Our Offerings Proposal for Media Association with
Our Offerings Delhi | Mumbai | Bangalore | Chennai*  Kolkata* | Chandigarh | Pune www.livemint.com m.livemint.com * Launch...
About  Mint Mint Lounge Campaign
About  LiveMint.com <ul><li>Credible & insightful editorial content  in a variety of multimedia formats. </li></ul><ul><li...
About  M.LiveMint.com <ul><ul><li>Most comprehensive portal in its category : Business News , Market Analysis , Business o...
About  Clarity Through Debate <ul><li>A high level business conference that aims to bring together thought-leaders and pol...
Associate with Relevant Content Influence a distinguished elite audience Establish  and promote  multiple forums for inter...
Proposal for Oracle A  dedicated blog on LiveMint.com that  informs decision makers, thought-leaders and policy makers abo...
<ul><li>Oracle will decide the theme and content of this blog along with its title and logo.  </li></ul><ul><li>Oracle wil...
Blog Description Reader Comments Recent Posts Sharing Tools Blog Post Other Favorite Blogs Tags
<ul><ul><ul><ul><li>Prominent links to the oracle blog will be placed on :  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>B...
Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>Blogs Section Homepage  </li></ul></ul></ul></ul><u...
Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>The Livemint Technology Blog ( Play Things ) </li><...
Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>The Mint Editorial pages (Online Views / Every Frid...
Media Promotion | Contextual Advertising Positions Promotion | LiveMint | Contextual Advertising Positions <ul><li>Mint wi...
Cost of Association <ul><li>Item-wise break-up of costs  :  </li></ul><ul><ul><li>Blog Development and Hosting Charges :  ...
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LiveMint.com - Proposal for Oracle

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LiveMint.com - Proposal for Oracle

  1. 1. Our Offerings Proposal for Media Association with
  2. 2. Our Offerings Delhi | Mumbai | Bangalore | Chennai* Kolkata* | Chandigarh | Pune www.livemint.com m.livemint.com * Launching in May ‘09
  3. 3. About Mint Mint Lounge Campaign
  4. 4. About LiveMint.com <ul><li>Credible & insightful editorial content in a variety of multimedia formats. </li></ul><ul><li>Contextual advertising avenues. </li></ul><ul><li>Attracts more than a million unique visitors every month, many of whom are decision makers and thought-leaders in their respective business domains. </li></ul><ul><li>Number of page views per month has already crossed 23 million mark and still growing exponentially. </li></ul><ul><li>More than 53,000 subscribers for the Daily Newsletters and 107,000 for the E-Paper. </li></ul><ul><li>Already partnered with leading brands such as Cisco , Dell , Microsoft , Oracle, HP , Lufthansa , British Airways, Skoda , Honda ,Chivas and many more. </li></ul>Latest Business News Market Info Blogs Videos Podcasts E-Paper Daily Newsletters
  5. 5. About M.LiveMint.com <ul><ul><li>Most comprehensive portal in its category : Business News , Market Analysis , Business of Life. </li></ul></ul><ul><ul><li>Attracts more than a lakh unique visitors every month. </li></ul></ul><ul><li>Number of Page Views per month has already crossed 3 lakh mark and is growing exponentially. </li></ul><ul><li>More than 70% of the audience uses smart phones such as Blackberry Curve 8310, Blackberry Bold 9000, Nokia E-71, HTC Touch and Apple iPhone. </li></ul>Latest Business News Market Updates Financial Results Business of Life
  6. 6. About Clarity Through Debate <ul><li>A high level business conference that aims to bring together thought-leaders and policy makers from various industries to discuss and debate on topics of critical interest. </li></ul><ul><li>ONLY Industry leaders on the panel </li></ul><ul><li>Extremely relevant topic of discussion moderated by Mint editorial leadership team </li></ul><ul><li>An audience of HNI’s, CXOs, professional advisers, asset managers, private bankers, professional investors, financial service providers, wealth management specialists and entrepreneurs. </li></ul><ul><li>A very premium & best-in-class on-ground event execution. </li></ul><ul><li>A very conducive environment to facilitate networking among like minded people in related industries </li></ul>
  7. 7. Associate with Relevant Content Influence a distinguished elite audience Establish and promote multiple forums for interaction . The Mint Approach 1. Spread Awareness 2. Target the key audience across mediums 3. Drive Participation
  8. 8. Proposal for Oracle A dedicated blog on LiveMint.com that informs decision makers, thought-leaders and policy makers about the various products and technologies being developed by Oracle to resolve some of the key constrains and inefficiencies being faced by businesses across the world, and encourages them to contribute with their views on the same.
  9. 9. <ul><li>Oracle will decide the theme and content of this blog along with its title and logo. </li></ul><ul><li>Oracle will have the option of inviting their senior executives and various industry experts as guest bloggers. </li></ul><ul><li>While the template for this blog will be remain largely similar to the rest of the blogs on LiveMint, Oracle will be able to add links to their corporate website and change the branding elements of the page. </li></ul><ul><li>Mint will be responsible for creating and hosting the blog interface and promoting it in Mint and LiveMint.com </li></ul><ul><li>Blog URL : livemint.com/blogs/ blog title </li></ul><ul><li>Some of the popular blogs on LiveMint: </li></ul>
  10. 10. Blog Description Reader Comments Recent Posts Sharing Tools Blog Post Other Favorite Blogs Tags
  11. 11. <ul><ul><ul><ul><li>Prominent links to the oracle blog will be placed on : </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blogs panel on the Livemint.com Homepage </li></ul></ul></ul></ul>Promotion | Contextual Advertising Positions | LiveMint
  12. 12. Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>Blogs Section Homepage </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prominent links to the oracle blog will be placed on : </li></ul></ul></ul></ul>Promotion | LiveMint | Contextual Advertising Positions Promotion | Contextual Advertising Positions | LiveMint
  13. 13. Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>The Livemint Technology Blog ( Play Things ) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prominent links to the oracle blog will be placed on : </li></ul></ul></ul></ul>Promotion | LiveMint | Contextual Advertising Positions Promotion | Contextual Advertising Positions | LiveMint
  14. 14. Media Promotion | Contextual Advertising Positions <ul><ul><ul><ul><li>The Mint Editorial pages (Online Views / Every Friday) </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pointer size : 8 cm x 2 cm </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Prominent links to the oracle blog will be placed on : </li></ul></ul></ul></ul>Promotion | LiveMint | Contextual Advertising Positions Promotion | Contextual Advertising Positions | Mint
  15. 15. Media Promotion | Contextual Advertising Positions Promotion | LiveMint | Contextual Advertising Positions <ul><li>Mint will send out a monthly e-mailer which will essentially carry a summary of the activity happening on the Oracle blog (interesting posts ,reader comments etc.) and will have appropriate links to the same. </li></ul><ul><li>The e-mailer will be sent to the entire e-paper and newsletter subscriber database of LiveMint along with any key individuals suggested by Oracle. </li></ul><ul><li>The content and layout of the e-mailer will be prepared by Mint in consultation with Oracle. </li></ul>Promotion | Customized E-Mailer
  16. 16. Cost of Association <ul><li>Item-wise break-up of costs : </li></ul><ul><ul><li>Blog Development and Hosting Charges : INR 3 lacs </li></ul></ul><ul><ul><li>Media Promotion : Worth INR 37 lacs </li></ul></ul><ul><ul><ul><li>24 (8x2) pointers in Mint (All Editions) over 6 months : INR 10 lacs </li></ul></ul></ul><ul><ul><ul><li>Contextual Pointers on Livemint.com ( for 6 months) : INR 24 lacs </li></ul></ul></ul><ul><ul><ul><ul><li>Homepage / Blogs Panel: INR 12 lacs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blogs Section Homepage: INR 6 lacs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LiveMint Technology Blog: INR 6 lacs </li></ul></ul></ul></ul><ul><ul><ul><li>E-mailer to the Livemint.com e-paper and newsletter database (1 shot / month ): INR 3 lacs </li></ul></ul></ul><ul><li>Overall Cost for 6 Months : INR 40 lacs </li></ul>Cost to Oracle for having a dedicated blog on Livemint.com for six months : INR 25 lacs

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