HAIL TO THE KINGS!
2008
MOBILE RULES! WINNERS. RUNNER-UPS. FINALISTS.


www.mobilerules.org


Mobile Rules! is the world’s leading annual INDEX
competition for business plans, applications and
WInners & runner-ups 4
technology innovation in the mobile environment,
sponsors 6
organized by Nokia together with a great group of
MOBILe AppLICATIOn FInALIsTs 8
partners representing the leading companies and
> Multiplayer & Connected Games 10
organizations in their fields. The ambitious goal of
> Multimedia 20
Mobile Rules! is to seek out the brightest potential
> enterprise 30
and to discover developers and entrepreneurs who
> Infotainment 36
are creating new value, revenue and services for
MOBILe BusIness pLAn FInALIsTs 42
the mobile lifestyle. The competition gathered
TeCHnOLOGY InnOVATIOn FInALIsTs 54
together the most promising designers, leading
vendors, funders and media. The prestigious jury
has evaluated these great works as finalists in the
competition. The finalists are competing on three
tracks – Mobile Applications, Mobile Business Plans
and Mobile Technology Innovation – and will bring
the mobile business to a completely new level. And
the level of the competition in 2008
– it’s even higher than we expected.


HAil To THe KiNGs – HeRe ARe THe WiNNeRs MOBILE APPLIcATION
Announced at a ceremony in the heart of silicon // Multiplayer & connected Games
Valley at san Jose City Hall, the Mobile rules!
GrAnD prIze WInner:
08 Awards were the climax to an eight-month
sumo-sumo by Gamica 12
selection process in which winners were chosen
runner-ups:
from hundreds of entries on three main competition
plantastic! by palmstorm Ltd. 14
tracks: Best Business Plan, Mobile Application and
Hearts and spades by G-mode 13
Technology Innovation.
“Nokia is very pleased to announce the winners
MOBILE APPLIcATION // Multimedia
of the Mobile Rules! ‘08 competition, who, with
their ingenuity and entrepreneurial spirit, typify GrAnD prIze WInner:
an emerging wave tapping into today’s exciting Mystrands social player by Mystrands 26
convergence of mobility and the Internet,” said runner-ups:
Tom Libretto, Vice president, Forum nokia. phuneTV by present Technologies 28
The level of the competition was even higher Mobsensor by Budapest university
than we expected: great innovations, unique of Technology and economics 22
applications and new mobile business opportunities
took part from all over the globe. MOBILE APPLIcATION // Enterprise
Thank you for Mobile rules ’08. Let’s see what’s GrAnD prIze WInner:
coming up next! upCode parking
by upCode Ltd/upC Consulting Ltd 34
Vesa Luiro, Director runner-ups:
Mobile Documents by Visiarc Ab 35
Interlecta Translator by Interlecta 33


MOBILE APPLIcATION TEcHNOLOGY INNOVATION
// Infotainment // Future Architecture
GrAnD prIze WInner: GrAnD prIze WInner:
earthcomber by earthcomber LLC 38 B4-Flash Memory by Genusion Inc. 57
runner-ups:
Avanutri Mobile by TEcHNOLOGY INNOVATION
Active Tecnologia e Consultoria Ltda 36 // Multimedia
Live2phone site TV by Intellsys s.r.l. 39 GrAnD prIze WInner:
Kannuu by Kannuu Inc. 58
MOBILE BUSINESS PLAN
GrAnD prIze WInner: TEcHNOLOGY INNOVATION
MedApps Mobile Wireless Health // Future Touch And Feel
Monitoring system by MedApps™ 47
GrAnD prIze WInner:
runner-ups:
Kareline natural Composites
BuzzD by BuzzD 45
by Kareline Oy Ltd 59
The Mobile Transaction network by m-Via 49
TEcHNOLOGY INNOVATION
// UI Solution
GrAnD prIze WInner:
Tiki® 6 keys by Tiki’labs 67










MOBILE APPLIcATION
FINALISTS
categories: The Mobile Applications competition was in search
of new applications that use the unique enablers
> Multiplayer & of the nokia platforms. These tremendous finalists
were battling in four subcategories: Multiplayer
connected Games & Connected Games, Multimedia, enterprise
and Infotainment. The finalists in every category
> Multimedia utilize mobile possibilities in never-before-seen
> Enterprise ways and are of help right now, in your work, on
your vacation, during your free time or whenever,
> Infotainment wherever. These applications bring on the fun and
the benefits and create whole new possibilities in
the mobile world. All of the finalists challenge the
capabilities of mobile devices and deserve to get
into the hands of millions of mobile device users.

0 MOBILE APPLIcATION // Multiplayer & connected Games
candyland Studios
THE FINALIST THE WORK
Candyland studios develops state-of-the-art Gotcha! is a turn-based multiplayer game based
applications for online, offline and mobile on the classic rock-paper-scisors game. users can
marketing campaigns and mobile clients for challenge everyone on their mobile phone’s contact
Internet-based communities, intranets and list. The system creates a unique version for every
informational systems. user so he can be identified later. Besides the game
functionality, the application contains several
content templates that can be accessed by server-
side scripts. In this way the game can be extended
at any time without forcing the users to download a
new version.
Candyland Studios
Kay Siegert
ks@candylandstudios.de
www.candylandstudios.de

MOBILE APPLIcATION // Multiplayer & connected Games 
Emulet Games
THE FINALIST THE WORK
emulet Games is owned by romeo Kollar, a highly Fuseo2 is an addictive block-dropping game.
motivated, versatile and client-focused computing Arrange 2x2 coloured blocks on the playing field to
and project management professional from Hungary. form shapes of a single color. A shape made of more
emulet Games has been working on mobile-related than four blocks will disappear.
development since 2003.
The following game modes are available:
- Arcade (survive as long as possible)
- Challenge (make combos to defeat the
Cpu or human)
- Time-Attack (destroy as many blocks as possible
before time runs out)
The multiplayer feature is available in the
Challenge mode, where you can play against
your friends.
Emulet Games
Romeo Kollar
romeo.kollar@emulet.com
www.emulet.com

 MOBILE APPLIcATION // Multiplayer & connected Games
Gamica
THE FINALIST THE WORK
Gamica is a leading mobile games publisher sumo sumo is a connected mobile multiplayer game
acclaimed for creating connected mobile video in which your objective is to puzzle your way to the
games that push the boundaries of creativity and top by creating clusters of colored blocks before
technology to newly undiscovered levels and create you get squashed by a giant spike wall. powered
the most entertaining gaming experience possible. by the snAp Mobile platform, the game features
addictive and original single and multiplayer game
play, online rankings, friends lists, in-game chatting,
emoticons and rich and colorful graphics.
Gamica
Ferdy Blaset
ferdy@gamica.com
www.gamica.com

MOBILE APPLIcATION // Multiplayer & connected Games 
G-mode
THE FINALIST THE WORK
G-mode Co. Ltd. was established in July 2000 as the Hearts and spades 2 in1 brings two of the most
world’s first mobile network game content provider popular online games to the mobile platform.
specializing in Java game software. six years later,
With G-mode planning their second installment
G-mode has become the number one mobile games
with snAp Mobile, they have integrated several new
provider in Japan, servicing over 1.6 million nTT
features in the game to make the multiplayer feel
DoCoMo subscribed customers and experiencing
more exciting and involved.
over half a million downloads per month with Au
KDDI mobile phone users. G-mode is currently in
the process of global expansion and has built B2B
relations with major mobile phone carriers such as,
Vodafone, Motorola, and nokia.
G-mode
Alex Kameda
kameda@g-mode.co.jp
www.g-mode.co.jp

 MOBILE APPLIcATION // Multiplayer & connected Games
PalmStorm
THE FINALIST THE WORK
palmstorm™ Ltd. is a privately-held company Plantastic! is a fun puzzle and strategy game for
founded by industry veterans with more than all ages where you create bouquets from groups of
13 years in the industry on average. colored flowers to clear them from the playboard.
each game mode has a different planting pattern,
palmstorm is a resource for premium mobile
and blooms can only be placed near the player’s last
entertainment software on symbian®, Windows
bloom within the pattern shown. Blooms drop into
Mobile®, palm® and J2Me platforms, focusing on
a queue so you must plant quickly before the queue
casual and innovative gameplay. recently, the
fills up.
company started extending its portfolio with mobile
multiplayer games. plantastic! offers five game modes, three difficulty
levels, unlockables and many powerups.
some of the company’s best known handheld titles,
based on its Pete character franchise, include up to four players can compete in multiplayer
plumber pete Xtreme!, Xplodus! and plantastic!. modes: Time Attack for quick, arcade-style matches
or Color Clash for a thoughtful, tactical challenge.
palmstorm has offices in Budaors and Budapest,
Hungary.
PalmStorm Ltd.
Csaba Soltesz
scsaba@palmstorm.com
www.palmstorm.com

MOBILE APPLIcATION // Multiplayer & connected Games 
Shenfa Software
THE FINALIST THE WORK
shenfa software is a developer of games and Holy Destruction – The Fall of Fadaria is a
applications for mobile phones, based in shanghai, multiplayer, online collectible card game that
China. Its products are available mainly through you can play against players everywhere. The
distribution partners sInA and China Mobile, game’s simple rules and battle system make it
the world’s largest mobile operator. shenfa has easy for anyone to start up a game and play within
released over 100 titles onto the Chinese market minutes, despite the depth of the game’s strategy.
in the past four years, with over 50 titles currently Multiplayer mode allows you to take on up to four
active. shenfa also has many cutting-edge ideas for other players over the wireless network.
creating a new category of mobile games, which
can no longer be regarded as games, but still must
be extremely easy to play, intuitive and fun.
Shenfa Software Co. Ltd.
Takashi Hashimoto
hassy@shenfasoft.com
www.shenfasoft.com

 MOBILE APPLIcATION // Multiplayer & connected Games
Vivendi Games Mobile
THE FINALIST THE WORK
Vivendi Games Mobile, a division of Vivendi Games, Wordox®: Word snatcher is a time-based,
creates and publishes quality titles for the mobile competitive word game in which the objectives
games market. The division runs a global business are to form words on the board and steal your
with its headquarters, operations and an internal opponent’s points to achieve the highest score.
development team in paris, a u.s.-based team Word snatcher has an extensive dictionary with
in Los Angeles and its Centerscore studio in san more than 100,000 words stored. engage in
Mateo, California. The company publishes games multiplayer (connected) or single player modes.
based on original Ip, popular entertainment licenses Personalize the backgrounds with playful, colorful
and classic sierra entertainment Ip, which are themes. If you ever get stumped, just turn to
distributed by more than 90 operators and dozens of professor Wordox for helpful hints and a tutorial.
Web portals in 60 countries around the world.
Vivendi Games Mobile
Maria Pacheco
Maria.Pacheco@vgmobile.com
www.vgmobile.com

MOBILE APPLIcATION // Multiplayer & connected Games 
Wacko Games
THE FINALIST THE WORK
Wacko Games specializes in network-aware games Chinese Checkers Fantasy is a classic game where
and user-generated content applications. your goal is to take all your creatures to the
opposite triangle. When it’s your turn, you can
By using online hall of fame, tournaments, buddy
move one of your creatures to an adjacent empty
lists, in-game chat and other online and community
space or perform jumps over nearby enemies or
features, it keeps players downloading and playing
allies. It’s also possible to perform multiple jumps.
for hours on end.
You can play online against other users or alone
It helps make games an irremovable anchor in any
against the computer. If you get enough points, you
gaming platform and keeps the service provider in
may unlock a surprise!!
touch with its users.
Wacko Games
Filipe Souza
filipesouza@wacko-games.com
www.wacko-games.com

 MOBILE APPLIcATION // Multiplayer & connected Games
WiB Software
THE FINALIST THE WORK
WiB software is a small company with huge Dowser is a tool to support paperless geocaching.
expertise in the symbian world. It develops smarter Geocaches are small treasure boxes hidden all over
applications for smartphones. Its main focus is time the world, and Dowser helps to find them. Dowser
and expense tracking for mobile consultants and shows the caches in the vicinity using an attached
Location Based services. WiB software is located in Gps, displays the detailed description and helps
Braunschweig in northern Germany. navigating to the hidden treasure. Cache finds can
be logged in Dowser and uploaded automatically to
the geocaching website. The location of the Caches
can be displayed on a map using the Nokia Maps
application.
WiB Software
Bernd Wiegmann
wiegmann@wib-software.com
www.wib-software.com



0 MOBILE APPLIcATION // Multimedia
Airchord
THE FINALIST THE WORK
AirChord is the first company to have converged Juiceup is a solution for connecting to streaming
web and mobile for multimedia content. using sites. AirChord uses the latest of the technologies
AirChord services, online users and mobile users available in the market to stay ahead in the race
can carry their TV, radio, audio and video content and provides quality conscious customers with an
wherever they go. experience of real-time audio/video entertainment.
With an exhaustive database of songs/videos and
AirChord allows enterprises such as TV channels,
unmatched speed, the use of mobile for calls will
radio channels and media companies to reach out to
become only secondary for you.
billions of net and mobile users by instantly making
putting content online thru AirChord’s website.
AirChord’s services also allows live events to be
streamed to mobile and net.
AirChord’s subscribers now have a choice of content
to listen to or watch.
AirChord Inc
Sanjay Sinha
Sanjay@airchord.com
www.airchord.com

MOBILE APPLIcATION // Multimedia 
Arvato Mobile
THE FINALIST THE WORK
Arvato mobile offers digital entertainment content Avarto Mobile Music Client is based on Flash Lite and
to its customers around the world, together with offers an all-new concept to find and experience
innovative concepts and interactive applications. music or other content types. The content is not, as
At the same time, the company sees itself as a customary, classified to genres but to moods. The
360° manager right along the value-add chain. choice of your music depends on different moods
The subsidiary of the international media and and emotions. It offers the user emotional worlds
communications service provider arvato, a business of experiences with which they are able to find,
area of Bertelsmann AG, arvato mobile works for download and hear music according to their mood in
network operators, Internet service providers, an easy and simple way.
media companies and brands. Arvato mobile is a
partner to all major music labels and rights owners
for the film, television and games industry. It also
guarantees full content, category and royalty
management for its customers.
arvato mobile GmbH
Arno Weiste
Arno.Weiste@arvato-mobile.de
www.arvato-mobile.de

 MOBILE APPLIcATION // Multimedia
Budapest University
THE FINALIST THE WORK
The department of Automation and Applied Mobsensor is able to sense its environment. It
Informatics at the Budapest university of Technology listens to the changes in the environment via
and economics is a recognized department for motion and noise detectors. The Mobsensor also
teaching and researching applied computer science, has network abilities. This means that the users
control theory, robot control, power electronics and are able to setup a network from mobile devices
digital design. The main research activities are in the via ad-hoc WLAn functionality or with the help of
field of control theory, signal processing, data mining, a WLAn router. In this way customers are able to
performance analysis of software systems, distributed establish a fast sensor network in their house. If
systems, service-oriented architectures and much one device alerts, the whole network gets the alert.
more. The Department maintains intense long-term There is one boss device in the network, which can
relationships with its industrial partners and currently temporarily disable the sensors. With this device
runs several successful development, research and you can walk in the network without any alerts.
educational projects for them. example use cases:
- Burglar detector
- Baby alert
- security application
Budapest University of Technology and Economics -
Department of Automation and Applied Informatics
Peter Ekler
peter.ekler@aut.bme.hu
www.aut.bme.hu

MOBILE APPLIcATION // Multimedia 
call Enhancer Group
THE FINALIST THE WORK
Call enhancer Group is a team of innovative people Call enhancer is a mobile service that fine-
with broad know-how in different mobile and tunes the voice call experience by adjusting the
software technologies. All three members have phone’s speaker output volume according to the
a Master’s degree in technology and have been automatically observed sound environment. Call
researchers at MediaTeam in the university of Oulu. enhancer detects the environment’s noise level
Call enhancer Group has been together for a couple through a mobile device’s microphone and adjusts
of years and has focused on media-centered mobile the speaker’s sound level higher or lower when
software solutions. necessary. The objective is to enhance the user
experience during calls in different environments
without a need for user interaction.
Call Enhancer Group
Timo Koskela
timo.koskela@ee.oulu.fi

 MOBILE APPLIcATION // Multimedia
Hyper Tech
THE FINALIST THE WORK
Hyper Tech is a private company founded in 2006. Hyper player is a powerful multimedia solution
The company focuses on multimedia development for consumer products. It could be a media player
for consumer products. Its extensive line of or mobile TV player for any product. It uses an
products can be applied to pDA, pnA, pMp, smart- XML interface to make it easy for customers to
phone etc. Duer to customers’ request, Hyper Tech add a personal uI themselves. It also offers great
has started middleware development of a mobile performance, especially for a platform with MMX
TV solution that supports the broadcasting system, instruction sets.
included in DVB-T/H, T-DMB and IsDB-T. providing
the best quality solution and service is the first
priority for Hyper Tech.
Hyper Tech International Corporation
Maddux Tsai
madduxtsai@hyper-technology.us
www.hyper-technology.us

MOBILE APPLIcATION // Multimedia 
Igalia
THE FINALIST THE WORK
Igalia is a company from Galicia, spain, specializing Vagalume is a Last.fm client for Maemo-based
in the development of free software technologies. devices such as the nokia 770/n800/n810
Internet Tablets.
Igalia has been increasing its involvement in the
GnOMe community since its creation more than Last.fm is one of the world’s leading Internet
five years ago, contributing to several components radios, with millions of users in more than 200
and applications, and sponsoring and organizing countries.
different GnOMe events, including international
Vagalume is the only Last.fm client for the nokia
conferences.
Internet Tablets and one of the very few available
In May 2003 Igalia published Fisterra, a framework for any mobile device.
for developing business management software with
GnOMe technologies.
since 2005 Igalia has been applying all its previous
experience on GnOMe to the mobile market and
developing several software projects such as the
Modest e-mail client and the Vagalume Last.fm player.
Igalia
Juan Jose Sanchez Penas
jjsanchez@igalia.com
www.igalia.com

 MOBILE APPLIcATION // Multimedia
MyStrands
THE FINALIST THE WORK
Mystrands develops technologies to better Mystrands social player is a music player that
understand people’s tastes and help them to lets you discover new music, connect with people
discover new things they like. Mystrands has through music and share your tastes with friends.
created a social recommender engine that is able
Mystrands social player provides music
to provide real-time recommendations on products,
recommendations from over six million songs and
services and content to computers, mobiles and
fully integrates with a social network of music
other Internet-connected devices.
enthusiasts.
The “Who’s Listening” feature lets you discover
like-minded people who are listening to the same
songs you are playing. You can send messages, discuss
up-and-coming artists, see the listening histories of
other users and keep an ear on what’s hot.
MyStrands Inc.
Gabriel Aldamiz-echevarria
Aldamiz@MyStrands.com
www.mystrands.com/corp

MOBILE APPLIcATION // Multimedia 
Novix Technologies
THE FINALIST THE WORK
novix Technologies is a technology licensing novix Live is a mobile video streaming suite
company working in the areas of video designed to enable high-quality video streaming to
compression and streaming on a wide variety of mobile phones on Gprs networks with a maximum
consumer devices like home pCs, mobile devices, bandwidth of 25 kbps. The product is based on
smartphones, personal digital assistants, etc. novix high-performance compression and streaming
uses its extensive experience and expertise in video technologies developed at novix Technologies.
technologies to enable mobile content owners and This makes the product ideally suited for use in
aggregators, IpTV solution providers and remote developing countries where introduction of 3G or
security surveillance players. even 2.5G is still years away.
Novix Technologies Private Ltd
Kunal Lagwankar
kunal@novix.in
www.novix.in

 MOBILE APPLIcATION // Multimedia
Present Technologies
THE FINALIST THE WORK
present Technologies is an IT company, based in phuneTV is a mobile TV client application based on
portugal, operating since 2000. The company’s main Flash Lite 2.x. One of its main advantages is that
clients are in the telecommunications area. users don’t have to install the application on their
mobile phones. The application can be downloaded
present Technologies is a leading company in the
and executed on-the-fly from the mobile phone’s
research and development of innovative applications
web browser.
and services using emergent technologies.
phuneTV has several built-in features such as:
The main business areas are mobile technologies
- Advertisement Displays
and enterprise applications.
- Different view modes (portrait, Full screen
portrait and Landscape)
- epG and spG integration
- Cross-selling of mobile contents directly from
the application
- easy and transparent way for application
delivery, maintainability and upgrade
Present Technologies
Victor Batista
vbatista@present-technologies.com
www.present-technologies.com

MOBILE APPLIcATION // Multimedia 
Sittiphol Phanvilai
THE FINALIST THE WORK
sittiphol phanvilai is still a student studying for MosKillTo is the first 3D game fully powered by the
a Masters Degree in Computer engineering at nokia n95 accelerometer. Its capability, together
Chulalongkorn university. phanvilai focuses on with flawless game coding, will give players a
novel, innovative and breakthrough software/ control experience they have never had before.
hardware development, and he mainly develops In the game, users will be equipped with laser
projects for mobile devices. symbian is phanvilai’s guns and the mission is to wipe out all annoying
main development platform. mosquitoes.
MosKillTo proved the concept of a 3D look using the
Accelerometer. We can apply this concept to many
3D games and 3D applications.
Sittiphol Phanvilai
neon@nuuneoi.com
moskillto.nuuneoi.com

0 MOBILE APPLIcATION // Enterprise
Bloove
THE FINALIST THE WORK
Bloove develops applications and services Bloove is an online phone management service that
connected with mobile phones. It supports several allows mobile phone data management via the Internet.
WAp/sMs dating services, the J2Me Instant
Bloove requires no special hardware to run. It connects
messaging solution, and a lot of different sMs-based
a mobile phone with the server via WiFi or any other
services. Having more than six years experience
wireless data connection (Gprs, eDGe, WCDMA).
in mobile application and services, Bloove is
constantly looking for new niches to create useful Bloove’s service features include:
services. Bloove is focused on users who want to - synchronous contact changes on a phone and server
have maximum features from their mobile phones - All labels and attributes are supported
and are not satisfied with standard functions and - speed dial management
applications. - send sMs from your mobile phone via
a web browser
- sMs archive and management
- phone call initiation from the web
- Contacts archive
- Multiple phone support
- Contact conversion between mobile phone models
- All user data available on the server
Bloove LLC
Stanislav Shuvaev
shuvaev@bloove.com
www.bloove.com

MOBILE APPLIcATION // Enterprise 
comombo
THE FINALIST THE WORK
Comombo GmbH was founded in 2006 in Munich, Comombo turns your mobile phone into a pocket
Germany, by two brothers, Alexander and scanner, fax and copier. With the use of the camera
Maximilian Munte. By utilizing the mobile phone’s on your mobile phone, you can scan documents,
camera to capture and extract information stored whiteboards, business cards, charts, graphics or text
on paper or other non-digital media, Comombo and send them directly from your mobile phone to
brings the functionality of multi-function office any fax machine or email address. Comombo also
devices onto mobile phones enhances readability and reduces the file size by
90 per cent.
Comombo GmbH
Maximilian Munte
info@comombo.com
www.comombo.com

 MOBILE APPLIcATION // Enterprise
DAO System Technologies
THE FINALIST THE WORK
DAO system Technologies is a provider of business DAO4sync Mobile edition and its system components
mobility software. DAO system Technologies will do a core Windows system integration. DAO4sync
delivers mobility system integration products and establishes a local drive (DAO4sync Drive), representing
services that help accelerate business innovation for the mobile data. The pC’s operation system will
the customers. DAO system Technologies is driving recognize the DAO4sync Drive as a normal hard drive
its own technology innovation and finding the best medium. All applications of the daily work will work
and most effective solution suitable for customers. directly with the mobile’s data.
A huge benefit of the DAO4sync Drive is that the user
does not need to be continuously connected to the
mobile.The user can edit documents and add files/
folders, ensuring that when reconnecting to the mobile
the DAO4sync synchronization engine will automatically
keep the data in sync.
DAO System Technologies (planned)
Christian Mueller-Edelmann
chris@mydao.com
www.mydao.com

MOBILE APPLIcATION // Enterprise 
Interlecta
THE FINALIST THE WORK
Interlecta is a web services infrastructure company Interlecta Message Translation helps drive the
specializing in real-Time Machine Translation globalization of successful business models by
Messaging (MT) services. With deep expertise and incorporating easy-to-implement and easy-to-use
experience in Messaging and Machine Translation online and wireless multi-lingual translation across
analysis, design and development, Interlecta the text, sMs, IM, imaging, voice and chat room
has gained first-to-market status with its suite environments. The Interlecta service has been
of wireless multi-lingual translation text, sMs, developed for carriers and corporations seeking to
IM, imaging, voice and chat room products. The deploy enterprise-scaled Java and J2Me products.
Interlecta team has produced translation products The service integrates with internally developed
with 90–95 per cent accuracy by incorporating legacy applications and portals as well as the more
language and context libraries into technology- complicated and well-developed software solutions
leading messaging systems across the Intranet/ such as Mozilla Firefox, Microsoft Outlook, Lotus
Internet landscape. notes and many others. This has been accomplished
with a plug-in architecture that allows easy modular
For the mobile or online vendor, mobile network
integration of Interlecta’s web service to the
operator or social networking site, this equates to
application.
a simple and attractive value proposition: more
activity, more traffic and more users/subscribers.
Interlecta
Frank Fleming
Fleming@interlecta.com
www.interlecta.com

 MOBILE APPLIcATION // Enterprise
Upcode
THE FINALIST THE WORK
upCode Ltd. is a company developing a Mobile upCode parking offers the user options for payment
Access & Interaction system (MAI)™. upCode has via a direct access system. After the user scans
developed an optical reader for reading 2D and the code, he/she can choose to pay via sMs or a
1D codes and also text and other indicators. With direct bank connection. At the same time, all the
this technology as a base, upCode develops new CrM data about the user is sent. From a code, a
business models and concepts by making complete controller also can check who has paid for their
mobile systems. upCode has systems for CrM, parking and who has not. An automatic reminder
security, anti-counterfeiting, ticketing, payment, can also be added to this system. The user can then
education and e-government, etc. The intelligence choose to pay later when he/she returns and then
in the optical reader makes it possible to combine only pays for the exact time spent parking.
all medias and businesses. upCode makes codes
multifunctional by utilizing all the channels
available in the mobile phone for serving the user
in customized ways.
UpCode Ltd.
Camilla Sellberg
camilla.sellberg@upc.fi
www.upcode.fi

MOBILE APPLIcATION // Enterprise 
Visiarc
THE FINALIST THE WORK
Visiarc, incorporated in 2002, is an Independent Mobile Documents offers a secure set of solutions to
software Vendor headquartered in sweden. The everyday mobile problems for people on the go.
company focuses on enterprise mobility, and its
1. push Mail - push Mail & Attachment Viewer
business is secure, scalable software products
– notification and instant mobile viewing of mail
offered as software-as-a-service, as well as
attachments and reading mails without bulky
software editions for enterprises and operators. The
downloads. slick and fast viewing with zoom and pan
company has set out to help customers capitalize
features of images, office and pDF documents. Often
on an efficient mobile Internet-driven distribution
the attachment is the message!
of information. server software connects users to
information sources. native clients enable instant, 2. push Doc - Mobile Document Management – My
secure and effortless access to e.g. mail and archive and shared archives, perfect secure spaces
documents, anywhere, anytime. Visiarc’s focus is with notification enabling teamwork and collaboration.
threefold: mobility, usability and security. Preview, view, publish and share documents securely
from your mobile, pC or web browser. Or download if
you want to.
Visiarc AB
Peter Lindgren
peter.lindgren@visiarc.com
www.mobiledocuments.com (www.visiarc.com)

 MOBILE APPLIcATION // Infotainment
Avanutri Mobile
THE FINALIST THE WORK
Avanutri Mobile is a company with its first office Avanutri Mobile is nutritional evaluation software that
in rio de Janeiro, Brazil, and is focused on mobile gives the user the power to better control his/her
marketing as its core business. It results from a meal. For health purposes it helps keep the levels of
merger between Active Tecnologia (Mobile experts) cholesterol, sodium, fiber, carbohydrates and fat under
and Avanutri (nutrition and Health programs control, preventing many diseases, helping on diets and
specialists) much more.
Avanutri Mobile is free to download. It uses data traffic
to contact the Avanutri website after inputting each
portion of the meal with exclusive T9-like intelligent
list scrolling.
With tremendous potential for having millions of users
concerned about their health, Avanutri Mobile is not a
killer application but a lifesaver!
Avanutri Informatica Ltda.
Lauro Kozovits
lek@ActiveTecnologia.com.br
www.avanutri.com.br

MOBILE APPLIcATION // Infotainment 
Dreamtech
THE FINALIST THE WORK
Dreamtech is a fast-growing mobile solutions M-versation is a handy mobile conversation-guide
provider founded by a team of technology platform with various enhancements that make it
professionals with extensive experience in the more convenient than its paper equivalents. It is an
telecom and m–commerce sectors. The company excellent tool in hand when travelling or language
aims to enhance the business and personal lives learning.
of its customers through the latest innovations in
M–versation has been designed from the ground
the mobile space. Dreamtech’s innovative mobile
up to be intuitive and easy-to-use by people of
solutions have received interest and positive
all ages. The conversation guide features two
feedback internationally.
language directions and quick search functionality.
Additionally, the platform supports a number of
plug-ins to enhance the user experience with
additional media-like display of pronunciations or
audio content. The software works on all Java-
enabled handsets and supports a wide variety of
business models.
Dreamtech
Andres Teder
andres.teder@dreamtech.ee
www.dreamtech.ee

 MOBILE APPLIcATION // Infotainment
Earthcomber
TH E FI NALI ST THE WORK
earthcomber LLC is dedicated to producing earthcomber explodes the concept of search,
collaborative venues and experiences for individual creating a real-world, real-time personal radar for
users, networks and publishers through the use of mobile devices. using Gps, earthcomber constantly
mobile technologies to serve personal needs and looks for any match near to the user’s tastes, needs
choices. or interests. earthcomber alerts and informs the
user and provides the means to connect to the
people, places or events discovered.
Our Mobile rules entry with the Travel Channel
demonstrates a smart, rich and relevant mobile
experience. exploring Chicago, the user is alerted
to interests in range. A click for location details
brings up audio, video and/or photos, along with
text descriptions. Another click can place a call,
snap a map or get directions.
Earthcomber LLC
James Brady
jbrady@earthcomber.com
mobile.earthcomber.com
www.earthcomber.com

MOBILE APPLIcATION // Infotainment 
Intellsys
THE FINALIST THE WORK
Intellsys s.r.l. was founded in 2001. since then, Live2phone site TV is about delivering on-demand,
the company has had an active role in software location-relevant, video streaming. An innovative
development and IT consulting services. Oriented (patent pending) way of classifying video content is
towards innovation, Intellsys is addressing new and put into practice. The application makes use of a Gps
emerging markets around the world. It implements receiver to determine the viewer’s current position. It
new concepts and technologies, bringing novelty then sends positional information (together with a set
into the customer’s everyday life. of parameters) to the content delivery servers, here a
selected list of video clips is compiled and sent back to
the viewer’s phone. The system has large applicability,
extending from tourist information systems to location-
based video advertising.
Intellsys s.r.l.
Laurentiu Taropa
contact@live2phone.com
www.live2phone.com

0 MOBILE APPLIcATION // Infotainment
Konstantin Knizhnik
THE FINALIST THE WORK
Konstantin Knizhnik develops midlets as a hobby. shopper is a shopping list midlet where you mark
The website (www.javawidget.com) contains products you need to buy (supports different locales).
a collection of his free midlets built with open
source.
JavaWidget
Konstantin Knizhnik
KOnsTAnTIn KnIzHnIK Knizhnik@garret.ru
www.javawidget.com






MOBILE BUSINESS
PLAN FINALISTS
The guidelines of the Business plan competition
were “Communication and sharing,” “Internet
innovation and mobility” and “Human and green
applications.” But really there were no limitations
or restrictions for entry. The objective was
to break artificial barriers with the boundless
possibilities of mobile devices. still, the jury was
amazed to see the creativeness of the finalists.
The business plans are solid in their novelty value
and innovation, market potential, customer
adoption, revenue opportunity and investor
value. The finalists are all set to come to life
and get their share of mobile limelight with the
introduction of their groundbreaking business
plans. They are ready to stagger the mobile world
and bring it to its knees.

 MOBILE BUSINESS PLAN
Anina
THE FINALIST THE WORK
Anina is a model with a passion for technology, a AnInA Dress up brings reality into the virtual
nokia Champion and the founder of the 360Fashion environment with a real model, real designers and
network. Anina.net is a brand dedicated to real fashion. By bringing fashion and technology
educating and encouraging women to participate together, anina.net will promote designer talent on
in technology. Anina actively speaks at large a global level from the palm of customers’ hands.
universities, conferences and venues worldwide AnInA Dress up opens a new market channel for
to translate complex technology concepts into designers to reach future clients by creating brand
practical applications for non-technical people awareness through the mobile phone. It is a channel
to understand. 360Fashion is a network of high- for consumers to discover local brands and designers
level fashion professionals using the latest web ahead of the curve.
2.0 and mobile technology to create online media.
360Fashion is bringing real-time mobile reporting to
the fashion industry. AnInA Dress up is a platform
for women to communicate, network and share
their insights on fashion and the world from the
feminine perspective through the mobile device.
Anina.net / 360FASHION NETWORK
Anina Net
anina@360fashion.net
www.anina.net / www.360fashion.net

MOBILE BUSINESS PLAN 
BuzzD
THE FINALIST THE WORK
BuzzD is a new York-based company that offers BuzzD is the premier mobile, local search service
brands the ability to connect with consumers providing real-time information on bars, clubs and
not only based on where they are right now, but restaurants on the mobile device. “Your city, in
what they have been doing recently as well. In real-time,” BuzzD allows consumers to know what’s
addition, BuzzD pioneers the latest innovation in happening at any venue right now, rate events and
mobile advertising. That does not mean just tiny connect with friends and people in the area.
little banner ads. BuzzD is also experimenting with
interstitials and allowing consumers to tag their
profile with specific brand identities. For these
reasons, mobile social networking portrays the
holy grail in targeting consumers for brands and
marketers.
BuzzD
http://buzzd.com/m

 MOBILE BUSINESS PLAN
Foxley consulting
THE FINALIST THE WORK
Foxley Consulting has international operations and Heeb-o is a free-of-charge social messaging
focuses on business consulting. It represents several solution for the tween/young adult market. It
Iprs as well as other innovations, for example enables avatar-based branded mobile messaging
“Transmission of messages containing image by combining viral communications with branded
information,” ”Animated figure for mobile phone advertising and making it totally “kwel” for
or equivalent” and the rolling story©. Additionally, teenagers to send personalized visual messages
Foxley develops ICT solutions and creates content to their friends’ mobile phones. It also provides
for multimedia, and it represents innovative major brands with a monetized vehicle to reach the
eLearning concepts. toughest market.
Foxley Consulting Ltd
Viljami Kettunen
foxley.consulting@gmail.com

MOBILE BUSINESS PLAN 
MedApps
THE FINALIST THE WORK
MedApps connects with healthcare providers The MedApps™ (Healthcare Anywhere™) Mobile
via multiple methods of wireless and cellular Wireless Health Monitoring system allows individuals
technology and has aligned with many large Fortune the mobility and freedom to transmit their personal
100/500 companies to create a mobile wireless healthcare readings via wireless near real-time
healthcare ecosystem. MedApps is a member of monitoring to a healthcare provider and/or personal
Continua (www.continuaalliance.org). Continua is a Health record repository (pHr) (i.e., Microsoft
group of 130+ Fortune 100/500 companies, founded HealthVault, etc.). The MedApps Mobile Wireless
by Intel, that is setting standards for Wireless Health Monitoring system is designed to promote
remote patient Monitoring for the future. MedApps an active, healthy lifestyle in individuals who have
is the proud recipient of the 2008 Frost & sullivan one or more chronic diseases (Diabetes, Asthma,
north American Technology Innovation Award in the Congestive Heart Failure). Current competitive
field of Wireless point of Care. monitoring systems are connected via a telephone
line to a patient’s home and are restrictive, whereas
the MedApps system is wireless.
MedApps, Inc.
Kent Dicks
Kent.dicks@medapps.net
www.medapps.net

 MOBILE BUSINESS PLAN
Mobicious
THE FINALIST THE WORK
Mobicious Inc. offers mobile directory and social snapMyLife is a consumer site enabling instant
media products. Mobicious includes mobicious.com, sharing of photos with your mobile phone. Within
a comprehensive u.s. mobile content directory seconds of taking a photo, it is published for friends,
with over 400,000 listings, and snapMyLife.com, family and the world to see. You can view friends’
a mobile site enabling instant sharing and viewing most recent photos, comments and activities. With
of photos worldwide on mobile phones. Mobicious community features, real-time notifications and
was founded in early 2007 and is backed by leading broadcast of new photos, it’s a fun way to interact
venture companies north Bridge Venture partners with friends or users from around the world, right
and Carmel Ventures. Mobicious is located in from your mobile phone at anytime. With a focus
needham, MA. on media rather than chat and dating, snapMyLife
presents an attractive mobile social platform for
consumers, brands and operators.
Mobicious Inc
George Grey
george@mobicious.com
http://snapmylife.com, http://mobicious.com

MOBILE BUSINESS PLAN 
m-Via
THE FINALIST THE WORK
M-Via is the industry leader in Mobile Transactions The Mobile Transaction network (www.MTxn.net)
enablement, helping financial service providers, by m-Via is the interoperable clearinghouse needed
mobile operators or any company or organization to accelerate the growth of mobile commerce
bring Mobile Transactions to their customers with transactions. The Mobile Transaction network
turn-key products and solutions. M-Via’s vision is to provides four missing functions required for mobile
enable every person, wherever and whenever they transactions to grow: routing, Clearing, Branding,
are, to be able to send and receive money with any and Access to third-party value-added services.
other person on the planet. As consumers rush to Partners include banks, processors, card managers,
take advantage of Mobile Transaction capabilities, MVnOs, merchants, application developers,
m-Via is ideally positioned to help its partners meet advertisers and financial service providers.
their needs.
The network provides access to valuable services
such as mobile remittances, digital coupons,
promotions, loyalty point programs, pay day loans,
bill presentment and payment, prepaid airtime
top-up and much more, all delivered through your
existing mobile phone.
m-Via
Chris Sorensen
Chris@m-Via.com
www.m-via.com

0 MOBILE BUSINESS PLAN
Variable Optics
THE FINALIST THE WORK
Variable Optics strives to provide its partners The Variable Optic Lens for mobile phones makes use
with a revolutionary lens technology that enables of the Liquid Lens Technology to achieve focusing and
miniature image capturing systems to be able optical zoom capability. The idea of having better
to capture high-quality pictures. Leveraging its optical zoom is to enhance the user’s experience
proprietary liquid lens technology, Variable Optics in photo taking. Most of the mobile phones in the
will work closely with its partners in designing world have image-capturing capabilities, however,
a lens module to integrate seamlessly with its the quality of the image captured (especially images
products. This allows mobile users to be empowered taken from far), is a turn-off. The Variable Optics
with a highly compact optical zoom camera, Lens for mobile phones aims to solve this problem,
resulting in better quality digital photographs and aiding the development in applications that require
an improved photo-taking experience. high-quality pictures and helping many in keeping
their memorable moments beautiful.
Variable Optics
Joseph Zhou
zhou0001@ntu.edu.sg

MOBILE BUSINESS PLAN 
Vidrunner
THE FINALIST THE WORK
Vidrunner holds a broad-based u.s. patent for live Vidrunner lets mobile smartphone users stream live
mobile p2p video streaming. Vidrunner will be video simultaneously to multiple mobile devices
launched in 2008 across several geographic regions and pCs. similar to skype, Vidrunner is scalable to
through a range of marketing initiatives. Vidrunner a huge user-base. Vidrunner works on any network
is initially targeting its offering as a mobile social with any carrier. users can begin enjoying the
networking application aimed at the youth market. service with just a quick download. With Vidrunner,
unlike server-based approaches that are burdened users can spot which buddies are online, interact
with bandwidth costs, Vidrunner’s p2p-based with them, see who is viewing their live video
architecture incorporates enabling technology that and, through its Gps capability, know exactly
reduces transmission costs to practically zero. where their buddies are located – all in real-time.
Vidrunner’s underlying video-streaming technology Vidrunner’s features extend capturing, sharing
can be used in many types of mobile applications and communicating live video and user-generated
for a broad range of vertical business markets. content via mobile social networking.
Vidrunner
Rick Morrow
rick@vidrunner.com
www.vidrunner.com

 MOBILE BUSINESS PLAN
Wishfi
THE FINALIST THE WORK
Wishfi is a pioneer of intelligently targeted Wishfi delivers undeniable advertisements to
advertisement solutions. Wishfi Inc. was established consumers’ browsers. Advertisements are shown
in April 2007 preceded by eight months of active continuously when a consumer browses the
development and planning. Wishfi’s headquarters web through a connection device that has the
are in California. Its engineering team is in China Wishfi client embedded. The client can operate
and active customer prospects are being negotiated on a mobile device, a router or an enterprise
in europe, China, Taiwan and Honkong. Wishfi Inc. scale server. With Wishfi’s solution access point,
is funded by its founders. Wishfi has a team of four providers and mobile device manufacturers can gain
working in Finland, a team of three working in “ownership of customer interface.” For advertisers,
Beijing and a team of two in California. Wishfi provides an ad platform that is time, place
and user demographic sensitive. A user behavior
sensitive version will be ready Q2 2008.
Wishfi
Ollipekka Kotkajuuri
ollipekka.kotkajuuri@wishfi.com
www.wishfi.com

MOBILE BUSINESS PLAN 
Zygo
THE FINALIST THE WORK
zygo, based in London, was set up by a team of ex- zygohub™ is a patented service that provides groups
Orange senior managers who have complementary or communities with their own dedicated telephone
experience in the mobile, media, marketing and number through which any member can contact the
technology worlds. whole group instantly.
This, combined with a shared passion for creating using a standard telephone number, the zygoHub™
simple, useful and elegant services, has fuelled service allows anyone in that group, regardless of
zygo’s ambition of helping groups stay connected their affinity with technology or network carrier, to
wherever they are. join in group conversations as simply and seamlessly
as communicating one-to-one.
The founders have spent over three years researching,
building, testing and trialling their launch service.
In november 2007, zygo closed a second round of
funding from a consortium of angel investors.
zygo’s ad-supported mobile social networking
service has so far been short-listed for two uK
mobile marketing awards in 2008.
Zygo
Jeremy Krantz
Jeremy@zygocommunications.com
www.zygocommunications.com
www.zygohubs.com




TEcHNOLOGY
INNOVATION FINALISTS
The Technology Innovation competition focused on
great external innovations, technologies,
patents and ideas that have not been exploited
to their fullest potential, yet. The purpose of
the competition has been to further drive the
aspects of miniaturization, enhanced performance
and green technologies in the area of consumer
devices. There are 12 hard-nosed finalists left
battling for the longed-for title. These magnificent
finalists have presented whole new technology
innovations that help to evolve mobile multimedia
experience, enhance device capabilities and
performance, facilitate the usability of mobile
devices and provide new design possibilities.

 TEcHNOLOGY INNOVATION
A2JSOFT
THE FINALIST THE WORK
A2JsOFT isn’t a company; it’s a concept created by niiMe is a package of projects developed in python
Asier Arranz (A2J) to make new projects (like niiMe) that exploits the accelerometer present in some
in a lot of areas. There will be more projects soon. high-end mobile phones.
With NiiMe you can move the mouse, drive a car
using the phone as a steering wheel, play drums in
the air, play Mario Bros and more games with the
phone in the trouser pocket, and soon much more.
There are a lot of funny and useful projects under
development. Watch them at www.niiMe.com.
A2JSOFT
Asier Arranz
asierarranz@gmail.com
www.NiiMe.com

TEcHNOLOGY INNOVATION 
Genusion
THE FINALIST THE WORK
Genusion was founded in november 2002 in B4-Flash is a p-channel nOr-type flash memory
Japan by Moriyoshi nakashima, who had worked utilizing the novel program mechanism of B4-He
for Mitsubishi electric Corporation as a flash Bu injection. B4-Flash achieves three outstanding
manager. Other flash and memory senior experts features: 1) excellent reliability superior to current
have joined Genusion from semiconductor flash memories, 2) high-speed programmability of
companies. 100MB/sec that is 10 to 100 times faster than current
nAnD and nOr, and 3) excellent scalability, which
Genusion has been aiming to be a fabless memory
makes B4-Flash cell size and cost half of conventional
maker developing novel flash technology, B4-
nOr. B4-Flash can also contribute to “Green
Flash, and utilizing the flexible MCp solution with
production” thanks to its faster programmability.
its proprietary Ips. B4-Flash is innovative nOr
flash technology offering excellent programming Genusion proprietary B4-Flash could be the most
performance and reliability with lower costs. promising flash memory for next Generation code
storage that would survive 3Xnm node and below.
Genusion will start B4-Flash business in 2009 to
offer the most suotable code storage solution for
mobile applications.
Genusion, Inc.
Natsuo Ajika
ajika.natsuo@genusion.co.jp
www.genusion.co.jp

 TEcHNOLOGY INNOVATION
Kannuu
THE FINALIST THE WORK
Kannuu, a privately funded company, unveiled Kannuu is a lookup application powered by a
its patented technology at DeMOfall 2007. The patented partial Word Completion technology.
leader in lookup innovation, Kannuu distributes Indexing any database, the application presents
its application globally through strategic the four most likely choices. Kannuu enables and
licensing partnerships with original equipment enhances the uptake of services in the mobile
manufacturers, software platforms, online content environment and offers a lookup functionality not
providers and e-commerce solutions. Kannuu’s available through any search engine or browser.
patented partial Word Completion™ technology
is the world’s fastest and most accurate lookup
application and has set the new standard in defining
how content is found and accessed in the mobile
environment. Headquartered in Dallas, with sales
and marketing offices in san Francisco, the Kannuu
team is comprised of individuals dedicated to
providing innovation through the power of finding,
not searching.
kannuu, Inc.
Sarah Duckett, VP Communications
sarah.duckett@kannuu.com
www.kannuu.com

TEcHNOLOGY INNOVATION 
Kareline
THE FINALIST THE WORK
Kareline Oy Ltd. is an innovative company that Kareline® natural composites combines the excellent
has been concentrating on the manufacturing of properties of natural fibers and thermoplastics
environmentally friendly bio-composites since 2005. in a new and innovative way. These materials
The unique production technology of the Kareline® offer a whole new possibility to manufacture
natural composites is mainly developed at Kareline. environmentally friendly injection molding products
At present, Kareline has the widest range of bio- that comply with all environmental requirements.
composites available in the market. These materials
The Kareline natural composites boast a whole
are based on pp, pe, ABs, ps, pOM and pLA plastics.
number of valuable properties. some of the
properties offered are such that can’t be reached
with any other material.
High-quality plastics have been chosen to meet
the highest standards of each application. The
reinforcing fibers used are wood-based cellulose
fibers manufactured in the most ecologically
advanced mills in the world. Wood raw material
used in the process is environmentally certified.
Kareline Oy Ltd
Harri Välimäki
harri.valimaki@kareline.fi
www.kareline.com

0 TEcHNOLOGY INNOVATION
LenSense
THE FINALIST THE WORK
Lensense is a start-up venture located at the heart zoomsense 1.0 is a compact, voltage-controlled
of Optics Valley in Tucson, Arizona. The company’s optical zoom lens module with no moving parts.
mission is to design and build the most advanced It provides multiple focal lengths based on small
lenses for mobile phones that improve image quality amounts of voltage applied to an electro-optic
and enhance the customer’s experience with point- medium incorporated in the lens. This ground-
n-shoot photography. Its vision is to supply a lens breaking technology was invented at the world-
for one in every four camera phones worldwide by renowned university of Arizona’s College of Optical
2013 through r&D prototyping and partnerships with sciences and successfully demonstrated for vision-
cell phone manufacturers such as nokia. Lensense care applications. This product improves the picture
is operated by a strong team of managers and quality and resolution of camera phones with
advisors with diverse backgrounds in engineering low operating voltage (longer battery life), fast
and business. response time and robustness at a competitive cost.
In addition, it can open up new aftermarket sales
for a wide variety of potential new applications.
LenSense
Pouria Valley
pouria@u.arizona.edu
www.LenSense.com

TEcHNOLOGY INNOVATION 
Military University of Technology (MUT)
THE FINALIST THE WORK
The Military university of Technology (MuT), Hidden Transmission Authorization enables personal
Warsaw, poland was founded in 1951. Its primary Identification number (pIn) transmitting, in binary
mission was to develop undergraduate studies signature form assigned to a dedicated subscriber,
preparing officers for technical services in the polish over telecommunications links. The pIn is mapped
Armed Forces. Due to the increased number of by a watermark signal, and a watermark signal is
academic staff, and development of graduate and transmitted together with the host’s speech signal.
postgraduate studies and scientific research, MuT The watermark is completely and perceptually
has gradually transformed into a military-civilian transparent to the Human Auditory system
technical university. nowadays, MuT is the largest (inaudible for HAs) in the presence of a host signal.
military university and the leading research center Watermark technology is used in this handset. On
in military technology in poland. scientific work is the receiver side, the watermark is decoded, and
focused on command automatic systems, radars, the received binary signature (pIn) is compared in
microwave technology, laser technology, infrared the handset’s database. With conformity between
detectors, liquid crystals, military communications the received pIn signal and the original, the
equipment, electronic warfare devices, high and subscriber is authorized during the connection
industrial explosives nBC weapons protections, (call).
special materials and military logistics.
Military University of Technology
Zbigniew Piotrowski
Zbigniew.Piotrowski@wel.wat.edu.pl
www.wat.edu.pl

 TEcHNOLOGY INNOVATION
Popcatcher
THE FINALIST THE WORK
popCatcher is staffed by a world-class team The ripper has the popCatcher technology and is
of industry experts and technology and is designed to save the songs to a Nokia mobile phone
headquartered in stockholm, sweden. The or other types of Mp3-players. Together with the
popCatcher technology records songs from the nokia Music store, it creates a new and unique way
radio without talk or commercials. popCatcher is of obtaining and discovering new music.
currently distributed throughout europe and Asia
through exclusive partnerships with several brand-
name electronic manufacturers.
PopCatcher
Maria Sporre
Maria.sporre@popcatcher.com
www.popcatcher.com

TEcHNOLOGY INNOVATION 
Quantum Matrix Holdings
THE FINALIST THE WORK
Quantum Matrix Holdings L.L.C. was formed Quantum Matrix is a flexible, highly visual interface
in november 2003. The Company holds the that enables 3-dimensional display of all media
intellectual property rights to the Quantum Matrix and file types in handheld devices, laptops and
product invented by Doctor Dennis B. Jones. It workstations.
is also processing the patent application, has
employing its messaging system and drag-and-drop,
funded development to date and is offering to
content and all file types can be mapped to it. Any
commercially license the Quantum Matrix software.
point in the Matrix can become another Matrix,
In 2004 Quantum Matrix Holdings retained the
and so on, enabling data drilling and associative
services of Tom Major as a licensing consultant.
relationships between file types.
ActiveX/DLL installation and registration of applets
allow it to run program types (e.g., CAD, video
players, etc.) without the source program resident
on the device.
Quantum Matrix Holdings, L.L.C.
Tom Major
tmajor@taeus.com

 TEcHNOLOGY INNOVATION
SoundOfMotion Technologies
THE FINALIST THE WORK
soundOfMotion Technologies Inc. is an innovative The soundOfMotion™ mobile bicycle computer
mobile technology startup from Vancouver, Canada. transforms your mobile phone into a cycling
soundOfMotion created the first Mobile Cycling computer with a Bluetooth® wireless sensor. The
Computer application with a unique Bluetooth sensor. sensor attaches to the bicycle’s wheel and transmits
since its launch in April 2007, the bicycle computer precise motion data to a phone. The soundOfMotion
was featured in “Top 10 Bike tech Gadgets” by pC application instantly calculates and displays spot
Magazine, Java.com, local and international media speed, acceleration, time and distance. All travel
such as pro-cycling magazine and Vancouver sun. data is stored on a phone. The innovative Bluetooth
wireless sensor is so sensitive that it detects as
With over two billion mobile devices in operation
little as one degree of wheel rotation. VeloTones™,
and one billion bicycles, our technology appeals
like ringtones, are used for audible speed and
to many cyclists, transforming their phones from
acceleration monitoring as well as a warning for
a dead weight into an advanced cycling computer
pedestrians or an approaching bicycle.
with VeloTones™.
SoundOfMotion Technologies Inc.
Vladimir Savchenko
vladisa@soundofmotion.com
SoundOfMotion.com

TEcHNOLOGY INNOVATION 
Swap Profile
THE FINALIST THE WORK
pankaj nathani is a developer of mobile applications swap profile is a location-based application. It’s
in python for s60. nathani’s keen interest is to designed on the concept to design location-based
create innovative ideas for mobile application applications for non-Gps mobile devices. However, it
development. can work fine on Gps devices as well. Basically, it’s a
location-based profile swapper.
Pankaj Nathani
croozeus@yahoo.com
sWAp prOFILe

 TEcHNOLOGY INNOVATION
Temobi
THE FINALIST THE WORK
Temobi (shenzhen Temobi science & Technology The Temobi intelligent video codec (TIVC) is a
Development Co., Ltd.), is a next-generation real-time video codec used in the wireless, error-
mobile Internet company that owns a number of prone network, working at a very low bit-rate
global leading patents concerning mobile streaming. (20kbps to 256kbps). TIVC is developed by Temobi,
Temobi has a strong core technology and operating which is a key technology targeting Gprs, eDGe,
team. Temobi has already established strategic and 3G multimedia applications (such as cell phone
and cooperative partnerships with CMCC, sArFT television), and provides excellent video quality. TIVC
and phoenix TV to provide mobile TV, mobile covers all fundamental research achievements
video, multimedia magazine, mobile stock, mobile of Temobi in the video compression field.
education and other services.
ShenZhen Temobi Science &
Technology Development Co., Ltd
Hongqi Dong
donghq@temobi.com
www.temobi.com

TEcHNOLOGY INNOVATION 
Tiki’labs
THE FINALIST THE WORK
Tiki’labs mission is about improving the mobile user Tiki® 6 keys is a highly flexible, input, navigation
interface and experience via the “reduced keys and patent-pending solution. It can be used with
number” keyboard concept. one thumb, one stylus, two thumbs or three to
five fingers, depending on context and posture.
Tiki’labs has created the Tiki® 6 keys process,
which is very flexible, particularly on touch screens, The keys displayed on the screen serve as an
where it allows easy, comfortable and powerful interactive guide, allowing users to master it
one-hand input, command and navigation. in minutes.
Tiki can be glided or tapped, a uniquely suitable
solution for touch screen single-hand use. Tiki can
also be a successive/simultaneous bluetooth
accessory, providing a discreet 40+ wpm. Tiki’s
reduced keyboard increases the screen space
available for content up to 95 per cent when
displayed as a transparent grid.
Tiki’labs sas
Laurent Guyot-Sionnest
lgs@tikilabs.com
http://tikilabs.com




www.mobilerules.org

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