MOJO REVOLUTION

“ The MoJo Revolution” Exploring the future of mobile media production technology Brian D. Pellot and Erica Zucco

OBJECTIVES
Determine VeriCorder’s place in mobile journalism market
Compare quality to traditional tools
Determine feasibility of VeriCorder technology in Journalism schools and newsrooms

EXPECTATIONS
Background research
VeriCorder expertise
Testing, producing and training
Software critiques
Promote strengths at panels and presentations

PRELIMINARY RESEARCH
Stephen Quinn
Michael Rosenblum
Clyde Bentley’s class
Industry experts in Vancouver, Vegas & Columbia

WHAT IS MOJO?
A mobile journalist works alone, and uses phone to produce and distribute news.
Best for breaking news
Draws Web hits, brings in revenue
Opens market to citizens

MOJO IN ACTION
CNN iReport
Current TV
Reuters
Yahoo!
CBS
Fox
Al Jazeera

MOJO ENABLERS
Bambuser, ShoZu, Flixwagon, Qik, Kyte, Livestream
iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones

MOJO: A NO GO
Two billion camera phones
May 2009, Bentley:
157 journalists surveyed
Multimedia production on Smartphone?
Infrequently or never.

VERICORDER’S ADVANTAGES
Editing platform
Ease of Use
Final Product

QUANTITATIVE RESEARCH
Time
Cost

PRODUCTION TIME

COST COMPARISON

QUALITATIVE RESEARCH
Exploring usability
Determining quality
Making comparisons

QUALITY CRITIQUE
Sara Wittmeyer
Listened to audio in booth
Impressed with level of quality

OBSERVATIONS FROM USE
Preparing for Vancouver
Experiences while reporting
Positive aspects of application
Issues/Flaws with software

BREAKING NEWS
City-wide elections
Training reporters
Filing from field
Observing new users
Determining value for newsroom

NEWSROOM FEEDBACK
KBIA
KOMU
Vancouver
Vegas

PRODUCING AND PROMOTING
Learning software
KBIA
RTDNA@NAB and BEA
Quinn Brownbag
KBIA Business Staff
Student Developer Showcase

LEARNING SOFTWARE
Initial observations
Value of tutorial
Overall learning curve
(During first videoconference with VeriCorder)

VANCOUVER

KBIA
Journalist Training
Election Coverage
Staff Presentation
Newsroom Integration?

RTDNA@NAB and BEA
1st Video launch
Digital Production BuZZ
Journalist training
RJI and BEA panels

TESTING OUT 1ST VIDEO

QUINN BROWNBAG
Produced demo video
Recounted Vancouver and elections
Fielded questions
Directed interest to VeriCorder

KBIA BUSINESS STAFF
Expectations
Reality
Potential Future

TWO QUESTIONS:
Is VeriCorder ready for primetime?
Are newsrooms ready for mobile journalism?

MOVING FORWARD
KBIA- Wittmeyer and Saidi
KOMU- Petersen, Reeves
The Missourian- Katherine Reed
NNA- Brian Steffens

QUESTIONS?

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MOJO REVOLUTION

by guestd56b69c on May 19, 2010

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MOJO REVOLUTION — Presentation Transcript