Bright Marketing Future Consulting
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Bright Marketing Future Consulting Sàrl is a company specializing in sales and marketing consultancy on a worldwide level in computer, computer accessory, GPS and MP3/MP4 entertainment markets. We ...

Bright Marketing Future Consulting Sàrl is a company specializing in sales and marketing consultancy on a worldwide level in computer, computer accessory, GPS and MP3/MP4 entertainment markets. We particularly specialize in the strategic consultancy for the marketing and sales of products and services to the fast moving consumer electronic goods market.

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Bright Marketing Future Consulting Presentation Transcript

  • 1. How to improve the perception of your products and services .. Comment améliorer la perception de vos produits et services .. How to sell MORE ! Comment vendre PLUS !
  • 2. Do your clients and channel partners know and appreciate? Vos clients et partenaires de distribution le savent-ils? You already know how ! Vous savez déjà comment !
  • 3. Come on! Implement those wild ‘out-of-the-box’ ideas! Allons-y! Exécutons ces idées novatrices et un peu folles!
  • 4. Let’s DARE .. And let’s EXPORT worldwide ! OSONS et EXPORTONS dans le monde entier!
  • 5. Company Profile: Bright Marketing Future Consulting Sàrl is a company specializing in sales and marketing consultancy on a worldwide level in computer, computer accessory, GPS and MP3/MP4 entertainment markets. We particularly specialize in the strategic consultancy for the marketing and sales of products and services to the fast moving consumer electronic goods market. Profil Société: Bright Marketing Future Consulting Sàrl est une société spécialisée en conseil dans les domaines du marketing et des ventes, opérant sur le plan mondial particulièrement dans le conseil en stratégie de commercialisation de produits électroniques à destination du grand public tels que PC, périphériques et accessoires PC, GPS et MP3/MP4.
  • 6. Profile : Ability to blend the needs of end users and channel partners with your company’s product or service offering … Marketeer - creating new markets for new technology or new services Pioneer - new markets, new channels and new geographical areas Leader - high-performance motivated teams via proactive coaching Highest Level Contacts - top EMEA electronic distributors and consumer electronic retail chains Achiever - via individual contributions and collaborative team efforts Experienced - extensive experience in sales development, marketing and management across Europe, Middle East & Africa (EMEA)
  • 7. Professional Experience : Bright Marketing Future Consulting Sàrl , Geneva (since January 2007) Founder and Director Belkin Europe www.belkin.co.uk - (May 2006 – September 2006) Vice President Sales EMEA Navman Europe www.navman.com - 2 years (2004 - 2006) Vice President Sales & Marketing EMEA Logitech Europe www.logitech.com - 14 years (1990 - 2004) , Sales Director EMEA Digital Europe (DEC) – 10 years (1981 - 1990) European Channel Marketing Manager, Sales Management, etc. Cii-Honeywell Bull – 2 years (1979 - 1981) Sales Engineer
  • 8.
    • Education :
    • B.A. (Honours) International Marketing
    • Thames Polytechnic, London, England
    • Young Managers' Course
    • INSEAD, Fontainebleau, France
    • Storewars (retail management)
    • INSEAD, Fontainebleau, France
    Personal Details : Family Status: Married, two children Nationality: Irish & French with Swiss “G” Permit Languages: Bi-Lingual English and French Interests and Sports: Family, Travel, Golf & Ski
  • 9.
    • Belkin - VP Sales Europe, Middle East & Africa (EMEA)
    • (May – September 2006)
    • Manufacturer of peripherals and connectivity devices for computer users
    • Established a solid weekly business reporting and forecasting process
    • Created program for a more pro-active customer and sales-driven account and pan-EMEA account management sales focus
    • Initiated sales approach for Russia and Eastern European countries
    • Navman - VP Sales and Marketing EMEA - (2004 -2006)
    • Manufacturer of GPS for transportable in-car navigation
    • Tripled annual sales from Euros 53m to Euros 161.7m.
    • Transformed a sales-in distributor-focused company into a strong sales and marketing unit
    • Fostered a demand-generating, sales-out driven, end-user and retail-focused approach
  • 10.
    • Logitech – Sales Director EMEA - (14 years: 1990 - 2004)
    • World leading computer input device manufacturer - computer mice, joysticks, gamepads, steering wheels, webcams and digital cameras
    • Grew sales in EMEA from Euros 20m to Euros 600m
    • Logitech Retail Division :
    • Set up the retail sales organizations in EMEA
    • Guaranteed that Logitech products flew off the shelves
    • Advocated efficient sales-in and fast sales-out
    • Hired and coached teams in each country
    • Direct responsibility for all pan-European Large Accounts
    • Negotiated at the highest level in the PC market across Europe
    • Personally introduced new technologies into specialist markets
    • Pioneered a structured sales approach to corporate markets
    • Logitech OEM Division :
    • Created a network of OEM distributors in all European countries
    • Provided leverage off the Logitech brand
  • 11.
    • Digital (DEC) - European Channel Marketing Manager
    • (9 years: 1981 – 1990)
    • World leading manufacturer of networked minicomputers
    • Channel Marketing :
    • Created and implemented an enhanced reseller channel strategy and address the needs of the growing small and medium enterprises (SME)
    • Drove a critical project for a computerized network link between Digital and all of the European resellers, software houses and consultants
    • Managed the external and internal marketing communications mix
    • Coordinated pan-European and worldwide events
    • Sales, Sales Training & Sales Management :
    • Recruited new resellers (OEM's), account managed the top OEM’s
    • Expanded Digital's market reach in indirect channels
    • Nominated as one of the first large end-user account managers
    • Shared my sales experience with over 800 new hire sales reps
  • 12. How to contact us: Comment nous contacter : Bright Marketing Future Consulting 112, Route de Florissant CH – 1206 Geneva, Switzerland Mobile: +41 79 210 25 10 Tel: +33 4 50 20 27 21 Fax: +33 4 50 20 27 39 E-mail: [email_address] website: www.bmfconsulting.biz