By Micah Solomon and Leonardo Inghilleri. Published as a ChangeThis manifest.
The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not.