What we do with eBooks
Emma Barnes, Snowbooks / Onix Central
Campaign example

Paris Immortal by S. Roit
Facebook
Vampire Fiction 4 Free
FB Group         Opt ins

2000                                              150



1500                                   ...
results

• market awareness at zero cost


• engage with readership


• works best for series books / multiple book author...
other examples
free short stories on
snowbooks.com
free chapter on issuu.com
http://issuu.com/search?q=snowbooks&st=document
25000 views.
www.snowbooks.com/
RobertFinn
• People expect free

• An email address is a good price

• Work the backlist

• A gazzillion views is going to affect
 so...
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FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

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  • Hi, I’m Emma Barnes and I run Snowbooks which is a small 5 year old indie publisher. I also co-direct Onix Central.
    I’m going to talk about ebooks as marketing tools. Our business model is to get onto in-store promotions to get our books in front of as many people as possible in store. We don’t resort to ads or launches or - well, any activity which requires money. But using ebooks has been a new and interesting way to increase the number of people we get our books in front of and I’ll share a few of our campaigns with you today.
  • Ebooks

    1. 1. What we do with eBooks Emma Barnes, Snowbooks / Onix Central
    2. 2. Campaign example Paris Immortal by S. Roit
    3. 3. Facebook Vampire Fiction 4 Free
    4. 4. FB Group Opt ins 2000 150 1500 112.5 1000 75 500 37.5 0 0 21st October 4th Nov 18th Nov
    5. 5. results • market awareness at zero cost • engage with readership • works best for series books / multiple book author / genre • serendipity • author platform
    6. 6. other examples free short stories on snowbooks.com
    7. 7. free chapter on issuu.com http://issuu.com/search?q=snowbooks&st=document
    8. 8. 25000 views.
    9. 9. www.snowbooks.com/ RobertFinn
    10. 10. • People expect free • An email address is a good price • Work the backlist • A gazzillion views is going to affect something, somewhere...

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