On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Tweet links to your stories, photos and blog entries on Twitter
Link to your stories or photos on Facebook
How: From your Facebook profile page, click in the empty box where it says “what’s on your mind”? It gives you the option to add a link. Paste in the URL to your story. Now, your Facebook connections can find your stories.
Place RSS feed to your blog on Facebook
How: On your profile page, click on Settings just under the “What’s on your mind?” box. From here, you can add links to blogs and other social networking sites (if you’re into that sort of thing).
Laura’s tips and tricks!
Add your stories about national topics to Publish2.com
It’s a site just for journalists and news organizations to share news between sites. Submit your story there and it could show up as an “additional link” on lots of other websites like this: http://www.sfgate.com/webdb/jobcuts/
If you’re on Twitter – make sure people know it.
Put your Twitter link into your outgoing email signature and with your online updates.
You can also submit your Twitter account for inclusion onto “expertise” sites like http://muckrack.com and http://wefollow.com .
Website. It all starts here!
The basis for all PR, branding, social media
Dynamic, functional, user friendly
The face…and often first impression…of your business
Content rich—to drive search engine results
Social Media Policy
Establishes best practices and procedures
Ensures that entire staff is on message
Empowers staff to be proactive
Positions social media as “means to engage” rather than “distraction”
Encourages customer participation
Ensures regular contact
Delivers timely, relevant content
Easy to monitor
Call to action
Can be self administered
Inexpensive—no printing, nominal monthly fees to manage (e.g., ConstantContact.com)
Example: City of Sharonville (Ohio)
Implemented Fall 2008 to bridge gab b/t business and residential communities
Partnered with Chamber to get subscribers
Doubled subscriber list in 6 months
Receives e-mails thanking them for newsletter
Enable direct communication with and feedback from citizenry
Can be monitored and managed by community staff
More personal and dynamic than typical website
Can be separate from or part of community website
Typically ties into overall marketing/PR strategy
Can allow comments from visitors; can monitor comments
Easy to create using free, downloadable blog software
Best used for sharing information of interest to or that specifically benefits targeted users
Serves as home page for many organizations—growing trend
May work best for elected officials, rather than appointed/hired staff
Social Media Release
Online news dissemination device
Immediate delivery to numerous social and business networks
Large and growing mainstream/trade media subscriber list
Often preferred means of receiving story ideas/pitches
Rapidly growing user base
Easy to use
Typically free or low cost
Set up custom events online
Choose whom to invite
Allow others to join
Specific to topic, location, etc.
Engages with niche audiences (e.g., dog lovers re: plans for new dog park; bicyclists re: proposed bike lanes)
Can host actual events at popular community locations
Limited to 140 characters per entry
Allows people to follow each other in real time from any location with Web/mobile access
Simple to use
Increasing usage among businesses, individuals, politicians and media/PR pros as news dissemination device
Bridging gap between traditional and social media
Growing number of reporters take story pitches from Twitter ONLY
Free video or audio series downloaded to and playable on iPods, computers, TVs, mobile phones, or similar mobile media devices
Enable users to view or listen to preferred content almost anywhere at anytime
Tool for sharing issues discussed at council meetings, community forums, etc.
Social Networking Communities
What are you doing?
Who do you know?
Groups of common interest
Photo/Video Sharing Sites
Share via invitation, e-mail
Showcase events, demonstrations
How social media delivers
Last minute promotion of Montgomery Inn ribs to celebrate 20 th anniversary of Montgomery Inn Boathouse
All You Can Eat for $19.89 Feb. 22-26
Social media release
Traditional news release
Feb 22-26, Montgomery Inn sold 19,450 lbs (nearly 10 tons) of ribs
Equal parts “conversation” and “document”
People communicate and work together with richly formatted text, photos, videos, maps, and more
Evolved from Google Maps
Create a wave; add people
Users pull text, graphics, widgets, feeds from other Web sources
Concurrent rich-text editing
Users can see instantly when others are typing inside their wave
What makes social media valuable to you?
It’s the way people of all ages and demographics are communicating
Studies show consumers research products online before buying
Why wouldn’t you build your online relationship with them…NOW?
Its usage is growing rapidly
Vital part of marketing mix, more search hits
Natural evolution of marketing and PR
Builds via “word of mouth”
Engages “targeted” consumers like no other medium
Allows you to tell your story in your words
Why social media is relevant
Facebook.com- Social Network Site 200+ Million Active Users Fastest growing Demo 30+
Flickr.com-Photo Sharing App hosts more than two billion tagged images
Twitter.com- micro-blogging site 32.1 million people answering the question “What are you doing now?” in 140 characters!
Wikipedia.com- Information Sharing Source 684 Million visitors/ 9 million named accounts
Youtube.com- Video Sharing 5 billion online US videos 44% share of all online videos
Digg.com-Social News site #3 referring source of traffic to NY Times. 30K visitors/ month
Nielsen BuzzMetrics – created in 2006 by A.C. Nielsen to begin measuring social media
Questions? O’Keeffe Communications [email_address] 513.221.1526 www.okeeffecom.com Who’s telling your story? PR + Social Media = New Business
Social media for B2C
Cincinnati Sports Leagues (CSL) (gocsl.com)
Promote CSL activities
Attract interest from advertisers
Social Media Components
Facebook page—426 friends, Brian updates and monitors, posts events
Twitter profile—attract followers
Soapbox.com—blogged daily 1 week to promote CSL to older/business audience
Increased brand awareness
Frequent customer interaction
Personalization—strong friend base
Social media for B2B
General Data Company (general-data.com)
Promote products to targeted healthcare prospects
Build awareness as experts on healthcare data capture/workflow
Social Media Components
Promote via FeedBurner, RSS feed, etc.
“ Live blogging”—Client interviews industry authorities at conferences; streams/posts interviews via GD’s blog
Social media releases—all GD news
YouTube Station—post video demos, etc.
Soapbox.com—blogged daily 1 week to generate Greater Cincinnati awareness
Recognized as industry authority by prospects
Increased search engine rankings
Network TV Coverage—Personal ID Patient Wristbands featured on CBS’ The Doctors