2. Ivan Chermayeff was born in London in 1932 to a prominent Chechen-British architect.
The Early Years
Yale and Harvard and the
Ivan studied art and architecture at
Chicago Institute of Design before moving to New York .
4. Ivan started the firm Chermayeff & Geismar, a firm that specialized in graphic
design of corporate and non-profit logos and posters.
He became president of the American Institute of Graphic Arts.
He also became a teacher at several colleges and universities.
6. Ivan Chermayeff has won nearly every award available in his profession, including awards
from the Society of Illustrators and the American Institute of Graphic Arts.
He was revolutionary in his thought that design should be used to solve real
problems, not to be just stylish or eye catching.
8. He is commonly referred to as one of the “giants of graphic design,”
and his work is still important and influential today.
10. Promotional artwo
11. Winston Churchill:
The Wilderness Years
12. Promotion for a PBS
9 West 57th Street
New York City
14. Promotion for a
Library of Congress
Mouse and World
16. 1. What was one of the many corporate
logos that Chermayeff helped design?
Mobil, National Geographic, PBS, UNDP,
Showtime, NBC, Chase, Merck
2. What was one of the posters that
Chermayeff designed promoting?
Freud Exhibit, PBS special, Winston Churchill
special, Guggenheim museum, War and
3. What organization was Chermayeff
president of, and later received many
American Institute of Graphic Arts
4. What was one of the schools that
Harvard and Yale and Chicago Institute of Design
17. “To design is to solve human problems by identifying them
and executing the best solution.”