MobiMark Overview
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General Overview of Text Message Marketing

General Overview of Text Message Marketing

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    MobiMark Overview MobiMark Overview Presentation Transcript

    • The Most Effective Way To Connect with Your Customers
      • Advertisers worldwide will spend
      • $2.4 billion on mobile
      • advertising in 2009
      • Today, more than 92.5 million
      • consumers actively text message in
      • the United States
      • SMS, also known as text messaging,
      • is built into over 95 percent of all
      • mobile phones in the market place
      • today
      • In the month of August '07, almost 40 million US consumers recall receiving SMS ads.
      • Of this group, 4.3 million , or 12 percent, responded to an SMS ad
      • Certainly the level of interaction is impressive compared to almost any advertising vehicle available today.
      • Like the internet before it, the mobile phone has the potential to be an unprecedented platform for marketing
      • Short Code SMS Marketing creates an immediate call to action, unlike most traditional forms of advertising
      • It allows businesses to direct their message to their target audience!
      • Where to advertise and grow your opt-ins?
        • In the store (table tents, window stickers, etc.)
        • Flyers
        • Anywhere your website & phone number is listed
      • How?
        • Advertise: “Text YOURKEYWORD to 411247 to receive freebies and special offers to your phone”
      • Your keyword will be specific to your location.
    • “ Customers Add themselves to your player Database”
    •  
    • Go Green With MobiMark The mobile phone is the perfect roadmap to the consumer's pocket, without being a burden on the environment. Profitability and environmental responsibility at the same time…What a concept!
      • Reduce Landfills
      • Save Trees
      • Be environmentally responsible
    • As people text YOURKEYWORD to 411247 they receive the content you want them to receive. This is all done, through your password protected web-based platform, provided by MobiMark. The Auto Response Message: “ You have joined YOUR KEYWORD text alerts. Look for news and info via text. 555.555.5555. Located at 123 Main.”
      • Once you have built your “opt-in” database by having your customers text YOURKEYWORD to 411247, you can re-connect using the web-based password protected platform!
      • You can choose the content to be sent to your database:
      • General Restaurant Info
      • Family Night Updates
      • Happy Hour Specials
      • Special Promotions
      • Discounts
      • Anything You Want!
      • The key is that your store info will be in your customers pocket
    • Examples of a possible re-connection message*: “ ABC Restaurant text alert: Bring this text in today (Jan. 23) and receive a buy one get one free entrée. Show text to redeem.” *160 character maximum
    • “ You can send a message To your entire text database in seconds…it is so easy. And the return on the investment is amazing!” Scott Anderson Restaurant Owner
    • Greg Harjo a restaurant Operator in Chandler, Arizona (Crossroads location) implemented MobiMark’s Text Message Platform in September 2008. In just 4 weeks the store has had over 500 people “opt-in” to their text message campaign. Greg sent out a re-connection text blast on 10-15-08 and had over 60 people come in to his restaurant. His text blast read: “ Chick-fil-A Crossroads: Bring this text in for a free chicken sandwich between 3-5 today only. Show text to redeem” ** The show rate was 12% of those that received the blast text message and sales were up 72% during that same time of 3:00 to 5:00pm. A great success!!! **Your re-connection message is content you choose. (example: store info, family night info, new menu item, discounts, etc.)
    • Tyler Carter a restaurant Operator at the Glenbrook Square Mall in Fort Wayne, Indiana implemented MobiMark in early November 2008. In just his 1 st week using MobiMark, he had over 100 mall employees join his text alerts and that number is growing each day. Tyler sent out a text blast to his keyword that is specific to mall employees on a Wednesday afternoon with the following message: “ Need a snack to get you through hump day? Bring this text down anytime between 2pm and 3pm TODAY and receive a FREE milkshake with a purchase of a LARGE FRY!” Of the 100 people that receive that text message, over 25 responded and visited his restaurant to take advantage of the special! A 25% response rate! Tyler is excited that he has hundreds of people (mall employees) to market to so specifically using MobiMark!
      • Stay in Contact with Your valued customers & provide information to new customers about your store
      • Build Databases for Special Events and Promotions
      • Include Your Text Message Short Code in all of your Advertising
      • Fill Your Tables when times are slow
      • Create community and loyalty for your brand and restaurant
      ABC Company Txt Promo: Bring this message in this Thursday from 12 to 5 for a FREE drink with the purchase of a sandwich, Chandler location.
    • This data makes it clear that consumers will be driven by promotions in the physical world to use the mobile device as a response mechanism. This points to a cost-effective way for marketers to integrate mobile into their marketing mix. No organization or brand can afford to be left behind in the rapidly evolving mobile marketplace, so the most important thing for brands to take away from this report is to start today and begin to realize the potential of this powerful new medium. Text Message Marketing Works!
    •