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Monitoring Your Web Identity

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For higher education Web professionals: tutorial on organizational Web identities and social software.

For higher education Web professionals: tutorial on organizational Web identities and social software.

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  • 1. Monitoring Your Web Identity GETTING STARTED Higher Education Web Conference Jay Collier, Bates College October 16, 2007 www.jaycollier.net
  • 2. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  • 3. WHAT IS A WEB IDENTITY? Online identity as personal freedom en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog
  • 4. WHAT IS A WEB IDENTITY? Online identity as organizational attribute http://sloanreview.mit.edu/smr/issue/ 2003/spring/3/
  • 5. WHAT IS A WEB IDENTITY? “Essential nature” reflected on the Web • A Web identity is the essential nature of a person or organization as it is manifest on the Web. • Identities are perceived as core, enduring, and distinctive. • Traditions, beliefs, competencies, and aspirations all contribute to a total Web identity. • Self-identity may differ from Web identity, due to the influence of external contributors.
  • 6. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  • 7. WHY SHOULD I CARE? Why is monitoring important? • Our constituents are turning to off-campus producers for increasingly credible stories about us ... stories that contribute to our organizational identity. • We need to pay attention to this external content in case, during a campus emergency, fast-moving independent producers participate actively in creating and distributing coverage.
  • 8. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create my own feeds?
  • 9. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • RSS is a simple method for notifying people when Web content is updated. • Most Web systems now provide RSS feeds automatically. • RSS feeds are easy to monitor. • Just click on RSS icon.
  • 10. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Firefox (Windows and Mac).
  • 11. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Safari (Mac and Windows).
  • 12. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in IE 7 (Windows).
  • 13. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  • 14. HOW DO I MONITOR FEEDS? Using a desktop application • FeedDemon ($29, Windows), Vienna (free, Mac).
  • 15. HOW DO I MONITOR FEEDS? Using a free online monitoring service • Google Reader: basic features with blog of favorite items.
  • 16. HOW DO I MONITOR FEEDS? Using a free online monitoring service • Bloglines: public feed collection, organized by folder.
  • 17. HOW DO I MONITOR FEEDS? Getting started: open an account • First, create an account.
  • 18. HOW DO I MONITOR FEEDS? Add the subscription button • Drag a “Subscribe with Bloglines” button to your browser. Get the button at: www.bloglines.com/help/easysub
  • 19. HOW DO I MONITOR FEEDS? Start adding feeds • Go to a Web page and, if there’s an RSS feed, click on “Subscribe.” • Select the Bloglines feed options. • Click “Subscribe.” • That it!
  • 20. HOW DO I MONITOR FEEDS? Organize your feeds • Edit your folders and feeds: reorder, drag and drop, delete.
  • 21. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  • 22. WHAT CONTENT CAN I MONITOR? Mainstream news searches • News searches: via Google News, Yahoo News.
  • 23. WHAT CONTENT CAN I MONITOR? Community and personal blogs • Google Blog Search, Technorati, Bloglines.
  • 24. WHAT CONTENT CAN I MONITOR? Wikipedia revisions and discussions • Monitor Wikipedia articles.
  • 25. WHAT CONTENT CAN I MONITOR? Media and bookmark sharing services • Flickr, Delicious, Google Video, YouTube.
  • 26. WHAT CONTENT CAN I MONITOR? Web pages with no RSS feeds • Web-page-to-RSS-feed “scraper” services.
  • 27. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • What content can I monitor? • How do I share my feeds? • How do I monitor feeds? • Why should we create my own feeds?
  • 28. HOW DO I SHARE MY FEEDS? Use OPML (Outline XML) • Share outlines of news feeds, playlists, and presentations.
  • 29. HOW DO I SHARE MY FEEDS? Mark feeds as public • Select folders and feeds you’d like to share.
  • 30. HOW TO SHARE FEEDS? Share your public URL • Public feeds (not private feeds) are now available to view.
  • 31. HOW TO SHARE FEEDS? Others can monitor public feeds with you • Colleagues can import your public feeds into their reader. They can download your feed list ... ... and import into their own account
  • 32. HOW TO SHARE FEEDS? Forward items on to colleagues • Go to an item, forward the URL via e-mail. jay.collier@thecompass.com
  • 33. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  • 34. WHY SHOULD WE CREATE OUR OWN FEEDS? Share knowledge with the academic world • A new way to promote campus stories to those who are targeted interests: students, communications staff, professional colleagues. • A new way for faculty and staff to establish recognition in an academic or professional field of endeavor. • An important way to balance external contributions to our Web identity. • An easy way to join the social Web. Feed sharing is already integrated with things you may already be doing.
  • 35. WHY SHOULD WE CREATE OUR OWN FEEDS? Share public bookmarks with annotations
  • 36. WHY SHOULD WE CREATE OUR OWN FEEDS? Share scholarly and research imagery
  • 37. WHY SHOULD WE CREATE OUR OWN FEEDS? Share literary reviews & recommendations
  • 38. WHY SHOULD WE CREATE OUR OWN FEEDS? Share film reviews & recommendations
  • 39. WHY SHOULD WE CREATE OUR OWN FEEDS? Share music reviews & recommendations
  • 40. WHY SHOULD WE CREATE OUR OWN FEEDS? Monitor restricted feeds
  • 41. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in Web pages (WordPress)
  • 42. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in Web pages (RSS2HTML)
  • 43. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in services (Facebook) FROM DELICIOUS FROM FLICKR FROM LIBRARYTHING FROM LAST.FM
  • 44. MONITORING YOUR WEB IDENTITY Now, it’s your turn Please share your monitoring experiences ... Jay Collier www.jaycollier.net jcollier@bates.edu

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