Innovation Challenge UAMS Belgium

STUDENT CHALLENGE Music & Entertainment meets Automotive UAMS JULIE SEUTIN HELEEN VERLINDE JOYCE VAN WAELEGHEM

WORKING METHOD 1 Concept brainstorm 2 Selection of 3 ideas 3 Validation of innovation 4 Elaboration of 3 ideas JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .01

CONCEPT BRAINSTORM Advertisement on car for gas- companies paid with discount on gas for your car Sticker on rear window Advertisement placed near to license plate for easy installation PROMO Car as digital advertisement board (OLED screens to change publicity or Small fee decoration whenever you want) Locals provide their cars when they Warrant Car wash @ car dealer with hot don't need them for tourist and Focus on Segments women and men visitors (couch surfing principle) Online network CAR SHARING Competition for the public to design the interior look and exterior graphics Digital network on cellphone, car Network amongst parents of kids in of a specific car brand or model board computer, computer one school to share cars to bring children to school New driving experiences workshops Try out different brands and different or simulations or etc. on automotive models in 1 day music sharing in the car when being in conventions (test drive simulation) traffic from nearby cars Customer service MUSIC When buying a new sports car you Provide instant up to date Dynamic information system get a free drive on a racing T (promo information/ add's/... on close by incorporated in board computer or for men) events, locations and traffic issues GPS. SALES Car prices fluctuate with demand and offer Provide basic 3D files of the different models and allow changes or add Car manufacturers provide platform to gather new design ideas from the ENGINEERING New cars on's as a source of inspiration for AUTOMOTIVE BUSINESS Hard core sales Car auction, highest bidder get to these car manufacturers public buy the car CONCEPTS 2nd hand car transfer vibration in springs when Eco dance floor concept applied to Reward for Repurchase of brand driving into energy to power your car car power system. GO GREEN Create your own car by combining Insurance Rewarding system based on positive car parts of your choice bonus system to stimulate positive Dell principle Police control behaviour in stead of unlearning bad Online behaviour As new car manufacturing company More sponsoring added to reduce rental fee Create own design and use rapid CUSTOMIZATION Renting cars manufacturing for your own unique Base rental fee on insurance status in SAFETY car home country and don't base it on age Sticker Total car decoration Creates safer hitch hiking experience Silicone spray (removable) Amount of hitch hikers invited and Digital registration system for both Create your own miniature model of Trustworthy rate Hitch hiking your car (key chain) drove with you drivers and hitch hikers Drivers and hiker profile Used as marketing technique & beneficial for student drivers Bongo bon experience: Total travel Sponsoring automotive package with rental car, itinerary, manufacturing Buy your first car and get free driving products and services along the road lessons DRIVING EXPERIENCE LEARNING HOW TO DRIVE Make driving lessons more fun As a present compose an itinerary for 1th lesson; simulation to learn skills in a someone and but this in GPS so they safe and fun way Shuffle weekends only have to follow the GPS and don't know their destination Try out different models every time when learning how to drive to get a higher and faster learning curve JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .02

SELECTED IDEAS .01 .02 .03 CREATE YOUR OWN CAR by CAR SHUFFLE CAR SURFING combining car parts of your A bongo bon like gift which Locals provide their cars when choice. Online platform as new combines the rental of a car they don't need them for tourist car manufacturer or association of choice, an unknown and visitors + of different established manufacturers. (shuffle= unknown destinations)/known itinerary installed in theGPS + Online network can be created + to set up arrangements Design challenge to launch to new business model. The customers can compete for Dynamic information system the best car design. The incorporated in board com- winner gets his/her car for puter or GPS with instant and free. up to date information about close by locations, events,... JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .03

CREATE YOUR OWN CAR BUSINESS MODEL CONCEPT CAR PARTS MARKET POTENTIAL The company which provides the When kept within reasonable service of assembling specific car pricing, this concept can be parts at the clients choice is key in accepted by the public like Dell this concept. The client can go CAR PARTS computers were accepted and on the platform and choose car SUPPLIERS PAYMENT grew within a few years to a world parts and accessories from the FOR PARTS wide success. It is important to pro- participating car manufacturers “CREATE” PLATFORM mote this concept to mainly the to combine to their own PAYMENT general public to personalized car. The specific car BRAND ATTENTION FOR CAR provide products adjusted to their CHOSEN PARTS suppliers( eg.www.usautoparts.net) specific needs. send the parts to the company which combines the parts in a new car. In this business model BRAND REPUTATION ASSEMBLY OF the client will pay for the car parts CHOSEN PARTS and assembly to the platform company and they will order and GLOBAL EXPOSURE UNIQUE ASSEMBLED CAR CLIENT pay the suppliers of the car parts. These get extra exposure and brand attention. FEASIBILITY PRICING The only obstacle here will be to The car parts should be offered at the assemble the parts of different brands pricing rate the supplier asks. An extra MARKETING PLAN and manufacturers. A solution for this fee is charged to assemble the parts. can be to provide look-a-like parts The total price of this unique car will To launch this concept a competi- that fit a standard chassis to create depend on the parts you want and tion can be created in which the the look you want. Then this concept the difficulty of combining these parts. public can combine and design can already be implemented within a Due to the elimination of car dealers their own cars. The winner would be short time period. the platform can ask a likewise profit selected based on the best interior percentage to establish a realistic and and exterior look. Next to combining feasible pricing different car parts also graphic design can be incorporated. JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .04

CAR SHUFFLE BUSINESS MODEL CONCEPT MARKETING PLAN The customer buys a Car shuffle Product & Place: An experience you experience. can book on website and a nice Here for he/she gets an unforgettable gift-package will be send to you by day/weekend/way. The day starts post. This way, the car shuffle with a car in front of your door and a company is able to offer you the board computer that is already greatest possible customization programmed with a unique route. A freedom without and establish vertical friend can arrange and buy a route or integration. you can buy a surprise route yourself. The route will be set following Promotion: Big advertisements in preferences in price, places, activities, magazines, newspapers and at duration, type (absolutely luxury, cardealers. Special promotion actions adventure, child friendly... can be set up during yearly car conventions. The trip includes a whole package: different possible cars (Ford mustang, People: present for adventurous Mini, VW van...), a full gas tank, minded people who like cars overnight stay(s), food & drinks, equipment necessary for activities and a board computer to guide you MARKET POTENTIAL and give additional information Concerning the great success of gift boxes, this upper market giftbox can fill a FEASIBILITY gap in the market for more customized boxes. This concept can be started in 2009, because all necessary technology is available and investments are rela- PRICING tively low. A big range of prices is possible, depending on duration, grade of luxury, additional activities... Every box will have a specific determined price. JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .05

CAR SURFING BUSINESS MODEL CONCEPT MARKET POTENTIAL The Car Surfing company will act as a CAR SURFING As the traditional car renting business broker between inhabitants of a PLATFORM is getting too saturated, the market is village or a city and the tourists visiting TOURISTS/VISITORS open for new and more flexible car the local area. The Car Surfing com- renting services where other stake- pany will provide and manage a car holders can be addressed and % renting platform where locals can rent included. The Car Surfing company out their cars and where tourists can will act as the broker that brings the rent them for a limited period. In order right people in contact with each to rent a car tourists should register RENTING RENTING THEIR other, making use of existing commu- online on the website and create a FEE OWN CAR nication technologies as websites and personal login. There they get an such. overview of the cars they can rent, how long and for which period. The tourists pay a renting fee to the owner CAR RENTING of the car, the car surfing company PLATFORM takes a commission on each fixed LOCALS/CITIZENS transaction. TIMING MARKETING PLAN PRICING In order to start up this business, the To promote the Car Surfing service a The Car Surfing company will offer Car Surfing company should focus on large marketing campaign will be set more interesting (cheaper) prices for a specific region and start to contact up providing information on banners tourists than traditional car renting the local inhabitants explaining and in airports, flyer in hotels and tourist companies do. Besides that local promoting their car renting service offices and advertisement on cars. inhabitants will also profit from this platform they will provide. Interested Catching graphics and colors will service. Since some people do not people can register on the website attract people to visit the website need their car every day, the Car Surf- and create their account by filling where they can find all the informa- ing platform creates the possibility to their personal data and indicating tion they need. The challenge will be make some extra money to pay for when they put their car at disposal for to make tourists aware of our service example their driver tax. Fixed renting tourists. In the meantime a marketing and the advantages it provides. fees will be used, depending on the plan should be implemented to size and state of the car. attract tourists and business can start! JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .06

AT WORK Julie Seutin Master in Product Development Master in Product Innovation & Entrepreneurship julieseutin@gmail.com +32498751069 Antwerp, BELGIUM Heleen Verlinde Joyce Van Waeleghem Master in Product Development Master in Product Development Master in Global Management Master in Product Innovation & heleenverlinde@gmail.com Entrepreneurship +32474442653 vanwaeleghem.joyce@gmail.com Antwerp, BELGIUM +32494774268 Antwerp, BELGIUM JULIE SEUTIN - HELEEN VERLINDE - JOYCE VAN WAELEGHEM .07

Innovation Challenge UAMS Belgium

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Innovation Challenge UAMS Belgium — Presentation Transcript

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