Media Literacy  Inquiry
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  • 1. Media Literacy My inquiry was based on 2 questions # What is does media literacy mean? # What media literacy programmes are implemented in our primary schools?
  • 2. Media Literacy My inquiry was based on 2 questions # What is does media literacy mean? # What media literacy programmes are implemented in our primary schools?
  • 3. Media Literacy
  • 4. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day.
  • 5. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day. Media literacy is the skill of experiencing, interpreting/ analyzing and making media products.
  • 6. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day. Media literacy is the skill of experiencing, interpreting/ analyzing and making media products. Media literacy is an informed, critical understanding of the mass media.
  • 7. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day. Media literacy is the skill of experiencing, interpreting/ analyzing and making media products. Media literacy is an informed, critical understanding of the mass media. Leaving two big questions:
  • 8. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day. Media literacy is the skill of experiencing, interpreting/ analyzing and making media products. Media literacy is an informed, critical understanding of the mass media. Leaving two big questions: how does this differ from visual literacy?
  • 9. Media Literacy Media literacy is the ability to sift through and analyze the messages that inform, entertain and sold to us every day. Media literacy is the skill of experiencing, interpreting/ analyzing and making media products. Media literacy is an informed, critical understanding of the mass media. Leaving two big questions: how does this differ from visual literacy? and how does one define MEDIA?
  • 10. Aspects to Consider?
  • 11. Aspects to Consider? To be literate today, people must be able to:
  • 12. Aspects to Consider? To be literate today, people must be able to: decode, understand, evaluate and write through, and with, all forms of media
  • 13. Aspects to Consider? To be literate today, people must be able to: decode, understand, evaluate and write through, and with, all forms of media read, evaluate and create text, images and sounds, or any combination of these elements.
  • 14. Aspects to Consider? To be literate today, people must be able to: decode, understand, evaluate and write through, and with, all forms of media read, evaluate and create text, images and sounds, or any combination of these elements. In other words literate individuals must possess media literacy as well as print literacy, numeral literacy and technological literacy.
  • 15. Key Concepts for Media Education Key Concepts for Media Education Purpose: People make media messages to inform, entertain, and/or persuade for political, commercial, educational, artistic, moral and/or other purposes.
  • 16. and ..... Values: Media messages communicate explicit and implicit values. Representation: Media messages are constructed—they are only representations of real or imaginary worlds. Codes, conventions and characteristics: Each medium has its own set of codes, conventions and characteristics that affect the way messages are transmitted and understood. Production: People who understand the media are better able to make purposeful media messages.
  • 17. AUDIENCE INTERPRETATION AND INFLUENCE Interpretation: Audience members bring their knowledge, experience and values to their interpretation of, and emotional responses to, media messages. Influence of media on audience: Media messages can influence people's attitudes, behaviour and values. Influence of audience on media: People can influence media institutions and the messages they produce and transmit.
  • 18. Why Teach media Literacy
  • 19. Why Teach media Literacy For hundreds of years, society has valued literacy—the reading and understanding of texts. In today's society, the visual image is arguably more important than the printed word—yet there has been no corresponding focus on reading the meaning of visual images.
  • 20. To keep in mind!
  • 21. To keep in mind! Media literacy should not be considered as an add-on to the already crowded curriculum. A truly interdisciplinary activity, media literacy should be conceived as a means of facilitating the integration of critical thinking skills, aesthetics, the study of value messages, and the study of the social and political implications of media texts.
  • 22. and ....... Most students bring to the classroom an enormous amount of information about and experience with the media —in many cases, far more than do their teachers. While it is important for teachers to start where their students are, it is also necessary for them to lead their students to where they are not.
  • 23. and ...... The national curriculum key competencies are inherent in primary media courses. These include opportunities for group work and the competencies related to working with others, and managing oneself. Students learn to use media language, symbols and texts. They also discover how to be reflective and critical thinkers.
  • 24. And an implementation programme! Marilyn Small, Manaia View School 2009
  • 25. And an implementation programme! Is it not LITERACY! Marilyn Small, Manaia View School 2009
  • 26. And an implementation programme! Is it not LITERACY! Therefore shouldn’t it be integrated into all learning Marilyn Small, Manaia View School 2009
  • 27. And an implementation programme! Is it not LITERACY! Therefore shouldn’t it be integrated into all learning Or maybe we had better decide what literacy does mean! Marilyn Small, Manaia View School 2009
  • 28. And an implementation programme! Is it not LITERACY! Therefore shouldn’t it be integrated into all learning Or maybe we had better decide what literacy does mean! Marilyn Small, Manaia View School 2009