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Growth through Social Media © 1996-2010 Bauer & Associates, Inc.  All rights reserved.
What is social media? ,[object Object],[object Object]
Social media represents the billions and billions of conversations occurring online 24/7
Where exactly are these conversations?
Blog “ A type of website with regular entries of commentary, descriptions  of events, or other material such as graphics or video.” -Wikipedia
Social Network “ A social structure where users share ideas, activities,  events, and interests within their individual networks.”  -Wikipedia
Newsletter “ A regularly distributed digital publication, generally about  one main topic that is of interest to its subscribers.”  -Wikipedia
Who uses social media?
[object Object],[object Object],[object Object],Who uses social media?
[object Object],[object Object]
Social Media by the Numbers 80
Social Media by the Numbers 80 The percentage of companies that use  LinkedIn when hiring employees.
Social Media by the Numbers 3,000,000
Social Media by the Numbers 3,000,000 The average number of comments  (a.k.a. tweets) on Twitter every day.
Social Media by the Numbers 5,000,000,000
Social Media by the Numbers 5,000,000,000 The number of minutes spent daily on Facebook.
[object Object],[object Object],Poll your network to obtain data that impacts your business   Respond to questions and affirm your expertise in your industry Publicize your website and blog; Improve search engine rankings
Invite your network to events Post links, news, photos, videos, etc. Engage users with Facebook applications Over 400 million active users More than 700,000 local businesses have active Facebook pages
Reached 8,000,000,000 tweets in 2010 1382% increase in unique visitors from 2008 to 2009 Monitor trends and developments in your field Showcase expertise: publish links to your website Customize your page with company info and accolades
Adoption Rate Years to Reach 150 Million Users ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visits: 2,513,085,935  Yearly Change: +202.47% Facebook LinkedIn Twitter Visits: 58,940,886  Yearly Change: +89.15% Visits: 141,673,599 Yearly Change: +549.16% Source: Compete Visitors (in millions) Visitors (in millions) Visitors (in millions)
[object Object],[object Object]
Social media is a window to the public’s… Conversations Attitudes Opinions
“ Monologue”  vs.  “Dialogue” Customers and Prospects Customers and Prospects Traditional Media’s Social Media’s
Customers and Prospects Customers and prospects also have more interaction and influence with each other.
70% of consumers trust opinions posted online.  90% trust recommendations from sources they know.  –  Nielsen
Bauer & Associates will  listen ,  analyze  and  engage  consumer conversations.
[object Object],Your targets will come to you as the  preeminent provider for what they seek.
[object Object],[object Object],[object Object],[object Object],This pre-qualifies them and leads to a dialogue.
Social media is like an  invitation-only cocktail party ,[object Object],[object Object],[object Object],[object Object],[object Object]
We will properly and effectively market your business. Bauer & Associates is your social media guide…
We can help your company… Save time Increase awareness Decrease overall marketing expenditures Generate incremental revenue
How is social media  success measured? ,[object Object],[object Object],[object Object],[object Object]
Next steps? Contact me about your business and priorities. Brian Bauer Director of Online Marketing 646.484.6187 [email_address] www.bauer-inc.com
The worst thing you can do is nothing…   Secure Your Reputation ,[object Object],[object Object]
Brian Bauer Director of Online Marketing 646.484.6187 [email_address] www.bauer-inc.com

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(C) bauer & associates social media pp 5.6

  • 1. Growth through Social Media © 1996-2010 Bauer & Associates, Inc. All rights reserved.
  • 2.
  • 3. Social media represents the billions and billions of conversations occurring online 24/7
  • 4. Where exactly are these conversations?
  • 5. Blog “ A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.” -Wikipedia
  • 6. Social Network “ A social structure where users share ideas, activities, events, and interests within their individual networks.” -Wikipedia
  • 7. Newsletter “ A regularly distributed digital publication, generally about one main topic that is of interest to its subscribers.” -Wikipedia
  • 9.
  • 10.
  • 11. Social Media by the Numbers 80
  • 12. Social Media by the Numbers 80 The percentage of companies that use LinkedIn when hiring employees.
  • 13. Social Media by the Numbers 3,000,000
  • 14. Social Media by the Numbers 3,000,000 The average number of comments (a.k.a. tweets) on Twitter every day.
  • 15. Social Media by the Numbers 5,000,000,000
  • 16. Social Media by the Numbers 5,000,000,000 The number of minutes spent daily on Facebook.
  • 17.
  • 18. Invite your network to events Post links, news, photos, videos, etc. Engage users with Facebook applications Over 400 million active users More than 700,000 local businesses have active Facebook pages
  • 19. Reached 8,000,000,000 tweets in 2010 1382% increase in unique visitors from 2008 to 2009 Monitor trends and developments in your field Showcase expertise: publish links to your website Customize your page with company info and accolades
  • 20.
  • 21. Visits: 2,513,085,935 Yearly Change: +202.47% Facebook LinkedIn Twitter Visits: 58,940,886 Yearly Change: +89.15% Visits: 141,673,599 Yearly Change: +549.16% Source: Compete Visitors (in millions) Visitors (in millions) Visitors (in millions)
  • 22.
  • 23. Social media is a window to the public’s… Conversations Attitudes Opinions
  • 24. “ Monologue” vs. “Dialogue” Customers and Prospects Customers and Prospects Traditional Media’s Social Media’s
  • 25. Customers and Prospects Customers and prospects also have more interaction and influence with each other.
  • 26. 70% of consumers trust opinions posted online. 90% trust recommendations from sources they know. – Nielsen
  • 27. Bauer & Associates will listen , analyze and engage consumer conversations.
  • 28.
  • 29.
  • 30.
  • 31. We will properly and effectively market your business. Bauer & Associates is your social media guide…
  • 32. We can help your company… Save time Increase awareness Decrease overall marketing expenditures Generate incremental revenue
  • 33.
  • 34. Next steps? Contact me about your business and priorities. Brian Bauer Director of Online Marketing 646.484.6187 [email_address] www.bauer-inc.com
  • 35.
  • 36. Brian Bauer Director of Online Marketing 646.484.6187 [email_address] www.bauer-inc.com

Editor's Notes

  1. Where should you go to listen, analyze and engage?
  2. Mostly occur on… Which many of you might already read to obtain information
  3. Like LinkedIn, Facebook, or Twitter
  4. You most likely already receive via email
  5. Here are the top 3 social networks As you can see, they are extremely popular and its use is pervasive. A few highlights that I would like to point out are… Facebook represents 41% of all social networking
  6. Here are the top 3 social networks As you can see, they are extremely popular and its use is pervasive. A few highlights that I would like to point out are… Facebook represents 41% of all social networking
  7. Here are the top 3 social networks As you can see, they are extremely popular and its use is pervasive. A few highlights that I would like to point out are… Facebook represents 41% of all social networking
  8. … by far the quickest the world has ever seen. Social networking has greatly surpassed other forms of communication.
  9. Not only is social networking currently popular, But its growth is astronomical and Shows no sign of decline.
  10. We’ve all come across similar articles as this Business Week story discussing… Rightfully buzzing because Sociological and technological revolution in the mass communications landscape
  11. Litigators have unprecedented window to public's
  12. Expanded firms’ access to clients and prospects
  13. In fact, How can your practice establish and capitalize on this trust?
  14. Client conversations on social media
  15. Your goal should be to become an approachable authority Meaning, your targets will come to you as the preeminent provider for what they seek
  16. Achieve this status by providing people with their #1 resource Offering free, sought-after information contained in Pre-qualifies them Leads to a dialogue
  17. Invitation-only cocktail party Build a rapport that opens doors
  18. Bauer & Associates can act as your social media guide. We will teach you how to market your practice via social media and how to…
  19. I recommend your next steps … priorities regarding Profound Litigation Research and social media marketing.
  20. Secure your practice’s online reputation If you don’t, someone else could