AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Group Social Media Presentation
1. What is Social Media? Darlene Fernandes Justin Holford Guy Hurst Will Grant
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5. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA?
6. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA? OLD MEDIA TAKES ON NEW FORMS Traditional as the news paper are in strong decline. Out of the twenty six most successful newspapers globally, only one (The New York Times) is showing any signs of growth. In a recent interview, the editor for the NY Times spoke of a new digital delivery that would “offer a daily update to anyone using an electronic data device, such as the new Apple tablet, for it’s users” This shift towards new media fronts for older media distributors is the only way they will survive.
7. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA?
8. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA? NEW MEDIA PLATFORMS AND CONVERGENCE Current generation smart phone (such as the Blackberry Storm, Palm Pre, HTC Touch and the iPhone) offer a huge amount of versatility in usage and customisation through the use of vast catalogues of applications and services. The iPhone, in this respect, revolutionised the handheld market through the usage of a unified ‘App Store’ wherein users can upload and download (for free or at a minimal cost) applications for any number of tasks or functions. With this, handhelds like the iPhone are now able to perform tasks at levels previously available only to Desktop and Laptop users.
9. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA?
10. F U T U R E O F S O C I A L M E D I A WHAT DOES THE FUTURE HOLD FOR SOCIAL AND WEB MEDIA? FUTURE OF WEB COMMUNICATIONS As many homebrew companies become corporations or gain corporate partnership (such as YouTube, MySpace, flickr) the internet’s content will be user driven, but with higher levels of production values and distribution awareness. When Web 3.0 does arrive, it will be powered by the imagination and perseverance of the average user. Net neutrality will never be more important.