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Gulliver Presentation

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Gullive Presentation

Gullive Presentation

Published in: Travel, Education

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  • 1. “ We do not care what car you drive or where you live. If you know someone who knows someone who knows someone. If your clothes are this years cutting edge or if your dad could beat up my dad. If your A-list, B-list or nonconformist. We just care about where you have been, where you will be and how you will get there. These are the only things you truly own. The places you will always remember.” Mission statement
  • 2.
    • No travel publication in the UK truly inclusive of people aged 18-25.
    • People of this age have a passion to travel.
    • Sta-Travel: 30% under 26.
    • Last year over 500,000 people took their first holiday without their parents.
    • International Students in the EU: Up 64% in 5 years
    • Between 18-25: 200,000 people will take time out to work and travel abroad.
    • Estimated 32,000 students will defer university place next year.
    Who we are
  • 3. The audience 16 17 18 19 20 23 21 24 25 22 26 27 .
  • 4. 0 100
    • Travel magazines purchased in last 3 years.
    “ Aren’t aware of any good titles” “ Don’t cover the things I’m interested in” “ Holidays out of my price range” “ No articles which really appeal to me” The audience 4%
  • 5. The audience 0 100 89%
  • 6. Gap Year / Work Abroad / International Students Holidays For Young People Practical Travel Advice GULLIVER The audience
  • 7. Competition
  • 8. Age Income GULLIVER Competition
  • 9. Other Magazines Travel Agencies Forums First-hand Experiences Blogs Websites GULLIVER Content
  • 10. Editorial Features Guide To Graft Year Gap Year Treasures City Break Review Content
  • 11. The Travel & Leisure Magazine Travel Weekly The Sunday Times Travel Magazine Lonely Planet Rendez-Vous Conde Nast Wanderlust Escapism GULLIVER Small World Cost
  • 12. 40,000 copies @ £3 = £120,000 18 Adverts/12 Pages = £75,000 Total Income £195,000 per issue Overheads = £19,000 Promotions = £19,000 Production 40,000 copies @ £.039 = £15,450 Editorial = £19,000 Distribution = £58,500 Advertising = £25,000 Total Expenses £156,000 per issue Cost Profit £39,000 per issue
  • 13. Cost
  • 14. Questions?