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FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

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  • Hi, I’m Emma Barnes and I run Snowbooks which is a small 5 year old indie publisher. I also co-direct Onix Central.
    I’m going to talk about ebooks as marketing tools. Our business model is to get onto in-store promotions to get our books in front of as many people as possible in store. We don’t resort to ads or launches or - well, any activity which requires money. But using ebooks has been a new and interesting way to increase the number of people we get our books in front of and I’ll share a few of our campaigns with you today.


  • 1. What we do with eBooks Emma Barnes, Snowbooks / Onix Central
  • 2. Campaign example Paris Immortal by S. Roit
  • 3. Facebook Vampire Fiction 4 Free
  • 4. FB Group Opt ins 2000 150 1500 112.5 1000 75 500 37.5 0 0 21st October 4th Nov 18th Nov
  • 5. results • market awareness at zero cost • engage with readership • works best for series books / multiple book author / genre • serendipity • author platform
  • 6. other examples free short stories on
  • 7. free chapter on
  • 8. 25000 views.
  • 9. RobertFinn
  • 10. • People expect free • An email address is a good price • Work the backlist • A gazzillion views is going to affect something, somewhere...