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Ebooks

by guestc9fc6ad on Dec 04, 2009

FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

http://www.snowbooks.com	40
http://www.onixcentral.com	11
http://translate.googleusercontent.com	1

Hi, I’m Emma Barnes and I run Snowbooks which is a small 5 year old indie publisher. I also co-direct Onix Central.
I’m going to talk about ebooks as marketing tools. Our business model is to get onto in-store promotions to get our books in front of as many people as possible in store. We don’t resort to ads or launches or - well, any activity which requires money. But using ebooks has been a new and interesting way to increase the number of people we get our books in front of and I’ll share a few of our campaigns with you today.

What we do with eBooks Emma Barnes, Snowbooks / Onix Central
Campaign example Paris Immortal by S. Roit
Facebook Vampire Fiction 4 Free
FB Group Opt ins 2000 150 1500 112.5 1000 75 500 37.5 0 0 21st October 4th Nov 18th Nov
results • market awareness at zero cost • engage with readership • works best for series books / multiple book author / genre • serendipity • author platform
other examples free short stories on snowbooks.com
free chapter on issuu.com http://issuu.com/search?q=snowbooks&st=document
25000 views.
www.snowbooks.com/ RobertFinn
• People expect free • An email address is a good price • Work the backlist • A gazzillion views is going to affect something, somewhere...