Groups make decisions that lead in a new direction. Individuals change behavior.
newsletter email newsletter charrette workshop hotline radio spot open house appreciative inquiry asset mapping open space technology asset mapping town hall press release website online social networking citizen survey public hearing stakeholder interview focus group deliberative dialogue world café study circle future search
Understand the Complexity of the Decision . . . less complex more complex
Type of Decision Routine Controversial Technical Decision Values-Based Decision Known, accepted values Values in conflict
Stakeholder Characteristics Known, easy to identify Unkown, hard to identify Small number Large number Homogenous Diverse Equal power and resources Unbalanced power and resources Important stakeholders have power Important stakeholders outside power structure
Decision Phase / Implementation Issues Decision already made Decision needs to be made Single entity can implement Implementation requires multi-party collaboration Implementation Stage Goal Setting, Idea Generation, Selection of Alternatives People generally agree the sponsor has the right to act. Legitimacy of sponsor action is in question. Sponsor has legal authority to make decision. Sponsor needs others to take legal action.
. . . to Choose the Right Type of Public Involvement Understand the Complexity of the Decision . . . less complex more complex
Uni-Directional Communication newsletter website recorded hotline press release Purpose: Inform, Educate Feedback Loops: Minimal or None radio spot public hearing?
Bi-Directional Communication workshop public hearing? open house Purpose: Generate Ideas, Solicit Feedback charrette? Feedback Loops: Some citizen survey live hotline focus group stakeholder interview
Multi-Directional Communication charrette? deliberative dialogue social networking open space technology future search asset mapping world café Purpose: Develop Collaborative Action Feedback Loops: Many