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Trade Book Review Prca 3711

by guestd4724a on Mar 02, 2010

311 views

Book Review on Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers

Book Review on Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers

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egoblogger- A blogger whose writing tends to have a self-aggrandizing or narcissistic tone. Egobloggers spend as much time promoting themselves and trying to get famous as they do writing their blogs;One of the most famous egobloggers is Robert Scoble, of the technical blog Scobleizer. Nearly every biographical article about Mr. Scoble refers to him as an egoblogger;(Naked Conversations: How blogs are changing the was businesses talk with customers) along with Shel Israel (see next slide);Scoble dropped out of San Jose State Univeristy in 1993, where he was going for a journalism degree(He only has one more class to take);Rackspace delivers enterprise-level hosting services to businesses of all sizes and kinds around the world;Scoble Websites: blog: http://scobleizer.com/about/, twitter: http://twitter.com/scobleizer,facebook: http://www.facebook.com/RobertScoble
Author of Twitterville a book with a collection of anecdotes and stories about businesses using the social media site Twitter. Co-suthor of Naked Conversations with Robert Scoble and The Conversational Corperation. Speaks on social media issues at conferences. SNCR is a global nonprofit 501(c)(3) research and education foundation and think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.It is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. Social Media Club has 4 core missions: 1) Expand media literacy 2) Share lessons learned among practitioners 3) Encourage adoption of industry standards 4) Promote ehticalpractices through discussion and actions .SmartBrief on Social Media delivers the best news and insights on the business of social media.Israel Websites: blog: http://redcouch.typepad.com/weblog/ Twitter: http://twitter.com/shelIsrael
This chapter for me was the most helpful. It really puts into prospective how much work, time, effort, etc goes into a blog. I am still getting used to the blogging world and the tips really gave me some good ideas on how to keep my blog flowing smoothly and make it understandable and easy to navigate for my readers. I can’t really say that it is something that I haven’t really heard before, but I got really good concrete examples from the book. Of all the information that I read in the book, this information is something that I will carry with me and hopefully remember FOREVER! the next few slides will be on the 11 tips.
Have the name related to the topic of the blog. Make it easy to search for.
Reading a wide selection of blogs help you understand what is out there. RSS (real simple syndication) news aggregator is recommended: this is a program that collects and displays feeds from multiple RSS-enabled blogs in one convenient window; this also helps you to cover more ground, rather than going to site after site with a web browser. Reading blogs can help you to write your own blog, give you ideas, set your topics apart from what is already out there on the slide are RSS search engines.
Make it easy for others to find your information and understand it. Keep each post on one topic. links are a great way to keep posts simple and from jumping around and having too much information than the reader is willing to read.
You want your readers to know that you are passionate about your blog. If your readers don’t feel as though your care about your blog, why should they? One way to show passion is to post often. However, don’t force passion;Take a break if absolutely needed. Amount of competition can affect this.
Show that you know what you are blogging about. Make the reader trust your words. Blog with authority gains a lot of exposure.
A good blog is a conversation, no a one-way PR channel. Comments and feedback help you to revise and learn. Don’t put up with excessive rudeness.“living room rule”: if you are a guest in my home (blog) and you are being rude to my guests, I will ask you to be more polite. If you do not comply I will make you leave, and you will not be allowed to come back in.
Providing multiple methods can be beneficial:Email address;Phone number. You never know what opportunity may arise. You could miss out on a great opportunity if you are unable to be contacted.
You want to tell a compelling story that keeps a reader coming back. The elements can help achieve a good story, but don’t overuse them.
Be the best resource you can be for your readers. Providing links to other sites can help you gain customer trust and loyalty.
Only blogging can de-humanize you. Get out, go to events, meet-ups, speak in public. Podcasts, video blogs, or photos can also help. These types of things can be more intimate and memorable than just a text on a screen.
Referrer log is the technology that keeps track of who’s linking to your site and how much traffic those sites are sending you.
I have to say that I was a little surprised when the book actually talked about the negatives of blogging. I figured this book was more about promoting blogging into the business world and encouraging people to join. However Chapter 9: Thorns in the Roses informs you of the not-so-positive side of blogging. The authors inform us that there are some people that should just not blog at all. They also say that deciding if the benefits of blogging outweigh the potential drawbacks.
For the most part I understand what a referrer log is, but what I want to know is how it works! How does it remember who linked, when they linked you, how many times they have linked you? And it doesn’t just provide the information for that one day. You can look back to past links. It amazes me how things on the internet seem to almost never go away.
I think that this would be a great book for people to read in Intro to PR. For me personally I think it would have made me realize the benefits of blogging early on, rather than feeling as if it was just another homework assignment in the beginning. Since I have started to blog I have really seen how it can help build relationships with people you would have never been able to connect with.

Trade Book Review Prca 3711 — Presentation Transcript

NAKED CONVERSATIONS: How Blogs are Changing the Way Businesses Talk With Customers
Robert Scoble/Shel Israel
Trade Book Review
Ashley Renfroe
Author Bio’s
Robert Scoble
- Blogger one of the most famous egobloggers
- Author of Naked Conversations
- Scoble’s blog came to prominence during his tenure at Microsoft
- Scoble never attained a college degree
- Currently employed at Rackspace
Shel Israel
- Author
- Co-author
- Speaker
- Senior fellow to the Society for New Media Research (SNCR)
- Serves on the advisory boards to the Social Media Club and SmartBrief on Social Media
What did I learn?
How to do it right
- Chapter 11
- 11 tips on how to blog the “right way”
- “The trouble with doing something right the first time is that nobody appreciates how difficult it was.” – Walt West
Tip # 1: What’s in a name?
- Why would someone want to read this?
- How would anyone know what the blog is about?
- What would someone type in the search bar to find your blog?
Tip # 2: Read a bunch of blogs
- Blogline Citations
- Feedster
- IceRocket
- PubSub
- Technorati
Tip # 3: Keep it simple
- Keep
- It
- Simple
- Stupid
Tip # 4: Demonstrate Passion
Tip # 5: Show your authority
- Blog about what you know
- A cat lover wouldn’t blog about dogs….
Tip # 6: Add comments
- A good blog allows conversation
- provide an area for feedback or comments
- “Living Room Rule”
Tip # 7: Be accessible
- Provide other means of contact
Tip # 8: Tell a story
- Tell your story
- Elements of good stories:
- Conflict
- “Teases”
- Name Dropping
- Case Studies
Tip # 9: Be linky
- Don’t be afraid to link your blog to other sites
- A good blog will link to everyone
- Friends
- Enimies
- Competitors
Tip # 10: Get out into the real world
- Don’t be one-dimensional
- Humanize yourself
Tip # 11: Use your referrer log
- Listen to what people say about you
Surprising Information
Negatives of blogging
Wherever there are roses there are thorns
I want to learn more about…
Referrer Logs
YES
Should this book be recommended to others?
Blogging has really started to take over social media, especially for businesses. This book would offer some great information to people that are wanting to get into the blogging world.
Ashley Renfroe
Practicum 3711 Spring 2010
- Public Relations Major, Marketing Minor
- Current status: junior
- Website: http://ashleyprisfunrenfroe.wordpress.com/
- Email: ar00204@georgiasouthern.edu