIP – write all your references in word first then copy & paste into LinkedIn

Ones you have written

Proactively Ask for one!

Why Join Groups?
Find & Join Groups to connect with others who share your same interests
Answer questions to build your reputation as a subject matter expert
Access to everyone who is part of that group – bigger network!

Find a Group OR Start a Group

Search for a Group Find what you like – click on “join this group”

Select Weekly Digest Join the Group

DISCUSSIONS BaybioPharma LinkedIn Group ***List your availability in group discussions

LinkedIn Jobs
Has thousands of job listings for each category.
You can search using keywords, title, company, and location to find the perfect opportunity for you.
Leverage the elements on your profile to help make yourself stand out.
Getting recommended and having a strong network builds your professional credibility and helps you get hired.

Keep your search simple

Partner with SimplyHired!

Recruiters/HM Name!

Powered by SimplyHired Additional positions on the web

Automatically informs you of similar positions posted within LinkedIn

LinkedIn Tool - JobInsider Toolbar – http://www.linkedin.com/static?key=jobsinsider_download&trk=hb_ft_jobsins

Monster Search – JobsInsider Pops Up

Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with.
Use the Companies menu to research firms in your target industry.
Career Path and Connected To will help you identify hiring trends and find additional companies to explore.
Former Employees tells you if a lot of people have recently left.
New Hires and Recent Promotions and Changes help you identify hiring trends.
Public companies post earnings statements on LinkedIn.
Employee Population Details
Companies

Similar to www.glassdoor.com

LinkedIn Top Tips!!!
Make your LinkedIn profile 100% complete
Include all companies, education, and awards. These are the key items on which we recruiters search.
References are very important. The more we know about you the better.
The more robust your profile, the higher you will be in the Google search rankings.
The more information a recruiter has upfront, the more efficient the search process.
Use a profile picture that you use on multiple sites
A picture helps to create and reinforce your online brand
It will help a recruiter identify you on the interview day at “Starbucks”
Use the “Specialties” box to fill in keywords
List as many keywords as possible that are relevant to your roles, capabilities, and interests that will help you turn up on LinkedIn Search
Update your LinkedIn “Status” regularly
If you are actively looking for a job, tell people what you are looking for!

LinkedIn Top Tips Cont…
Make changes to your profile after every job change or promotion
The recruiters you are linked to will notice these changes
It is harder to be found if people don’t know where you are
Update your LinkedIn profile as you would your change-of-address at the post office
Do not block incoming emails
No matter how popular you think you are, you will not be overwhelmed.
The LinkedIn community is all about participation so feel free to accept incoming communication from fellow LinkedIn users.
If a recruiter reaches out to you and you are not interested, let him or her know or better yet refer a friend
LinkedIn actually allows you to control how you receive emails and notifications.
Increase your number of trusted connections!
Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn.
Research your recruiters or interviewers.
You can learn more about their background to have an edge over the other candidates.
Add in your maiden name – Under Profile & Edit

Improve Your Google Page Rank
LinkedIn Allows you to make your profile information available for search engines
LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you

LinkedIn Answers
Ask Business Related Questions
Read what people are writing about in your area of expertise – connect!!
Answer questions that are appropriate for you – be visible!

Additional Links & Classes
http://blog.linkedin.com/ - Tips and Tricks of LinkedIn; Great Articles
http://www.the-linkedin-speaker.com/blog/ - Amazing tips & videos and fun to watch!!
http://mashable.com/ - Social Media Guide
http://mashable.com/2009/04/07/social-media-career-success/
http://www.google.com/alerts - What are people saying about you?
Classes/Webinars - http://learn.linkedin.com/training/
To help you get started using your account or to learn more about the features and functionality that LinkedIn offers, we invite you to attend the following free online presentations.
LinkedIn 101: The basics of LinkedIn When: Wednesdays at 1 pm CST
Job Seekers: Tips for using your LinkedIn Account to help you land your next great opportunity When: Thursdays at 1pm CST
LinkedIn Subscriptions: Get the most out of your premium subscription When: Tuesdays at 1pm CST
LinkedIn Labs @ Roche – Look at the May Calendar for more information

We Innovate Healthcare

LinkedIn - Power of Social Networking - Liz

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