See-ming Lee           seeming@seeminglee.com
                       +1 646 373 9008




AWARDS & RECOGNITION   Social Ret...
Rare Wine Co.                      AGENCY
                     Web site conceptual architecture   IconNicholson
SML Portfo...
Analytical Parcheesi                                                                                                      ...
AOL Broadband                   AGENCY
                     AOL Live / AOL Relive concept   IconNicholson
SML Portfolio 20...
AOL Broadband                 AGENCY
                     Interactive Timeline Module   IconNicholson
SML Portfolio 2008
AOL Broadband                 AGENCY
                     Interactive Timeline Module   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
AOL.com                  AGENCY
                     Consumer Strategy Demo   IconNicholson
SML Portfolio 2008
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See-ming Lee IA/IxD Portfolio

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See-ming Lee IA/IxD Portfolio

  1. 1. See-ming Lee seeming@seeminglee.com +1 646 373 9008 AWARDS & RECOGNITION Social Retailing Prada + Time Magazine’s Invention of the Year + Forbes, Business Week, Vanity Fair, The Associated + Patent-Pending Press, Executive Technology, CRN, Stores, iMarketing + BBC, CBC, CNet, CNN, International Herald Tribune, News, VAR Business and Entertainment Design press New York Times, Red Herring, Reuters, USA Today, coverage Washington Post and Yahoo! press coverage EMI Music Publishing Light to Unite 2006 + One Show Interactive Corporate Image + WWW Health Award Silver B2B Website Merit Award + Step Magazine Best of Web + WMA Web Awards Outstanding Website Reyataz SoundJam + WMA Web Awards Outstanding Website Project Rebirth + One Show Interactive Merit Award MasterCard Weekends Matter + Omni Intermedia Awards, Bronze Winner + WMA Web Awards: Best Financial Services Rich Media + Graphis Interactive Annual Online Campaign + WMA Web Awards Best Non-Profit Website + New York Festivals: Finalist + Communication Arts Site of the Week + Media Magazine Creative Media Awards Duplexlab.com Regus Group + Graphis Interactive Annual + WMA Web Awards: Standard of Excellence Light to Unite 2005 IconNicholson Holiday Card 2002 + WMA Web Awards Outstanding Website + One Show Interactive Merit Award CLIENTS AOL EMI Music Publishing MasterCard Advisors Regus Group Bank of America Forest Laboratories MasterCard International Songwriters Hall of Fame Bristol-Myers Squibb Fujifilm McKinsey & Company Wall Street Rarities British Airways IBM Morgan Stanley WebMD Chubb Insurance GTE Project Rebirth Yale University David’s Bridal Lucent Technologies Prada Ziff Davis Media
  2. 2. Rare Wine Co. AGENCY Web site conceptual architecture IconNicholson SML Portfolio 2008
  3. 3. Analytical Parcheesi AGENCY Game instruction as game board Independent Object Be rst to move all four of yours pawns from start to home home home home Reaching home Each pawn must enter home by exact die roll, counting home as a space. • After moving a pawn home, move any one of your pawns an additional 10 spaces at the end of your turn. If you can’t move one pawn the full 10 spaces, you forfeit the bonus. Color in the circle depicts the allowable pawns side hand allows all colors. right gh from d throu loope allows only green, red and orange pawns Continue to loop through from left hand side Direction of pawn movements Place blockades in this optional space Entering your pawns Moving your entered pawns Doublets Capturing an opponent’s pawn Safety spaces Blockades Enter pawns with die rolls of 5 You may move one or two pawns on your turn. For example, A roll of matching dice is called doublets. A roll of When you land on an opponent’s pawn by the count of Black grids designate Safety spaces. Two pawns of the same color on any space form a • either a 5 on one or both dice if you roll 4 and 3, you can move one pawn 4+3 spaces, or doublets entitles you to another roll–and many also any die, you capture it. Return the captured pawn to its • Two pawns of different colors can never share a Safety space. blockade. A blockade cannot be landed on, passed or • or any combination totally 5 (4+1 or 3+2) 3+4 spaces, or you can move one pawn 4 spaces, and entitle you to a bonus move. starting position, where it must be re-entered later. • Pawns cannot be captured on Safety spaces. captured by any pawn. When possible, you must enter a pawn. another pawn 3 spaces. • Before your all four pawns are entered, take your turn as • If a blockade occupies your enter space, you cannot • You must move whenever possible. usual, then roll again. After capturing a pawn, move any one of your pawns 20 enter a pawn. • No more than two of your pawns can occopy any space • After all four pawns are entered, use the four numbers spaces at the end of your turn. • You may be forced to break up your own blockade if you on the tops and bottoms of the dice for movements. If can’t move any of your other pawns. you can’t take all four parts of your move, don’t move • The two pawns in a blockade cannot be moved forward your pawns at all. Whether you move or not, roll again. Exception to form a blockade together on a new space. captures +20 if an oppoent’s pawn occupies your enter space when you enter Doublets Penalty a pawn, you capture it. The third consecutive time you roll doublets, don’t move your pawns at all. Instead, remove your pawn closest to home (even if it’s on your Home Path) and return it to your start circles, where it must be re-entered later. This ends your turn. analytical P A R C H E E S I Place your pawns in the circles provided. SML Portfolio 2008
  4. 4. AOL Broadband AGENCY AOL Live / AOL Relive concept IconNicholson SML Portfolio 2008
  5. 5. AOL Broadband AGENCY Interactive Timeline Module IconNicholson SML Portfolio 2008
  6. 6. AOL Broadband AGENCY Interactive Timeline Module IconNicholson SML Portfolio 2008
  7. 7. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  8. 8. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  9. 9. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  10. 10. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  11. 11. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  12. 12. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  13. 13. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  14. 14. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  15. 15. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  16. 16. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  17. 17. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  18. 18. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  19. 19. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  20. 20. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  21. 21. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  22. 22. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  23. 23. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  24. 24. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  25. 25. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  26. 26. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008
  27. 27. AOL.com AGENCY Consumer Strategy Demo IconNicholson SML Portfolio 2008

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