As you continue on with SEO you will need to review and assess the effectiveness of any changes that have been done to the website, you will come to rely on the Google Analytics tool as a very valuable resource in understanding what is happening to your website and the behaviour of your visitors.
You will want to know which keywords outperform others and which deliver the right customer.
Using the Google Keyword Tool to determine which phrase produces the most searches is a good starting point in understanding which keyword to target – however if you decide that based on this research the best keyword is ‘accounting’ because it has the highest volume of searches it is probably too broad of a term to use, Plus it is very competitive, and may not be relevant to you.
Therefore in the search for the right keyword we have seen what happens when the search term is too broad or does not deliver to us the result we were looking. Google is trying to deliver what the visitor searched on and only provides results based on that search criteria. Now if we were looking for an Accountant in Toronto we would narrow the search by using a term like ‘accountant in toronto’.
OK – so by now you should have some better understanding of how important it is to discover the right keyword or keyword phrase to use for your business, and the right keyword to use to attract the type of customer that you want.
Therefore to recap, it is very important to identify the right keywords, it makes no sense at all to get good results for keywords that either no one ever searches on or that don’t deliver the right customer type to your business.
Therefore, for a website to be ranked on page one for a competitive keyword that website must appear to be ‘popular’ and one of the determining factors is the number of inbound links that point to that website from other websites and directories.
Search Engine Optimization Now that your Website is more visible you will want to keep fine tuning the SEO process . . . Thank you Presented by Peter Bowen Account Manager, Conscious Solutions 1 September 2009