Portals Voip Wars 1207398914252677 9

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All About VoIP Portal War going on in Market. This is not created by me. I found it on internet. It's not my copyright.

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Portals Voip Wars 1207398914252677 9

  1. 1. Portal’s VoIP Wars Massive Client application Development
  2. 2. VoIM Agenda <ul><li>What is VoIM </li></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>VoIM Today </li></ul></ul><ul><ul><li>Effect on Telecom Market </li></ul></ul><ul><li>VoIM Design </li></ul><ul><ul><li>Voice processing </li></ul></ul><ul><ul><li>Signaling – SIP, Jabber </li></ul></ul><ul><li>Future Trends </li></ul><ul><ul><li>Avatars </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Business services </li></ul></ul>
  3. 3. What is VoIM Portal VoIP Wars
  4. 4. VoIM starts with IM <ul><li>Single Client IM </li></ul><ul><ul><li>IRC, ICQ </li></ul></ul><ul><ul><li>AOL AIM </li></ul></ul><ul><ul><li>MSN Messenger </li></ul></ul><ul><ul><li>Yahoo! Messenger </li></ul></ul><ul><ul><li>Jabber </li></ul></ul><ul><li>Multi Client IM </li></ul><ul><ul><li>Trillian </li></ul></ul><ul><ul><li>Gaim </li></ul></ul><ul><ul><li>Meebo </li></ul></ul>
  5. 5. VoIP Clients today Yack!
  6. 6. VoIM Leaders <ul><li>Skype (eBay ( </li></ul><ul><li>Google (Talk) </li></ul><ul><li>MSN (Messenger, Communicator) </li></ul><ul><li>AOL </li></ul><ul><li>Yahoo! </li></ul>
  7. 7. What are they doing? <ul><li>Offering PC based VoIP services </li></ul><ul><ul><li>Free between network members </li></ul></ul><ul><ul><li>Some: low cost PC-to-PSTN/Mobile </li></ul></ul><ul><li>Common voice processing module </li></ul><ul><li>Starting to offer non PC based VoIP </li></ul><ul><ul><li>Skype WiFi-Phones </li></ul></ul><ul><ul><li>Skype Dual-mode mobile phones </li></ul></ul>
  8. 8. eBay/Skype <ul><li>Most innovative – Chasm Crosser </li></ul><ul><li>Proprietary signaling and voice codecs </li></ul><ul><li>Most business oriented. Great Synergy with: </li></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><ul><li>Multicast conferences added on Skype 2.5 </li></ul></ul></ul><ul><ul><ul><li>Free calls between client and seller on eBay </li></ul></ul></ul><ul><ul><li>PayPal </li></ul></ul><ul><ul><ul><li>Payment, Pre-paid service </li></ul></ul></ul><ul><li>eBay signed a deal with Google for advertisement and calls </li></ul>
  9. 9. MSN Messenger <ul><li>Very large subscriber base (2 x Skype) </li></ul><ul><li>Protocols use SIP + Proprietary protocols </li></ul><ul><li>Open Source </li></ul><ul><ul><li>MSNDot - Implementation by reverse engineering of protocols </li></ul></ul><ul><ul><li>Not complete </li></ul></ul>
  10. 10. Why Portal VoIP threaten Telcos? <ul><li>Low physical/fiscal barrier for entry </li></ul><ul><ul><li>Low infrastructure cost </li></ul></ul><ul><ul><li>Global reach </li></ul></ul><ul><ul><li>Viral distribution </li></ul></ul><ul><li>Huge subscriber base 100M (Skype)-300M (MSN) </li></ul><ul><ul><li>Skype subscribers equal the numbers of subscribers in half of Europe </li></ul></ul><ul><li>Diversified ways to generate revenue </li></ul><ul><ul><li>Not limited to VoIP like telcos: </li></ul></ul><ul><ul><ul><li>Avatars </li></ul></ul></ul><ul><ul><ul><li>SMS </li></ul></ul></ul>
  11. 11. Portal VoIP & Long distance market Source: 22%
  12. 12. VoIM Structure Portal VoIP Wars
  13. 13. Technology of VoIP solutions Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient <ul><li>Most innovative VoIP services today are a mix of the technologies described below </li></ul><ul><li>Secret ingredient? </li></ul><ul><ul><li>Communication method bridging </li></ul></ul><ul><ul><li>Community/Sharing/Socializing </li></ul></ul><ul><ul><li>Quality </li></ul></ul>
  14. 14. Voice Processing <ul><li>The required voice processing modules for a VoIP applications includes: </li></ul><ul><ul><li>AEC (AES) – Acoustic Echo Concealment </li></ul></ul><ul><ul><li>Dynamic Jitter Buffer – has major effect on quality </li></ul></ul><ul><ul><li>Connection to sound card / microphone </li></ul></ul><ul><ul><li>DTMF </li></ul></ul><ul><ul><li>VAD, Mixer, AGC, NC (NS) </li></ul></ul><ul><ul><li>Voice quality monitoring </li></ul></ul><ul><ul><li>CODECs – G711, G729, G723.1, iLBC, GSM AMR (in mobile related applications) </li></ul></ul>
  15. 15. Voice codecs <ul><li>Wideband codecs (8KHz VoIP) </li></ul><ul><ul><li>GSM AMR WB – G722.1 </li></ul></ul><ul><ul><li>iSAC 10-30KB </li></ul></ul><ul><ul><li>iPCM-WB – 80KB </li></ul></ul><ul><ul><li>Siren 7 – Polycom </li></ul></ul><ul><li>UltraWideband Codecs (14KHz Voice) </li></ul><ul><ul><li>Siren 14 – Polycom </li></ul></ul><ul><li>Other open source codecs </li></ul><ul><ul><li>Speex – Part of XIPH Project </li></ul></ul>
  16. 16. Signaling - SIP <ul><li>SIP – Session Initiation Protocol </li></ul><ul><ul><li>Used to initiate and control VoIP calls </li></ul></ul><ul><ul><li>Check security and P2P extensions </li></ul></ul><ul><ul><li>Open source implementations </li></ul></ul><ul><ul><ul><li>SIPFoundry </li></ul></ul></ul>
  17. 17. Signaling - XMPP <ul><li>Approved standard by the IETF with a vibrant community extending the standard </li></ul><ul><li>XML-based protocol </li></ul><ul><li><message from=‘yossi@dsp-ip.com’ </li></ul><ul><li>to=‘a@x.com’> </li></ul><ul><li><body>XMPP is easy!</body> </li></ul><ul><li></message> </li></ul><ul><li>Numerous interoperable clients </li></ul><ul><li>Active Open Source and commercial ecosystem </li></ul><ul><li>Used by Google </li></ul>
  18. 18. XMPP+ <ul><li>Jingle </li></ul><ul><li>– Defines way for XMPP clients to exchange rich media. </li></ul><ul><li>– Audio is furthest along, but also work in progress for Video. </li></ul><ul><ul><li>app sharing, etc. </li></ul></ul><ul><ul><li>Audio already in use by Google Talk . </li></ul></ul><ul><li>– Makes it easy to work with SIP. </li></ul><ul><li>HTTP Binding </li></ul><ul><li>– XMPP over HTTP </li></ul><ul><ul><li>– embed messaging and presence into any web page </li></ul></ul><ul><ul><li>with Javascript and Ajax. </li></ul></ul><ul><li>– Possible Jingle integration for rich media in web pages? Perhaps using Flash ? </li></ul><ul><li>Personal Event PubSub (PEP) </li></ul><ul><li>– Share rich presence data like geo-location. </li></ul><ul><li>– Model to decide who to send what presence data to </li></ul><ul><li>- Connection to “Twitter”-like services </li></ul>
  19. 19. Transport <ul><li>RTP – a simple real-time transport protocol </li></ul><ul><ul><li>SRTP – Secure variant (exists in open source) </li></ul></ul><ul><ul><li>cRTP – Compressed headers version of RTP </li></ul></ul><ul><li>NAT and Firewall traversal are key components in most VoIP applications </li></ul><ul><ul><li>Several NAT traversal protocols exists: </li></ul></ul><ul><ul><ul><li>STUN – scalable partial solution </li></ul></ul></ul><ul><ul><ul><li>TURN – less scalable complete solution </li></ul></ul></ul><ul><ul><ul><li>ICE – uses STUN or Turn </li></ul></ul></ul><ul><ul><li>Several techniques for Firewall traversal </li></ul></ul><ul><ul><ul><li>Usage of TCP/IP lowers voice quality </li></ul></ul></ul>
  20. 20. “ Secret Ingredient” <ul><li>VoIP Quality – Skype example </li></ul><ul><ul><li>Today “Skype better quality” is not an advantage but a standard for VoIP applications </li></ul></ul><ul><ul><li>VoIP over WLAN </li></ul></ul><ul><ul><li>First Applications of VoIP over cellular, FMC </li></ul></ul><ul><li>Video - PC </li></ul><ul><ul><li>Skype as a pioneer again : VP7 video codec, not that important </li></ul></ul><ul><ul><li>NGN video IM - ooVoo </li></ul></ul><ul><li>Avatars </li></ul><ul><ul><li>Connection to CyWorld , SecondLife , social communities </li></ul></ul><ul><ul><li>Look at COMBots !! </li></ul></ul>
  21. 21. Skype <ul><li>Two basic API parts: </li></ul><ul><ul><li>Skype phone API – connection of devices such as USB Phones </li></ul></ul><ul><ul><li>Skype access API – Provide external applications with an API to control Skype: </li></ul></ul><ul><ul><ul><li>Create call </li></ul></ul></ul><ul><ul><ul><li>Terminate call </li></ul></ul></ul><ul><li>API </li></ul><ul><ul><li>C++ </li></ul></ul><ul><ul><li>Skype4COM - COM API </li></ul></ul><ul><ul><ul><li>VB </li></ul></ul></ul><ul><ul><ul><li>Delphi </li></ul></ul></ul>
  22. 22. Google - LibJingle <ul><li>Signaling </li></ul><ul><ul><li>Call Initiation </li></ul></ul><ul><ul><li>Call Termination </li></ul></ul><ul><ul><li>Instant Message </li></ul></ul><ul><li>Presence </li></ul><ul><ul><li>On-line </li></ul></ul><ul><ul><li>Away </li></ul></ul><ul><li>Basic Audio coding (PCM) </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Large user base / community </li></ul></ul><ul><ul><li>No need for “registration” </li></ul></ul><ul><ul><li>Connection to other application </li></ul></ul><ul><ul><li>Open Interfaces (JABBER) </li></ul></ul>
  23. 23. The Software Architecture of VoiceEngine Lite
  24. 24. Service Creation in 2 slides Portal VoIP Wars
  25. 25. Community oriented VoIP <ul><li>Create a Community </li></ul><ul><ul><li>Socialization </li></ul></ul><ul><ul><li>Information sharing </li></ul></ul><ul><li>Community Bonding/Gluing </li></ul><ul><ul><li>Socialization and search tools </li></ul></ul><ul><ul><li>Stronger relations and interactions between community members </li></ul></ul><ul><li>Bridging Communities </li></ul><ul><ul><li>Creating mutual interest spaces </li></ul></ul><ul><ul><li>Bridging technological Gap </li></ul></ul>Social VoIP Create Communities
  26. 26. Community Strategy Bridging Bonding Community <ul><li>Free Services </li></ul><ul><li>Goals </li></ul><ul><ul><li>Group creation </li></ul></ul><ul><ul><li>Group Scaling </li></ul></ul><ul><li>Identity </li></ul><ul><li>Connection </li></ul><ul><li>Basic communication </li></ul><ul><li>Presence </li></ul><ul><li>Premium Services </li></ul><ul><li>Goal </li></ul><ul><ul><li>Revenues </li></ul></ul><ul><li>Group border crossing communication </li></ul><ul><li>Presence – Mood </li></ul><ul><li>Personalization </li></ul><ul><li>Cross Group services </li></ul><ul><li>Cross technology services </li></ul><ul><ul><li>VoIP<->PSTN </li></ul></ul><ul><ul><li>VoIP over Mobile </li></ul></ul><ul><ul><li>Free WLAN </li></ul></ul>Technology oriented premium bridging services Community free services
  27. 27. Premium Services <ul><li>VoIP-to-PSTN (X-Out) </li></ul><ul><li>PSTN-to-VoIP (X-In) </li></ul><ul><li>SMS </li></ul><ul><li>VoIP to Mobile </li></ul><ul><li>Personalization </li></ul><ul><li>Web buttons </li></ul><ul><li>Business service </li></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>One Bill … </li></ul></ul>
  28. 28. Future Trends Portal VoIP Wars
  29. 29. Portal VoIP Future Trends <ul><li>Transport and Quality problems are solved </li></ul><ul><li>Next: </li></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Socialization </li></ul></ul><ul><ul><li>Business service </li></ul></ul><ul><ul><li>Mashability </li></ul></ul>Personalization & Avatars Socialization Business Video Mobile <ul><li>Flash VoIP </li></ul><ul><li>Improved GUI </li></ul><ul><li>Video </li></ul>
  30. 30. Personalization – Skype Avatars <ul><li>Offers Klonies with Comverse </li></ul>WeeMee Avatars Content Billing by QPass (Bought by Amdocs 250M$) Look at COMBOTS for NGN VoIP Avatars
  31. 31. VoIP to Mobile - calls <ul><li>Usually free calls between subscribers PC </li></ul><ul><li>Lower than standard prices for calling mobile. Examples: </li></ul><ul><ul><li>EQO - Widget for MySpace for Mobile </li></ul></ul><ul><ul><li>Fring </li></ul></ul><ul><ul><li>iSkoot – Deal with Skype Mobile </li></ul></ul><ul><ul><li>Jajah Mobile </li></ul></ul>
  32. 32. VoIP to Mobile - 2 <ul><li>Beside phone calls, VoIP portal clients and 3 rd party applications enables sending: </li></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>MMS </li></ul></ul><ul><ul><li>Personalized image and video greetings </li></ul></ul><ul><ul><ul><li>YoMeGo </li></ul></ul></ul><ul><ul><ul><li>Identity solutions for mobile blogers and communities </li></ul></ul></ul>
  33. 33. Messaging Convergence <ul><li>Cerulean Studios Trillian Connects to leading IM services: </li></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li>ICQ </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><li>VoIM convergence </li></ul><ul><ul><li>Farsight </li></ul></ul>
  34. 34. Next– Video & Communities <ul><li>User content VoD (+VoIP?) </li></ul>Source: MSN SoapBox
  35. 35. Business Services <ul><li>Multiple users – One Invoice </li></ul><ul><li>Conference calls </li></ul><ul><li>1-800 call me buttons in web site </li></ul><ul><li>Connection to organizational switch – Asterisk* - example </li></ul><ul><li>Organization contact book </li></ul><ul><li>Answering machine and call recording </li></ul><ul><li>VoIP to Mobile </li></ul>
  36. 36. Extras (Social VoIP) Portal VoIP Wars
  37. 37. Social Networks overview <ul><li>Largest most profitable social network – holds ~80% market share </li></ul><ul><li>7.6% market share </li></ul><ul><li>Pioneer social network site has very small market share </li></ul><ul><li>Social site bought by Google </li></ul><ul><li>Business oriented social networking sites </li></ul>
  38. 38. “ Social Networks” are HOT !!! <ul><li>According to this comparison 1% of social network market share cost had risen over 2000% in the last year </li></ul>
  39. 39. “ Social VoIP” <ul><li>Why Social VoIP? </li></ul><ul><ul><li>High clients acquisition costs </li></ul></ul><ul><ul><ul><li>Vonage – 150-200$ according to CEO interview ( link ) </li></ul></ul></ul><ul><ul><ul><li>Offerings of “VoIP subscriber for sale” 200$ per head (link ) </li></ul></ul></ul><ul><ul><ul><li>Maybe create a startup for lowering acquisition costs? – exists ! </li></ul></ul></ul><ul><ul><li>Personalization and Socializing are two key components in creating attraction and stickiness for applications – both exists in social sites (LinkedIn for example) </li></ul></ul><ul><li>Some VoIP companies tried to develop their own social networks: </li></ul>
  40. 40. Social Networks and VoIP <ul><li>VoIP Services are appraised by the numbers of subscribers </li></ul><ul><li>Social networks has: </li></ul><ul><ul><li>Millions of subscribers </li></ul></ul><ul><ul><li>Data about the connection between </li></ul></ul><ul><ul><li>Data about the strength of the connection between subscribers </li></ul></ul><ul><li>Social networks are a natural partner to VoIP services </li></ul><ul><li>VoIP-Social network partnership is natural, it provides: </li></ul><ul><ul><li>Large user base to VoIP networks </li></ul></ul><ul><ul><li>Social interaction between subscribers exists </li></ul></ul><ul><ul><li>Contact details already stored (no need to upload Address book) </li></ul></ul><ul><li>Example: Jajah and Plaxo cooperate – May 2005 </li></ul>

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