Portal’s VoIP Wars Massive Client application Development

VoIM Agenda What is VoIM IM VoIM Today Effect on Telecom Market VoIM Design Voice processing Signaling – SIP, Jabber Future Trends Avatars Video SMS Business services

What is VoIM

IM

VoIM Today

Effect on Telecom Market

VoIM Design

Voice processing

Signaling – SIP, Jabber

Future Trends

Avatars

Video

SMS

Business services

What is VoIM Portal VoIP Wars

VoIM starts with IM Single Client IM IRC, ICQ AOL AIM MSN Messenger Yahoo! Messenger Jabber Multi Client IM Trillian Gaim Meebo

Single Client IM

IRC, ICQ

AOL AIM

MSN Messenger

Yahoo! Messenger

Jabber

Multi Client IM

Trillian

Gaim

Meebo

VoIP Clients today Yack!

VoIM Leaders Skype (eBay ( Google (Talk) MSN (Messenger, Communicator) AOL Yahoo!

Skype (eBay (

Google (Talk)

MSN (Messenger, Communicator)

AOL

Yahoo!

What are they doing? Offering PC based VoIP services Free between network members Some: low cost PC-to-PSTN/Mobile Common voice processing module Starting to offer non PC based VoIP Skype WiFi-Phones Skype Dual-mode mobile phones

Offering PC based VoIP services

Free between network members

Some: low cost PC-to-PSTN/Mobile

Common voice processing module

Starting to offer non PC based VoIP

Skype WiFi-Phones

Skype Dual-mode mobile phones

eBay/Skype Most innovative – Chasm Crosser Proprietary signaling and voice codecs Most business oriented. Great Synergy with: eBay Multicast conferences added on Skype 2.5 Free calls between client and seller on eBay PayPal Payment, Pre-paid service eBay signed a deal with Google for advertisement and calls

Most innovative – Chasm Crosser

Proprietary signaling and voice codecs

Most business oriented. Great Synergy with:

eBay

Multicast conferences added on Skype 2.5

Free calls between client and seller on eBay

PayPal

Payment, Pre-paid service

eBay signed a deal with Google for advertisement and calls

MSN Messenger Very large subscriber base (2 x Skype) Protocols use SIP + Proprietary protocols Open Source MSNDot - Implementation by reverse engineering of protocols Not complete

Very large subscriber base (2 x Skype)

Protocols use SIP + Proprietary protocols

Open Source

MSNDot - Implementation by reverse engineering of protocols

Not complete

Why Portal VoIP threaten Telcos? Low physical/fiscal barrier for entry Low infrastructure cost Global reach Viral distribution Huge subscriber base 100M (Skype)-300M (MSN) Skype subscribers equal the numbers of subscribers in half of Europe Diversified ways to generate revenue Not limited to VoIP like telcos: Avatars SMS

Low physical/fiscal barrier for entry

Low infrastructure cost

Global reach

Viral distribution

Huge subscriber base 100M (Skype)-300M (MSN)

Skype subscribers equal the numbers of subscribers in half of Europe

Diversified ways to generate revenue

Not limited to VoIP like telcos:

Avatars

SMS

Portal VoIP & Long distance market Source: 22%

VoIM Structure Portal VoIP Wars

Technology of VoIP solutions Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient Most innovative VoIP services today are a mix of the technologies described below Secret ingredient? Communication method bridging Community/Sharing/Socializing Quality

Most innovative VoIP services today are a mix of the technologies described below

Secret ingredient?

Communication method bridging

Community/Sharing/Socializing

Quality

Voice Processing The required voice processing modules for a VoIP applications includes: AEC (AES) – Acoustic Echo Concealment Dynamic Jitter Buffer – has major effect on quality Connection to sound card / microphone DTMF VAD, Mixer, AGC, NC (NS) Voice quality monitoring CODECs – G711, G729, G723.1, iLBC, GSM AMR (in mobile related applications)

The required voice processing modules for a VoIP applications includes:

AEC (AES) – Acoustic Echo Concealment

Dynamic Jitter Buffer – has major effect on quality

Connection to sound card / microphone

DTMF

VAD, Mixer, AGC, NC (NS)

Voice quality monitoring

CODECs – G711, G729, G723.1, iLBC, GSM AMR (in mobile related applications)

Voice codecs Wideband codecs (8KHz VoIP) GSM AMR WB – G722.1 iSAC 10-30KB iPCM-WB – 80KB Siren 7 – Polycom UltraWideband Codecs (14KHz Voice) Siren 14 – Polycom Other open source codecs Speex – Part of XIPH Project

Wideband codecs (8KHz VoIP)

GSM AMR WB – G722.1

iSAC 10-30KB

iPCM-WB – 80KB

Siren 7 – Polycom

UltraWideband Codecs (14KHz Voice)

Siren 14 – Polycom

Other open source codecs

Speex – Part of XIPH Project

Signaling - SIP SIP – Session Initiation Protocol Used to initiate and control VoIP calls Check security and P2P extensions Open source implementations SIPFoundry

SIP – Session Initiation Protocol

Used to initiate and control VoIP calls

Check security and P2P extensions

Open source implementations

SIPFoundry

Signaling - XMPP Approved standard by the IETF with a vibrant community extending the standard XML-based protocol <message from=‘yossi@dsp-ip.com’ to=‘a@x.com’> <body>XMPP is easy!</body> </message> Numerous interoperable clients Active Open Source and commercial ecosystem Used by Google

Approved standard by the IETF with a vibrant community extending the standard

XML-based protocol

<message from=‘yossi@dsp-ip.com’

to=‘a@x.com’>

<body>XMPP is easy!</body>

</message>

Numerous interoperable clients

Active Open Source and commercial ecosystem

Used by Google

XMPP+ Jingle – Defines way for XMPP clients to exchange rich media. – Audio is furthest along, but also work in progress for Video. app sharing, etc. Audio already in use by Google Talk . – Makes it easy to work with SIP. HTTP Binding – XMPP over HTTP – embed messaging and presence into any web page with Javascript and Ajax. – Possible Jingle integration for rich media in web pages? Perhaps using Flash ? Personal Event PubSub (PEP) – Share rich presence data like geo-location. – Model to decide who to send what presence data to - Connection to “Twitter”-like services

Jingle

– Defines way for XMPP clients to exchange rich media.

– Audio is furthest along, but also work in progress for Video.

app sharing, etc.

Audio already in use by Google Talk .

– Makes it easy to work with SIP.

HTTP Binding

– XMPP over HTTP

– embed messaging and presence into any web page

with Javascript and Ajax.

– Possible Jingle integration for rich media in web pages? Perhaps using Flash ?

Personal Event PubSub (PEP)

– Share rich presence data like geo-location.

– Model to decide who to send what presence data to

- Connection to “Twitter”-like services

Transport RTP – a simple real-time transport protocol SRTP – Secure variant (exists in open source) cRTP – Compressed headers version of RTP NAT and Firewall traversal are key components in most VoIP applications Several NAT traversal protocols exists: STUN – scalable partial solution TURN – less scalable complete solution ICE – uses STUN or Turn Several techniques for Firewall traversal Usage of TCP/IP lowers voice quality

RTP – a simple real-time transport protocol

SRTP – Secure variant (exists in open source)

cRTP – Compressed headers version of RTP

NAT and Firewall traversal are key components in most VoIP applications

Several NAT traversal protocols exists:

STUN – scalable partial solution

TURN – less scalable complete solution

ICE – uses STUN or Turn

Several techniques for Firewall traversal

Usage of TCP/IP lowers voice quality

“ Secret Ingredient” VoIP Quality – Skype example Today “Skype better quality” is not an advantage but a standard for VoIP applications VoIP over WLAN First Applications of VoIP over cellular, FMC Video - PC Skype as a pioneer again : VP7 video codec, not that important NGN video IM - ooVoo Avatars Connection to CyWorld , SecondLife , social communities Look at COMBots !!

VoIP Quality – Skype example

Today “Skype better quality” is not an advantage but a standard for VoIP applications

VoIP over WLAN

First Applications of VoIP over cellular, FMC

Video - PC

Skype as a pioneer again : VP7 video codec, not that important

NGN video IM - ooVoo

Avatars

Connection to CyWorld , SecondLife , social communities

Look at COMBots !!

Skype Two basic API parts: Skype phone API – connection of devices such as USB Phones Skype access API – Provide external applications with an API to control Skype: Create call Terminate call API C++ Skype4COM - COM API VB Delphi

Two basic API parts:

Skype phone API – connection of devices such as USB Phones

Skype access API – Provide external applications with an API to control Skype:

Create call

Terminate call

API

C++

Skype4COM - COM API

VB

Delphi

Google - LibJingle Signaling Call Initiation Call Termination Instant Message Presence On-line Away Basic Audio coding (PCM) Advantages Large user base / community No need for “registration” Connection to other application Open Interfaces (JABBER)

Signaling

Call Initiation

Call Termination

Instant Message

Presence

On-line

Away

Basic Audio coding (PCM)

Advantages

Large user base / community

No need for “registration”

Connection to other application

Open Interfaces (JABBER)

The Software Architecture of VoiceEngine Lite

Service Creation in 2 slides Portal VoIP Wars

Community oriented VoIP Create a Community Socialization Information sharing Community Bonding/Gluing Socialization and search tools Stronger relations and interactions between community members Bridging Communities Creating mutual interest spaces Bridging technological Gap Social VoIP Create Communities

Create a Community

Socialization

Information sharing

Community Bonding/Gluing

Socialization and search tools

Stronger relations and interactions between community members

Bridging Communities

Creating mutual interest spaces

Bridging technological Gap

Community Strategy Bridging Bonding Community Free Services Goals Group creation Group Scaling Identity Connection Basic communication Presence Premium Services Goal Revenues Group border crossing communication Presence – Mood Personalization Cross Group services Cross technology services VoIP<->PSTN VoIP over Mobile Free WLAN Technology oriented premium bridging services Community free services

Free Services

Goals

Group creation

Group Scaling

Identity

Connection

Basic communication

Presence

Premium Services

Goal

Revenues

Group border crossing communication

Presence – Mood

Personalization

Cross Group services

Cross technology services

VoIP<->PSTN

VoIP over Mobile

Free WLAN

Premium Services VoIP-to-PSTN (X-Out) PSTN-to-VoIP (X-In) SMS VoIP to Mobile Personalization Web buttons Business service Conferences One Bill …

VoIP-to-PSTN (X-Out)

PSTN-to-VoIP (X-In)

SMS

VoIP to Mobile

Personalization

Web buttons

Business service

Conferences

One Bill …

Future Trends Portal VoIP Wars

Portal VoIP Future Trends Transport and Quality problems are solved Next: Personalization Socialization Business service Mashability Personalization & Avatars Socialization Business Video Mobile Flash VoIP Improved GUI Video

Transport and Quality problems are solved

Next:

Personalization

Socialization

Business service

Mashability

Flash VoIP

Improved GUI

Video

Personalization – Skype Avatars Offers Klonies with Comverse WeeMee Avatars Content Billing by QPass (Bought by Amdocs 250M$) Look at COMBOTS for NGN VoIP Avatars

Offers Klonies with Comverse

VoIP to Mobile - calls Usually free calls between subscribers PC Lower than standard prices for calling mobile. Examples: EQO - Widget for MySpace for Mobile Fring iSkoot – Deal with Skype Mobile Jajah Mobile

Usually free calls between subscribers PC

Lower than standard prices for calling mobile. Examples:

EQO - Widget for MySpace for Mobile

Fring

iSkoot – Deal with Skype Mobile

Jajah Mobile

VoIP to Mobile - 2 Beside phone calls, VoIP portal clients and 3 rd party applications enables sending: SMS MMS Personalized image and video greetings YoMeGo Identity solutions for mobile blogers and communities

Beside phone calls, VoIP portal clients and 3 rd party applications enables sending:

SMS

MMS

Personalized image and video greetings

YoMeGo

Identity solutions for mobile blogers and communities

Messaging Convergence Cerulean Studios Trillian Connects to leading IM services: MSN ICQ Yahoo VoIM convergence Farsight

Cerulean Studios Trillian Connects to leading IM services:

MSN

ICQ

Yahoo

VoIM convergence

Farsight

Next– Video & Communities User content VoD (+VoIP?) Source: MSN SoapBox

User content VoD (+VoIP?)

Business Services Multiple users – One Invoice Conference calls 1-800 call me buttons in web site Connection to organizational switch – Asterisk* - example Organization contact book Answering machine and call recording VoIP to Mobile

Multiple users – One Invoice

Conference calls

1-800 call me buttons in web site

Connection to organizational switch – Asterisk* - example

Organization contact book

Answering machine and call recording

VoIP to Mobile

Extras (Social VoIP) Portal VoIP Wars

Social Networks overview Largest most profitable social network – holds ~80% market share 7.6% market share Pioneer social network site has very small market share Social site bought by Google Business oriented social networking sites

Largest most profitable social network – holds ~80% market share

7.6% market share

Pioneer social network site has very small market share

Social site bought by Google

Business oriented social networking sites

“ Social Networks” are HOT !!! According to this comparison 1% of social network market share cost had risen over 2000% in the last year

According to this comparison 1% of social network market share cost had risen over 2000% in the last year

“ Social VoIP” Why Social VoIP? High clients acquisition costs Vonage – 150-200$ according to CEO interview ( link ) Offerings of “VoIP subscriber for sale” 200$ per head (link ) Maybe create a startup for lowering acquisition costs? – exists ! Personalization and Socializing are two key components in creating attraction and stickiness for applications – both exists in social sites (LinkedIn for example) Some VoIP companies tried to develop their own social networks:

Why Social VoIP?

High clients acquisition costs

Vonage – 150-200$ according to CEO interview ( link )

Offerings of “VoIP subscriber for sale” 200$ per head (link )

Maybe create a startup for lowering acquisition costs? – exists !

Personalization and Socializing are two key components in creating attraction and stickiness for applications – both exists in social sites (LinkedIn for example)

Some VoIP companies tried to develop their own social networks:

Social Networks and VoIP VoIP Services are appraised by the numbers of subscribers Social networks has: Millions of subscribers Data about the connection between Data about the strength of the connection between subscribers Social networks are a natural partner to VoIP services VoIP-Social network partnership is natural, it provides: Large user base to VoIP networks Social interaction between subscribers exists Contact details already stored (no need to upload Address book) Example: Jajah and Plaxo cooperate – May 2005

VoIP Services are appraised by the numbers of subscribers

Social networks has:

Millions of subscribers

Data about the connection between

Data about the strength of the connection between subscribers

Social networks are a natural partner to VoIP services

VoIP-Social network partnership is natural, it provides:

Large user base to VoIP networks

Social interaction between subscribers exists

Contact details already stored (no need to upload Address book)

Example: Jajah and Plaxo cooperate – May 2005