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May 11 Nepal #2 Social Media, GlobalGiving tools
 

May 11 Nepal #2 Social Media, GlobalGiving tools

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  • Who uses FB, Twitter, YouTube, other?
  • [[update]]
  • Comes to stand for more than the direct message. People associate so much with these images—well beyond the meaning of “hope” or “progress”
  • Obama hesitant to use “Yes, we can” at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  • & comprehensive—he was everywhere in a COORDINATED manner. 1% of the U.S. population donated to Obama’s campaign online
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Easy to share on soc. Media sites
  • $310k in ‘09
  • update
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Helps manage searches, different groups of friends/followers
  • Put in full url as link

May 11 Nepal #2 Social Media, GlobalGiving tools May 11 Nepal #2 Social Media, GlobalGiving tools Presentation Transcript

  • Social media
  • What is “Social Media”?
  • Why is Social Media Important to Your Organization?
    • 76% of givers are motivated by friends and family
  •  
  • A ‘blog’ is one of 200,000,000 conversations happening this minute!
  • Posting & watching video < 3 minutes!
  • Spotlight on: Twitter
    • http://twitter.com
    • Micro-blogging platform
    • You send updates or “tweets” up to 140 characters
    • Your tweets are received by your followers – people who opt-in to receive your updates
    • You receive Tweets from people you are following
    • Unlike Facebook, following is not always reciprocal
    • Twitter is now the 2 nd most popular social network
    • You can Tweet from your phone
  •  
  •  
  • Twitter is growing Particularly internationally
  • Twitter and GlobalGiving
  • GlobalGiving Twitter Goals
    • Develop community/network
    • Empower people to be ambassadors
    • Engage in conversation
    • Create content
    • Provide news
    • Promote GlobalGiving opportunities (campaigns, Opens, partners, etc.)
  • Creating your Twitter community
    • Start Following
      • Your friends (people find by name)
      • People with common interests (people find by topic)
    • Be followed
      • People will follow you if you do these things:
        • Be authentic
        • Tweet what you know
        • Fill out a profile
        • Don’t market or be “spammy”
  • How to use Twitter
    • Create searches
      • Monitor the topics or people you’re interested in
      • Helps you join/find conversations
      • Helps you find the people in your space
      • Helps you gain legitimacy
  • Shorten long links
    • Make long url’s shorter using bit.ly
      • A url like this: http://themountainfundnews.blogspot.com/2009/01/new-safe-house-for-women-in-kathmandu.html [90 characters]
      • Now looks like this: http://bit.ly/bp4ns8 [20 characters]
      • *And you can track your clicks
  • Case Study iPad vs. iTampon
  • Pass along
  • Pass along  Donations
  • Initial Impact
    • 40 donations, $1,676 raised
      • 62% Twitter
      • 38% Facebook
    • “ ReTweet Reach”: 349,000
    • “ Mentions Reach”: 357,000
  • Good ideas spread
    • Another 40 donations, $1,270 raised
    • (Total: 80 donations, ~$3,000)
    • Use for program goals
    Social Media
    • Indian NGO publisher promoting
    • child literacy
    • Read about a group of kids in
    • Kolkata that went with a van full
    • of books to areas where the kids had no access to
    • books
    • Wanted to give the kids some Pratham books
    • No answer from the news agency so turned to social media
    • Tweet & Retweets
    • Within 24 hours they had names and contact info
    • Sending books
    Pratham Books Via Beth Kanter
    • Beneficiary Feedback
    Social Media
  • >60% of the world has access to mobile phones Beneficiary Feedback My solar lamp works great!
  • Example: How Obama became president through social media
  • From this
  • to this…
  • A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
  • Your friends will be the first to adopt your message: my cause  our cause
  • The Biggest Word Is You!
  • A good message will spread. Source: David Wilcox, The Social Reporter
  • Your supporters need different messages and languages.
  • Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
  • Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  • The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
  • GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”
  • Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  • BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
  • GlobalGiving Tools for donors to promote projects they love
  •  
  • Registries
  • Registries allow people to endorse/advertize combinations of projects
  • Gift Cards
  • Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
  • Widget
  •  
    • A year’s worth of donations in 1 check-out
    • Same donation benefits as a one-time donation
    Recurring Donations
  •  
  • BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
  • Resources
    • Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
    • *Beth Kanter: The queen of social media for non-profits
    • http://www.socializeyourcause.org/
    • *”It’s your cause. Make it social.”
    • *blog, resources, useful Tweets
    • http://www.diosacommunications.com/
    • *webinars and blog
    • http://www.futurefundraisingnow.com/
    • *Focus on donors to raise funds effectively
    • http://www.globalgiving.org/toolkit-fundraising/
    • http://www.globalgiving.org/toolkit-socialmedia/
  • Messaging Practice
    • Describe a specific project to someone sitting next to you.
    • Now do it again in 10 words.
    • 3 words.
    • 1 word.
  •  
  • How to use Twitter
    • Hashtag (#)
      • Dramatically increases your reach
      • Expands beyond your network
      • Includes you in the conversation
      • Search ahead if you’re unsure
      • Examples :
        • Keywords: #charity #nonprofit #philanthropy
        • Locations: #kenya #dc #africa #india
        • Events: #ramadan #taiwanfloods #hyatt4good
        • Topics: #climate #olympics #coldplay
  • TweetDeck
  • Twitter Speak
    • How to communicate on twitter
    • Keep it to 140 characters (or 120 to be “Retweet-friendly”)
    • For long url’s make them shorter using bit.ly
      • A url like this: http://www.who.int/topics/womens_health/en/
      • Now looks like this: http://bit.ly/4msJC
    • Twitter speak and common symbols
    • @ means you’re talking to or about someone
    • # means you’re labeling something
    • RT means you’re Re-Tweeting something
    • via means you’re repeating a message that you read first from someone else
    • Direct message (DM) is a private message between 2 users
  • Twitter Tips
    • Greatest value: building online community & being “in the conversation”
    • RT & thank people by @name
    • Try to keep follow:following ratio to about 1:1
    • 1-5 well spaced Tweets per day
    • Track links on bit.ly
    • Poll followers ( Twtpoll.com ) to increase participation
    • Tweet interesting stats, inspiring quotes
    • Repeat popular Tweets
    From: “Twitter Best Practices for Nonprofit Organizations” (diosacommunications.com)
  • Facebook Tips
    • Greatest value: building a brand & online community
    • Vanity URL at www.facebook.com/username
    • Change settings to allow more participation
    • Use your logo as your Page picture
    • Put &quot;http://&quot; before all Web sites in &quot;Updates“
    • Ask questions to spark conversation on your Page
    • Add a (GG) Give Now button with the Static FBML App
    • Add Twitter, YouTube tabs ( Involver's App Gallery )
    • Add Share Buttons to your website and blog
    • Ask supporters to become a fan in your newsletter
    From: “Facebook Best Practices for Nonprofit Organizations” (diosacommunications.com)
  • Facebook Causes
    • Tools so that any Facebook user can leverage their network to effect positive change
    • “ Equal opportunity activism&quot; --empowering individuals
    • Any Facebook user can create a cause
    • Raise money directly through the cause for any U.S. registered 501(c)(3) nonprofit or Canadian registered charity (“working on” other countries)
    • Donation activity reported via a public &quot;scorecard“
      • Rewards people who grow their causes