Improving Mobile Search Listings
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Improving Mobile Search Listings

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Improving Mobile Search Listings Presentation Transcript

  • 1. Improving Mobile Web Listings SES NY ’08 By: Cindy Krum
  • 2.  
  • 3. Why Should You Care About Mobile Web Listings?
    • Mass Mobile Convergence
      • Phone
      • E-mail/Calendar
      • SMS/MMS
      • Pictures/Video
      • Music
      • Simple Computing
      • Web Browsing
      • Gaming
    • Most Targeted Marketing EVER
      • Credit Report
        • Age
        • SSN
        • Debt
        • Shopping Habits
        • Physical Address
      • Location – at ALL Times
      • Address Book/Calendar
      • Email & Web Browsing
      • Mobile Web Purchases
  • 4. Why Should We Deal with This Now Rather than Later?
    • Mobile Web is Not Just a Fad
    • Master the Medium before Your Competitors
      • Lots of Market Share to be Moved
      • Cost of Failure & Testing is Low
    • The iPhone Set the Bar
    • Mobile Web Search Indicates Desire for Immediate Action!!!!!
  • 5. What Can We Do Today to Prepare for The Future?
    • Understand Mobile Search Engine Listings
    • Leverage Your Mobile Listings
  • 6. Understand Mobile Search Engine Listings
  • 7.
    • Google & Google Mobile (google.com, .ca, .co.uk, .fr, .de, .com.au or AOL Mobile)
      • On & Off-Deck Portal (iPhone/AT&T, Nokia Search, Brightpoint)
      • Search, Gmail, YouTube, News, Maps, RSS (iGoogle)
    • Yahoo oneSearch
      • On & Off-Deck Portal (Nokia, T-mobile: Europe, America Movil: Latin America)
      • Search, Email, Flickr, RSS (onePlace), Social Network (oneCommunity), News, Sports, Weather, Finance, Entertainment
    • MSN Live
      • On & Off-Deck Portal (T-mobile)
      • Search, Email, Weather, News, Social Network (Spaces), Sports, Money, Entertainment
    Traditional Search Listings Big Players * Mobile Search Engines Have Different Crawlers
  • 8. Traditional Search Listings Example Listings: “NYC Hilton”
  • 9. Leverage Your Mobile Listings
  • 10. Tips & Tricks for Better Mobile Listings
    • Test On Mobile Device Simulators
    • Optimize Your Existing Site for Mobile
      • Multiple External CSS
      • Transcoding
    • Write Compelling Optimized Meta Data
    • Submit Mobile Site Map
    • Submit Your Website
    • Monitor Your Mobile Search Engine Listings
    • No Need for Click Through
    • Optimize for Portal/Universal Results
    • Get Rated
    • Include Action Oriented Stuff:
      • Address & Link to Map
      • Phone Number (Clickable)
      • Hours of Operation
      • Logo
      • Link for Reviews
      • Pictures
  • 11.  
  • 12.
    • “ I believe the future is only the past again, entered through another gate.”
    •   Arthur Wing Pinero,
    • The Second Mrs. Tanqueray , 1893