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Social Media Examples Vermont 9 10 08
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Social Media Examples Vermont 9 10 08


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Presented to a strategy group in Vermont on social media strategies used in VT and across the country

Presented to a strategy group in Vermont on social media strategies used in VT and across the country

Published in: Business, News & Politics

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  • We leverage the assets you already have. These assets can be –your customers -employees - shareholders knowledge – even content. These are assets that are the most overlooked and underutilized assets in a company. These assets have the potential to be our best sales force generating far more revenue, product alignment, and efficiency than any expensive advertising campaign online or offline. They just have to be connected and that is where many businesses fail. Enterprise social networks can help you derive real value from them.
  • Social Media in the Enterprise Enterprise Social Networking Market Expected to Reach $2 Billion by 2013 recently published by Wainhouse Research indicates that Social Networking in enterprise is inevitable. This conclusion is based on the benefits enterprise could achieve from using social networking technology and tracking historical adoption patterns of similar technologies. So lets take a look at how we’ve helped our customers achieve some of these goals….
  • Kodak turns its customers into advocates and drives a 25% conversion through its online community. How? In the Idea Center, loyal Kodak crafters share ideas and instructions so that other community members can make similar projects. Through the interaction, customers promote the use of Kodak products, and 25% purchase the recommended products.
  • KSVC utilized Neighborhood America’s MOVO mobile marketing platform for a Smoking Cessation program sponsored by the Vermont Department of Health Media placements included OOH with text call to action User sent NRT to 247365 to sign up for weekly tips Broadcasts alerts with stop smoking tips were sent out to people that opted in.
  • Our collaboration software enables your teams to work together – exchanging project information, documents, images – The Bay Area SUASI project – massive regional undertaking that spans 10 counties in the Bay area, bringing them together to protect against, respond to, and recover from threats or acts of terrorism. Our solution enables the team to work together online – even though they’re physically located across the region. This helps the teams -gain efficiency -save costs & time associated with meetings (including travel) -keep projects ‘green’ by eliminating the large volume of paper that can accompany your projects…everything is stored online in a secure environment and accessible to all who are authorized.
  • Connecting customers to your brand. That’s not always easy to do. What do you do when they’re away from their computer, for example? Adidas used our mobile solution to interact with the millions of fans who flocked to the Las Vegas strip during the 2007 NBA All Star game. Mobile is the most immediate, personal device of all. Adidas provides a great example of what is possible when you engage your customers with VIP events and autograph signings, and the opportunity to buy exclusive merchandise – like the limited edition All Star shoes that sold out within 20 minutes. The result? A 20x increase in retail revenues. Incidentally, we were honored with a global award for this initiative – the Mobile Marketing Association’s award for ‘best use of mobile marketing – cross-media integration.’ View the case study here:
  • Through its successful community Rate My Space, HGTV learns what is important to its audience – their likes/dislikes. Community members rate and rank user generated content, and the best, most popular design ideas rise to the top. HGTV can target ads and messages accordingly. And, for the first time ever, the online community was turned in a television show – one that had a proven audience and compelling ad proposition long before the show went into production. Check out this video which promotes the ‘first of its kind truly interactive tv show’:
  • When our customers launch an enterprise social network, they gain an entirely new inventory of ad space….advertising real estate that is highly targeted to a specific audience – highly attractive to advertisers. In this example, you can see that with every new page of uploaded content, there are multiple display ad opportunities that can be used to drive new revenue – or cross-sell opportunities. Here we see our customer International Speedway Corp providing ad space for messages that will appeal to NASCAR fans – Penzoil, for example, as well as cross-sell opportunities to promote merchandise and event tickets. View the video case study here:
  • We’ve had one of the sluggish travel economies in years…rising gas prices, the economic downturn. And yet Omni Hotels has successfully leveraged social media to experience an upswing in bookings. In this example, Omni Hotels connects travelers with those who truly know each destination best: the local residents. Local residents upload ‘Local Scoop’ - content that promotes ‘hidden gems’ and other not-to-miss attractions that can’t be found in a typical travel guide book. The hotel’s concierges actually participate in the community, and leverage the knowledge gained to create packages that support the hotels’ goal of providing ‘a memorable experience for all who visit…’
  • Transcript

    • 1. Smart Social Media Strategies &
    • 2. Social Networking for the Enterprise It’s about leveraging your network assets that already exist. Connect with them to create a value network Are you in the network?
    • 3. Social Media in the Enterprise Driving Revenue Building Brand Customer Retention Media Relations Crisis Management Manage Product Lifecycle Research and Development Share Best Practices Partner Communication Thought Leadership Support Decision Lead Generation Enterprise Social Networking Market Expected to Reach $2 Billion by 2013 ... based on the benefits enterprise could achieve from using social networking technology and tracking historical adoption patterns of similar technologies. Wainhouse Research, June 2008
    • 4. Strengthen brand loyalty Kodak Gallery
    • 5. Smoking Cessation Strengthen advocacy
    • 6. Bay Area Sausi Program Work team collaboration Bay Area
    • 7. Connect customers to your brand adidas
    • 8. Increase audience reach HGTV- Rate My Space http://www. youtube .com/watch? v=Uf-WBp_W53g
    • 9. Generate advertising revenue Racing One
    • 10. Omni Hotels Drive commerce
    • 11. About Neighborhood America
      • Founded in 1999, privately held, 100 employees
      • Named the ‘best social networking solution’ for enterprises by the software industry (2008 CODiE Award)
      • Named among the top Global 250 emerging private companies in the technology sector (2008 AlwaysOn)
      • Our customers include some of the largest government agencies,
      • consulting firms and private companies in the United States
      • We’re the only company that provides a comprehensive and complete infrastructure solution to collect multiple forms of media across multiple devices – including mobile phones – all from one secure, highly engineered, and tested platform
      Positioning organizations to build dynamic, interactive communities with cutting-edge technology.
    • 12. Thank You