MOJO REVOLUTION

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MOBILE JOURNALISM: The future of news production.

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MOJO REVOLUTION

  1. 1. “ The MoJo Revolution” Exploring the future of mobile media production technology Brian D. Pellot and Erica Zucco
  2. 2. OBJECTIVES <ul><li>Determine VeriCorder’s place in mobile journalism market </li></ul><ul><li>Compare quality to traditional tools </li></ul><ul><li>Determine feasibility of VeriCorder technology in Journalism schools and newsrooms </li></ul>
  3. 3. EXPECTATIONS <ul><li>Background research </li></ul><ul><li>VeriCorder expertise </li></ul><ul><li>Testing, producing and training </li></ul><ul><li>Software critiques </li></ul><ul><li>Promote strengths at panels and presentations </li></ul>
  4. 4. PRELIMINARY RESEARCH <ul><li>Stephen Quinn </li></ul><ul><li>Michael Rosenblum </li></ul><ul><li>Clyde Bentley’s class </li></ul><ul><li>Industry experts in Vancouver, Vegas & Columbia </li></ul>
  5. 5. WHAT IS MOJO? <ul><li>A mobile journalist works alone, and uses phone to produce and distribute news. </li></ul><ul><li>Best for breaking news </li></ul><ul><li>Draws Web hits, brings in revenue </li></ul><ul><li>Opens market to citizens </li></ul>
  6. 6. MOJO IN ACTION <ul><li>CNN iReport </li></ul><ul><li>Current TV </li></ul><ul><li>Reuters </li></ul><ul><li>Yahoo! </li></ul><ul><li>CBS </li></ul><ul><li>Fox </li></ul><ul><li>Al Jazeera </li></ul>
  7. 7. MOJO ENABLERS <ul><li>Bambuser, ShoZu, Flixwagon, Qik, Kyte, Livestream </li></ul><ul><li>iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones </li></ul>
  8. 8. MOJO: A NO GO <ul><li>Two billion camera phones </li></ul><ul><li>May 2009, Bentley: </li></ul><ul><ul><li>157 journalists surveyed </li></ul></ul><ul><ul><li>Multimedia production on Smartphone? </li></ul></ul><ul><ul><li>Infrequently or never. </li></ul></ul>
  9. 9. VERICORDER’S ADVANTAGES <ul><li>Editing platform </li></ul><ul><li>Ease of Use </li></ul><ul><li>Final Product </li></ul>
  10. 10. QUANTITATIVE RESEARCH <ul><li>Time </li></ul><ul><li>Cost </li></ul>
  11. 11. PRODUCTION TIME
  12. 12. COST COMPARISON
  13. 13. QUALITATIVE RESEARCH <ul><li>Exploring usability </li></ul><ul><li>Determining quality </li></ul><ul><li>Making comparisons </li></ul>
  14. 14. QUALITY CRITIQUE <ul><li>Sara Wittmeyer </li></ul><ul><ul><li>Listened to audio in booth </li></ul></ul><ul><ul><li>Impressed with level of quality </li></ul></ul>
  15. 15. OBSERVATIONS FROM USE <ul><li>Preparing for Vancouver </li></ul><ul><li>Experiences while reporting </li></ul><ul><li>Positive aspects of application </li></ul><ul><li>Issues/Flaws with software </li></ul>
  16. 16. BREAKING NEWS <ul><li>City-wide elections </li></ul><ul><ul><li>Training reporters </li></ul></ul><ul><ul><li>Filing from field </li></ul></ul><ul><ul><li>Observing new users </li></ul></ul><ul><ul><li>Determining value for newsroom </li></ul></ul>
  17. 17. NEWSROOM FEEDBACK <ul><li>KBIA </li></ul><ul><li>KOMU </li></ul><ul><li>Vancouver </li></ul><ul><li>Vegas </li></ul>
  18. 18. PRODUCING AND PROMOTING <ul><li>Learning software </li></ul><ul><li>KBIA </li></ul><ul><li>RTDNA@NAB and BEA </li></ul><ul><li>Quinn Brownbag </li></ul><ul><li>KBIA Business Staff </li></ul><ul><li>Student Developer Showcase </li></ul>
  19. 19. LEARNING SOFTWARE <ul><li>Initial observations </li></ul><ul><li>Value of tutorial </li></ul><ul><li>Overall learning curve </li></ul>(During first videoconference with VeriCorder)
  20. 20. VANCOUVER
  21. 21. VANCOUVER
  22. 22. KBIA
  23. 23. KBIA
  24. 24. KBIA <ul><li>Journalist Training </li></ul><ul><li>Election Coverage </li></ul><ul><li>Staff Presentation </li></ul><ul><li>Newsroom Integration? </li></ul>
  25. 25. RTDNA@NAB and BEA <ul><li>1st Video launch </li></ul><ul><li>Digital Production BuZZ </li></ul><ul><li>Journalist training </li></ul><ul><li>RJI and BEA panels </li></ul>
  26. 26. TESTING OUT 1ST VIDEO
  27. 27. QUINN BROWNBAG <ul><li>Produced demo video </li></ul><ul><li>Recounted Vancouver and elections </li></ul><ul><li>Fielded questions </li></ul><ul><li>Directed interest to VeriCorder </li></ul>
  28. 28. KBIA BUSINESS STAFF <ul><li>Expectations </li></ul><ul><li>Reality </li></ul><ul><li>Potential Future </li></ul>
  29. 29. TWO QUESTIONS: <ul><li>Is VeriCorder ready for primetime? </li></ul><ul><li>Are newsrooms ready for mobile journalism? </li></ul>
  30. 30. MOVING FORWARD <ul><li>KBIA- Wittmeyer and Saidi </li></ul><ul><li>KOMU- Petersen, Reeves </li></ul><ul><li>The Missourian- Katherine Reed </li></ul><ul><li>NNA- Brian Steffens </li></ul>
  31. 31. QUESTIONS?

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