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2008.11 BlogCamp, Kyiv, Ukraine

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Dmytro Lysiuk, Gemius Ukraine, presentation at BlogCamp, Kyiv, Ukraine, October, 2008

Dmytro Lysiuk, Gemius Ukraine, presentation at BlogCamp, Kyiv, Ukraine, October, 2008

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  • 1. Gemius Ukraine Dmytro Lysiuk, executive director Central and Eastern European markets review
  • 2. Content
    • About Gemius
    • CEE markets general review
    • Adspends
    • Blogs
  • 3. 1. About Gemius Gemius SA, Internet market research since 1999.
  • 4. Gemius worldwide
    • Countries :
      • Poland, Czech Republic, Slovakia, Hungary
      • Lithuania, Latvia, Estonia, Norway
      • Russia, Ukraine, Belarus
      • Adriatic region
      • Romania, Bulgaria
      • Denmark, UK, Israel, Austria
      • Partners : CATI, Media Research, Ipsos , Market Watch , UAIA, FOM
  • 5. 2. CEE markets general review
  • 6. CEE countries
      • Central Europe:
      • Poland, Czech Republic, Slovakia, Hungary
      • Adriatic region:
      • Croatia, Slovenia
      • Baltic states:
      • Latvia, Lithuania, Estonia
      • Eastern Balkans:
      • Bulgaria, Romania
      • Eastern Europe:
      • Ukraine, Russia, Belarus, Moldova
  • 7. Internet penetration - 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 43,6% 2008
  • 8. Source: gemiusAudience + structural studies, 2008 Internet penetration
  • 9. Broadband penetration 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 33% 2008
  • 10. Source: Eurostat + Gemius, expert estimation for UA, 2008
  • 11. 3. Ad spends
  • 12. US-Europe comparative ad spends http://www.marketingcharts.com/interactive/
  • 13. Ad spends Source: Local media agencies, 2006-2008
  • 14. Online ad share in total ad spends Source: local media agencies, 2007-2008
  • 15. Source: local media agencies + gemiusAudience, 2008
  • 16. CEE statistics by regions (rate to population) Source: local media agencies + gemiusAudience + IAB, 2008
  • 17. Russia and Ukraine …and Poland Source: local media agencies + gemiusAudience + IAB, 2008 3,70% 3,60% 0,70% Online ad share 6,71 € 14,87 € 2,14 € Euro/user 12% 50% 59% Online adspends groth 101 788 148 € 455 000 000 € 13 600 000 € Online adspends 35,20% 49% 47% Broadband penetration 42,64% 26% 16,00% Internet penetration Poland Russia Ukraine  
  • 18. Mature markets – UK and Denmark BMRB Internet monitor Source: local media agencies + gemiusAudience + IAB, 2008 14,70%   Online ad share 112,55 € 109,5 € Euro/user 29% 20% Online ad spends growth 3 376 600 000 € 410 000 000 € Online ad spends 90% 76% Broadband penetration 63% 79% Internet penetration UK Denmark  
  • 19. 4. Blogs
  • 20. Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com   17,07% local freeblog.hu   19,51% local blogter.hu   33,89% local blog.hu Hungary         39,08% local blog.cz Czech Republic         23,48% local bloger.hr   32,42% local blog.hr Croatia           global blogspot   11,20% local blog.bg Bulgaria
  • 21. Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com   13,23% local blox.pl   18,68% local blog.onet.pl Poland         23.38% local blogas.lt Lithuania         local klub.lv Latvia
  • 22. Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine         Liveinternet.ru     18,64% Livejournal.com Russia
  • 23. Blogs
    • The most popular type of UGC
    • Tendencies
    • Blog audience grows fast – up to 40% reach
    • Blog-services are getting closer to social networks
    • Social networks are used for blogging more often
    • Dominated mostly by local players
  • 24. Blogs
    • The most popular type of UGC
    • But:
    • Difficulties in audience measurement
    • 1 person/ many browsers
    • 1 person/ many accounts
    • 1 account/several persons
    • etc.
  • 25. Summary
  • 26. Main trends
    • Online ad in CEE is growing faster
    • Markets develop indifferently
    • Internet becomes more and more popular
    • Broadband takes up
  • 27. Internet CEE
    • These markets soon will be discussed
    • at Internet CEE conference
    • Warsaw, October, 28-29
    • www.internetcee.com
  • 28. Thank you for your attention! Gemius www.gemius.com.ua [email_address] Kyiv, 2008