Ebooks

522 views
477 views

Published on

FutureBook conference slides from Emma Barnes, Snowbooks / Onix Central

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
522
On SlideShare
0
From Embeds
0
Number of Embeds
54
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hi, I’m Emma Barnes and I run Snowbooks which is a small 5 year old indie publisher. I also co-direct Onix Central.
    I’m going to talk about ebooks as marketing tools. Our business model is to get onto in-store promotions to get our books in front of as many people as possible in store. We don’t resort to ads or launches or - well, any activity which requires money. But using ebooks has been a new and interesting way to increase the number of people we get our books in front of and I’ll share a few of our campaigns with you today.
  • Ebooks

    1. 1. What we do with eBooks Emma Barnes, Snowbooks / Onix Central
    2. 2. Campaign example Paris Immortal by S. Roit
    3. 3. Facebook Vampire Fiction 4 Free
    4. 4. FB Group Opt ins 2000 150 1500 112.5 1000 75 500 37.5 0 0 21st October 4th Nov 18th Nov
    5. 5. results • market awareness at zero cost • engage with readership • works best for series books / multiple book author / genre • serendipity • author platform
    6. 6. other examples free short stories on snowbooks.com
    7. 7. free chapter on issuu.com http://issuu.com/search?q=snowbooks&st=document
    8. 8. 25000 views.
    9. 9. www.snowbooks.com/ RobertFinn
    10. 10. • People expect free • An email address is a good price • Work the backlist • A gazzillion views is going to affect something, somewhere...

    ×