Advertising

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Advertising

  1. 1. Advertising<br />ULACIT<br />ORAL PRESENTATION<br />ENGLISH IV<br />Jose Alberto Jimenez Prado<br />
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  3. 3. What is advertising?<br />It is a form of communication with the intention of persuading its viewers, readers or listeners to taste some product or take some service.<br />Advertising usually includes the name of the brand and a huge list of how that product/service could benefit us as costumers for persuading to consume that particular trademark or listeners to take some action.<br />
  4. 4. What is advertising? (continued)<br />A good technique of branding involves the repetition of an image or name to link the behaviors of the product with the consumers’ minds<br />Advertisers often seek to increase consumption of their products through branding.<br />
  5. 5. Creative Strategies in Advertising<br />Implement creative strategies in order to get purchases attention and influence shoppers to buy specific trademark. <br />For instance, catchy slogans or sticky jingles are used by advertisers for promoting publicity, marketing, public relations, and sales promotions.<br />
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  7. 7. Creative Strategies in Advertising (continued)<br />Using strategies as a sales technique is not a new way of marketing. It was introduced in the 1940`s.<br />Advertisement can utilize three different sorts of strategies: Weak strategies, mid-strength strategies and strong strategies. They all can be found either in television, radio, or magazines.<br />
  8. 8. Weakstrategies<br />This strategy just gives a product attribution.<br />
  9. 9. Mid-strength strategies<br />This way of persuading shows or provides you something that is truly unique.<br />
  10. 10. Strong strategies<br />This creative strategy includes resonance advertising.<br />It`s difficult to accomplish, but if so, you as a vendor can reach you objective in a terrific way.<br />
  11. 11. Thank you<br />

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