The Future of Enterprise SW and Social Media
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The Future of Enterprise SW and Social Media

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The presentation is a look at emerging trends in enterprise and social software that have accelerated because of the financial crisis of 2008.

The presentation is a look at emerging trends in enterprise and social software that have accelerated because of the financial crisis of 2008.

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  • 1. Michael Fauscette, Group Vice President, SBS ©Copyright 2008 IDC 2009 IDC 8-09
  • 2. Where We Stand  Crisis –  Impact  where’s the bottom?  How / when do we recover?  Fundamental changes  Consumption models  Structural change  Innovation © 2009 IDC 8-09 2
  • 3. SW Applications Forecast Changes 8.0% 7.0% 6.0% 5.0% 2008 (Early) 4.0% 2008 (Dec) 2009 (Jan) 3.0% 2009 (May) 2.0% 1.0% 0.0% 2008 2009 2010 2011 2012 ©Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. 2009 IDC 8-09
  • 4. An Economic Unknown $1-3 Trillion For  Bank Bailouts  Tax Cuts  Smart Grid  SMB Incentives  Health Care  Infrastructure  Broadband  Auto Manufacturers  Green Building © 2009 IDC 8-09 4
  • 5. Software Megatrends Structural Changes Accelerated by the Financial Crisis Consumption Models Architecture Imperatives Emerging Targets Sourcing a Process © 2009 IDC 8-09
  • 6. Software Megatrends Structural Changes Accelerated by the Financial Crisis Consumption Models   Software as a Service / Cloud Applications   Open Source Software © 2009 IDC 8-09
  • 7. SaaS forecast comparison $M • IDC has increased its SaaS growth projection for 2009 from 36% growth to 42% growth over 2008. • The percentage of U.S. firms which plan to spend at least 25% of their IT budgets on SaaS applications will increase from 23% in 2008 to nearly 45% in 2010. Source: Economic Crisis Response: Worldwide Software as a Service Forecast Update (IDC #215504, January 2009) ©Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. 2009 IDC 8-09
  • 8. OSS Forecast Source: Worldwide Open Source Software Forecast 2009 – 2013, July 2009 © 2009 IDC 8-09
  • 9. Software Megatrends Structural Changes Accelerated by the Financial Crisis Imperatives Emerging   Social Software Solutions  The Next Gen Web © 2009 IDC 8-09
  • 10. The Social Enterprise Democratization and Empowerment: Spreading control across a broad audience, adding value, building relationships, conversations and increasing transparency It’s not just “tools”, it’s changing processes and culture © 2009 IDC 8-09
  • 11. The Social Enterprise External Sales – Marketing – Product – Support - Service Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video Wiki’s – Social Analytics – Collaboration – Mashups – Platforms - Internal © 2009 IDC 8-09
  • 12. Social Software Solutions Consumer Apps Collab CRM Content Apps Online Community Platforms Social Analytics Ideasourcing Enablers Wiki Social Wiki Customer Blogs Service Blogs +traditional Social SFA Ideasourcing Collab (predictive selling) Brand Monitoring / building © 2009 IDC 8-09
  • 13. Social Software Solutions Vendors Consumer Apps Collab CRM Content Apps Online Community Platforms Social Analytics Facebook SocialText Concursive Google Apps LinkedIn Lotus UserVoice Cisco Eos Connections Oracle Sales Reality Digital MySpace Sharepoint Prospector MyLife Twitter Jive Bright Idea OneRiot Google Google Apps Omniture Wink Apps © 2009 IDC 8-09
  • 14. The Next Gen Web Web 1.0 Web 1.5 Web 2.0 Web 3.0 Static Web Transaction Web Social Web ? Semantic Web © 2009 IDC 8-09
  • 15. The Next Gen Web ?  Real-time  Mobile  Ubiquitous access  Built for Web communication  Decentralized  Modular / reusable  Increasing interconnectedness © 2009 IDC 8-09
  • 16. With Video….  Trust  Connection  Visual instincts © 2009 IDC 8-09
  • 17. Software Megatrends Structural Changes Accelerated by the Financial Crisis   Service Oriented Architecture Architecture (SOA)   Event Based Architecture   Unified Access to Content and Data © 2009 IDC 8-09
  • 18. Software Megatrends Structural Changes Accelerated by the Financial Crisis   Build: Mashup, Process Modeling, Business Rules   Buy: “Good Enough” v. “Best of Breed”   Outsource Sourcing a Process © 2009 IDC 8-09
  • 19. Software Megatrends Structural Changes Accelerated by the Financial Crisis Targets   SMB’s   Channels   Partner to Partner © 2009 IDC 8-09
  • 20. Consolidation   Enter the Mega-ecosystem   Partners Coalesce Around Epicenters   Partner Consolidation   Hybrid Business Models © 2009 IDC 8-09
  • 21. The New Landscape of Tech Mega HP, IBM, Microsoft, Oracle (Post Sun), Vendor Cisco, Intel, Google, Apple Acquisition 1. Large >$1B, 2. vertical ISV’s, 3. Targets Discontinuous innovators Niche Markets, Redundant Portfolio, Too Survivors Unique Discontinuous Innovators: future Start ups acquisition targets © 2009 IDC 8-09
  • 22. Contact Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com © 2008 IDC © 2009 IDC 8-09