can you see the real face? we can.

Made to measure
4P research mix helps to build a competitive advantage
by providing knowledge about the market and consumers,
and an expert guidance for research projects.
We are specialists in delivering ad hoc and tracking research
projects, designed to meet your business objectives.
Clients about us:
provides valuable insights, adjusts research tools to Client
needs, gives due consideration to understanding consumers,
makes proposals that go beyond the standard, can be
entrusted with confidential data, carries out research in short
time and does not conceal unfavourable conclusions.*
* Study on research companies’ image - PTBRiO 2006, Affinity Index
Włodek Daab, President
Co-editor of revised ICC/ESOMAR Code, Vice-Chair of ESOMAR
Professional Standards Committee. Founder and a member
of PTBRiO and OFBOR, professional and trade organisations in Poland

Clients
We are listed as a TOP 10* company in Poland providing
research for: retail, telecommunication, media, finance, and
medical sector. We also specialise in research for fmcg.
* Report PTBRiO Research market, 2008
Axa, Allianz, Blue City, Canal+, Cyfra+, Carlsberg, Coca-Cola,
CU, Danone, Green Light Research, Herbapol, HSBC
Premier, ING, Kinnarps, Kompania Piwowarska, Medicover,
Nestle, Netia, Novartis, Orange, Play, Provident, Polkomtel,
PTK Centertel, Redan, Reckitt Benckiser, Skoda Auto Polska,
Telekomunikacja Polska, Tesco, Tchibo, TVP SA, Unilever,
Uniwersytet Łódzki, US Pharmacia, Wydawnictwo Wiedza
i Praktyka, śywiec Group, śywiec Zdrój and others.
Pawel Wójcik Ph.D., VP Customer Service
ESOMAR Member, OFBOR VP 2004-2007
Psychologist, 19 years in consumer research

Research mix
for marketing mix
product price
• new product development
• usage and attitudes
• brand research
• product t & price tests
• segmentation analysis
• communication research
• satisfaction research
• price tests
• mystery shopping
• employees satisfaction
research
• category management
place promotion
Lech Komendant
R & D Executive

Professional
We apply a mix of methodologies, research
tools and analysis designed to fit key elements
of the marketing mix.
our qual tools
• FGI, IDI, diads, triads, Assisted Shopping Trips
• observation
• projective techniques
• creative techniques and brainstorming
Ask about our new
• semiotic analysis techniques:
• ethnographic research
• concept lab
• Chat groups
• Dual Affinity Diads
and quant tools • View&Track
• PAPI, CATI, CAPI, CAWI, CLT •BusinessTrack
• Conjoint (CBC, CVA)
• MaxDiff, BPTO, PSM
• segmentation analysis
• perceptual mapping
• structural models and regression analysis
• multidimensional scaling, correspondence analysis
Basia Frątczak-Rudnicka Ph.D.,
• Mystery Shopping
VP Knowledge Mgt
AQR Member, OFBOR Professional Responsibility
Board Member, Author of reports and practitioner articles

At the last PTBRiO
With passion
Congress in Warsaw
last year we had We are proud of an open and creative atmosphere within
6 presentations our team. A collective work of specialists with various
and collected competencies helps them to use their potential and
an audience award! knowledge to the fullest.
Our consultants have been working in research
for 20 years, and are active in building standards
for the industry on a global forum.
We have 34 researchers and consultants within
6 teams.
We run our own research projects:
• Consumers vs recession - monitoring
• Consumer segmentation for 50+
• 1,2,5… can consumers really count?
• Brands from „Nasza-Klasa”
Gosia Olszewska, VP Marketing
AQR Member, ESOMAR Member, OFBOR Board Director
New Product Development Consultant

Black & white
4P research mix obtained an Interviewer Quality Control
Programme Certificate (PKJPA) for carrying qualitative
and quantitative research projects for 2008/2009
PKJPA is an initiative of the Polish Association of Market
and Opinion Research Firms (OFBOR) the aim of which
is to improve the quality of research.
We are a member of global and national professional
organisations:
1. European Society for Opinion and Marketing Research
2. Polish Association of Market and Research Firms
3. Organization of Opinion and Market Research Firms
4. The Association for Qualitative Research
Liliana Stołowska, VP Technology
Mathematician, Statistician
Advanced Market Intelligence Consultant

Fieldwork
capabilities
international
projects in 1500
Russia, Ukraine, research
Czech Rep, projects
Hungary, Turkey completed within
6yrs
661
FGIs 102 849
in 2008 f2f interviews
in 2008
we can provide
an effective sample for
largest quant
• CAWI 5000 / per day project:
• CAPI 500 / per day
• CATI 400 / per day 14 000
• PAPI 2500 / per day f2f interviews
and 50 CLTs per
location / day
Kasia Filipowicz
Fieldwork Director

Fieldwork standards
Qualitative projects
• at least 2 researchers work parallel on every project/ report
• at least 3 recruiters are responsible for a single focus group
• over-recruitment is a standard
• recruitment quality control at every stage
• best viewing facilities available across Poland
Quantitative projects
• we conduct pilot tests of our research tools
• we monitor interviewers’ work: at least 5% of field work;
logical coherence of answers – 100%; data input – key
variables (e.g. sampling criteria) – 100%
Our • we do not separate research work from data processing
recruitment tasks in order to adjust the analyses according with
standards are the Client’s marketing needs
highly rated by
our Clients
Agnieszka Pilawska
Senior Research Executive

Aubergine
studio
Research studios
Puławska 12a/5
Focus studios
• located in Warsaw’s city centre
• FGI transmission on-line
• wi-fi
• translator booth and cordless earphones for simultaneous
translation
• with high-tech audio and video equipment
• air-conditioning in all rooms
Olive studio
Puławska 12/8 CATI Studio
Puławska 12/9
CATI Studio
• 32 workstations
• interview monitoring for Clients
• system based on CADAS platform

We will be
happy to work
with you
4P Research Mix Sp. z o.o.
Puławska 12a/5
02-566 Warsaw
Poland
mail@4Prm.com
tel. +48 22 565 27 50
fax +48 22 565 27 60
www.4Prm.com
Ola Knapczyńska
Field Services Assistant