October 2009
About Us:   Established in 2003 as a ‘boutique’ business-to-business full
            service marketing and creative suppo...
Our Services:   Advertising.
                Branding (strategy and identity development).
                Campaign and le...
Our track record
pro∙manchester is a corporate membership    Marketecture was          Marketecture’s proprietary   (social networking),
  ...
“Marketecture was appointed in 2006 to      LRQA is a global leader       Marketecture was           all marketing discipl...
Part of the Lloyds Banking                                                                                       Marketect...
‘We employed Marketecture to develop a website with a high level        Lloyd’s Register is one   Marketecture was recentl...
NASDAQ quoted CTI             has more than 13,000        CMS. To coincide with this
                                     ...
“Marketecture is really in tune with the      Redstone plc is a FTSE        Marketecture initially       new corporate web...
“We were impressed from the outset            TDG is one of Europe’s      the logistics market. As    sectors to be target...
SCC is a global             Marketecture has          on and offline marketing
                                           ...
“I would have no hesitation in            Established in 1957,         Marketecture provides       of the company, includi...
“We set Marketecture the task of developing a direct mail campaign       SolutionsPT specialises    a direct mail campaign...
“We have worked with Marketecture for a      Business Post Group plc is    Marketecture has been        We have recently
 ...
“We believe that Marketecture’s skills are the     Eric Wright Group is one      Marketecture has been        we have also...
Marketecture was            during 2009 and involves
                                             appointed to BOC        ...
Elements Europe is one of the UK’s leading     The challenge:           Marketecture’s              MKT attendance at
    ...
“We appointed Marketecture because we were             Headquartered in Dublin,       an overhaul of its existing
        ...
“Marketecture’s team approached our b2b marketing         Employing 1500,               Engaging DM concepts
             ...
Why                                                   ?
We are an integrated marketing support agency with a 100% commerci...
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Oct09 Credentials

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Oct09 Credentials

  1. 1. October 2009
  2. 2. About Us: Established in 2003 as a ‘boutique’ business-to-business full service marketing and creative support agency. Based in Manchester (UK) working with an extensive client base of leading blue-chip companies and dynamic SME businesses with national and global marketing remits. Current team of 17 as at October 2009 – Recognised as the 3rd fastest growing b2b agency in the UK [Source: B2B Marketing Magazine]. Professionally qualified marketers – Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM) and Chartered Institute of Public Relations (CIPR). Excellent client retention with 63% of clients through referral. Fee revenue 2008 – £870k. Forecast for FY09 c. £1m.
  3. 3. Our Services: Advertising. Branding (strategy and identity development). Campaign and lead generation development. Copywriting. Creative thinking and design. Digital (web, email, SEM, 2.0). Events, presentation and exhibition support. In-house studio and location photography. Media planning and purchase. New product launches (naming, identity, launch strategy). PR (on and offline). Research programmes and telemarketing support.
  4. 4. Our track record
  5. 5. pro∙manchester is a corporate membership Marketecture was Marketecture’s proprietary (social networking), appointed as digital content management banner advertising organisation representing the 240,000 marketing partner to system ‘Optiva’, was management and online professionals employed in the financial pro.manchester in 2007 launched in 2008. It sign-up and payment to and professional services community in following a competitive is a highly innovative attend member events. pitch to recreate the technical platform, and around Greater Manchester. A thriving pro.manchester website providing members part of the business community, the and related future.pro with access to instant For this Client: website. The website information including, organisation has over 250 active (www.pro-manchester. online directories, forum E-marketing corporate members. co.uk) which uses and discussion threads Website design and build SEO Multimedia
  6. 6. “Marketecture was appointed in 2006 to LRQA is a global leader Marketecture was all marketing disciplines in quality assurance and appointed in 2006 as one including collateral work with us on the execution of LRQA’s management systems of two global marketing development, exhibition global communications strategy. Their certification, with offices support agencies for support, copywriting approach continues to impress and their in more than 40 countries LRQA. Since working with services, viral marketing For this Client: around the world. the company we have (game development), support model really works for the unique Established in 1985, the provided support across advertising and product Sales support Marketing communications strategy planning challenges of b2b.” company is part of the brand development. Lloyd’s Register Group. Print management Pauline Hylton, Strategic Marketing & E-marketing Website design and build Development Manager, LRQA Copywriting Viral marketing
  7. 7. Part of the Lloyds Banking Marketecture was direct mail, email Group, Bank of Scotland appointed marketing, online survey offers a wide range of by Bank of Scotland analysis and production of financial products. The Corporate to devise final report and resultant corporate banking division a national online PR activities. works with businesses entrepreneur survey with a £1 million plus including research and turnover. content development, G R O W YO U R M I N D A N D YO U R B U S I N E S S WI LL FOLLOW For this Client: Research and analysis Public relations E-marketing IS UK BUSINESS KICKING UP A Copywriting STOR M, OR I S IT A DAM P SQU I B? Direct marketing E Fin Profit P Staf Cashflow Cashflow Cashflow Sa Ins m Property Property Human Resources O rg a n i s a t i o n O rg a n i s a t i o n Marketing Marketing Marketing Cont Advisors Advisors S t a ff S Me pl ance les Profit Profit Profit Profit pir f St oy Cas ntors ment Employmen ation Inspiration Insp Sales Sales acts Contacts a ff hflow Cashflow Cashflow rofi Finance t a ff S t a ff t Profit Prof Mentors Mentor S t a ff S t a ff Property it t s iration
  8. 8. ‘We employed Marketecture to develop a website with a high level Lloyd’s Register is one Marketecture was recently of interactive functionality. The website was delivered on time of the UK’s leading commissioned to design independent risk and build a website for and on budget and ongoing support from Marketecture has been management the company’s UK asset responsive and effective. Marketecture has recently upgraded the organisations with a management division, global reputation for which was developed site and provided valuable advice in respect of improvements to quality and innovation. around our ‘Optiva’ For this Client: both presentation and functionality, significantly enhancing the user CMS platform. Sales support Print management experience of the site. I would be pleased to recommend their E-marketing services to any potential client.’ Website design and build (CMS driven) Terry Mundy, Business Development Manager, Copywriting Lloyd’s Register EMEA Services
  9. 9. NASDAQ quoted CTI has more than 13,000 CMS. To coincide with this Group is an international installations in 45 project, Marketecture also provider of ebilling and countries worldwide. developed new corporate analytics, call recording identity guidelines to be and call management Marketecture was used across the global solutions to converged, appointed as digital business, along with a fixed, and mobile service marketing partner for CTI range of offline marketing For this Client: providers, hosted VoIP US and CTI UK/EMEA in collateral. Brand development providers and corporate 2008 with the brief of Sales collateral development customers. At the forefront redesigning and building Marketing communications strategy planning of its industry for over the company’s corporate Print management Get closer 20 years, the company website within our Optiva Website design and build Copywriting Direct mail
  10. 10. “Marketecture is really in tune with the Redstone plc is a FTSE Marketecture initially new corporate website 250 company in the developed a new brand and five divisional needs of the in-house marketer and the IT/Telecoms sector. identity for the Group sites. A programme team has extensive knowledge of our Marketecture was following a number of of ongoing campaign appointed marketing acquisitions which left and communications For this Client: marketplace. As well as excellent Brand development support agency for all the company with a support continues to keep Marketing communications strategy planning day-to-day and strategic support, the Group divisions following a number of legacy brands. Redstone ‘front of mind’ agency is also commercially creative, not successful rebranding pitch The new brand has since in the market. Print management in 2005 and continues to been rolled out across E-marketing just in terms of design, but also in coming work with the company all divisions, introducing Website design and build (CMS driven) up with innovative marketing solutions.” in 2009. a new collateral suite, a Copywriting (case studies, product sheets) Internal newsletter Nikki Ratcliffe, Logo and corporate identity Head of Marketing, Redstone plc Direct Marketing (on and offline) Event support
  11. 11. “We were impressed from the outset TDG is one of Europe’s the logistics market. As sectors to be targeted. leading supply chain the 4PL offer focuses on A campaign microsite by Marketecture’s ability to combine management companies simplifying a potentially will form the hub of the innovative ideas with clear messaging in whose clients include complex supply chain, vertical sector campaign an ad campaign developed for trade and Corus, Honda, ICI Paints, Marketecture developed and a schedule of ‘direct’ Kimberley Clark and a theme based around activity will drive potential key vertical sector press. The team was Marks and Spencer. The ‘simplicity’. prospects through a energetic in responding to our brief and I company has 7,000 qualified conversion employees based in the A series of ad concepts process. was delighted when they took the initiative UK, Ireland, Germany, have also been adapted to to shoot original photography in their Spain, Holland and the specific requirements Belgium. of a number of vertical in-house studio at no additional cost to capture the exact image envisaged in their Marketecture was initial concept work.” commissioned by TDG For this Client: in November 2008 to Sales support Lisa Charles, Group Communications develop a campaign to Advertising promote its 4PL offer in Copywriting Manager, TDG Photography
  12. 12. SCC is a global Marketecture has on and offline marketing technology solutions worked with SCC tactics, including event provider specialising in since 2007, providing support, campaign IT infrastructure systems communications support development, web For this Client: with a European turnover in relation to IBM and development, email Sales support of 3 billion euros. Sun Microsystems vendor marketing, case study Marketing communications strategy planning marketing. Our brief drafting and design and extends to both channel technical newsletter Print management and end-user marketing writing. E-marketing and involves a range of Website design and build Copywriting Case study drafting and design Event and exhibition support
  13. 13. “I would have no hesitation in Established in 1957, Marketecture provides of the company, including Advance Security is one of all aspects of marketing SEM activity for guard recommending the Marketecture team, the UK’s leading manned support to Advance as recruitment and ongoing their input into the progression of our guarding companies, sole appointed agency. customer and prospect business cannot be underestimated.” employing more than In addition to devising research programmes (on For this Client: 3,000 personnel across marketing and brand and offline). Public relations Richard Bailey, Managing Director, the UK and with an strategy, we also manage annual turnover exceeding all ongoing marcomms Sales support Advance Security Marketing communications strategy planning £64 million. and PR activity on behalf Print management E-marketing Website design and build Copywriting Newsletter development
  14. 14. “We set Marketecture the task of developing a direct mail campaign SolutionsPT specialises a direct mail campaign in successful technology to promote the launch which would help to clearly promote the key attributes of our solutions for real-time of its new Wonderware™ Wonderware solution. Having never worked with us previously manufacturing, and is product. The company a leader in its market. has since worked with we were impressed by their fresh approach and their quick Operating through three Marketecture to develop understanding of the key messages we were looking to promote. divisions, HardwarePT, a number of marketing For this Client: We have since worked with Marketecture on a number of projects SoftwarePT and emsPT, initiatives including the company has a global event support, corporate Sales support and have found the team to have an ideal mix of creativity, client base. collateral, training Marketing communications strategy planning Print management strategic insight and the organisational skills to ensure projects get materials development Marketecture was and online advertising E-marketing delivered on time and within budget.” commissioned to work campaigns. Copywriting with SolutionsPT in Michael Lees, General Manager, Solutions PT Brochure design early 2008, supporting Direct marketing Online advertising TIME TO GAIN THE ADVANTAGE...
  15. 15. “We have worked with Marketecture for a Business Post Group plc is Marketecture has been We have recently the largest independent Business Post’s digital revitalised the look and number of years and we didn’t hesitate parcels, mail and logistics marketing partner feel of the corporate site in working with them again on our latest services company within since 2006 following a and designed a new web project, as they understand our the UK. With revenues successful three way pitch service specific microsite of £350m, the company to overhaul and relaunch to coincide with the business and adapt well to the fast moving operates a national the company’s corporate international launch of environment in which we work.” network of more than 50 website, which is build imail, an innovative new sites and 3,500 vehicles. within our proprietary online system to send For this Client: Lisa Bellamy, Head of Group CMS, Optiva. mail. Sales support Communications, Business Post plc E-marketing Website design and build (CMS)
  16. 16. “We believe that Marketecture’s skills are the Eric Wright Group is one Marketecture has been we have also advised on best we have come across in taking a brief and of the North’s largest employed by Eric Wright business development and most established Group to provide ongoing strategy, managed turning it into prose for publication. They can construction and PR and marketing events and provided expertly tailor it to suit the target audience. development companies. communications support design, copywriting and This not only applies to the ‘thought pieces’ With a turnover of over since 2006. In addition to production services for the included in our corporate newsletter but also to £150m, the company general media relations, company’s promotional works on developments crisis communications literature, advertising and press releases about all aspects of our Group For this Client: across the commercial support, community company newsletter. activity. They have organised corporate events and public sectors offering engagement and online Public relations Marketing communications strategy planning which have gone off very smoothly and have property development, PR activity at both a Print management dealt directly with the press achieving exactly construction, civil corporate level and for engineering and facilities individual developments, E-marketing the sort of press coverage we require.” management services. Website design and build Jim Carter, Copywriting Chief Executive, Eric Wright Group Event management Photography
  17. 17. Marketecture was during 2009 and involves appointed to BOC the development of an Gases’ agency panel in overall campaign theme October2008 following ‘Let us take the pressure’, a successful pitch. Our the design and build of initial brief has been to an information portal work with the refrigerant www.gas2010.com, For this Client: gases team to develop design of point of sale Sales support a 12 month rolling materials and ongoing Marketing communications strategy planning campaign to promote information updates for Print management the phasing out of HCFCs clients and prospects. E-marketing from January 2010. The Website design and build campaign will roll-out Copywriting
  18. 18. Elements Europe is one of the UK’s leading The challenge: Marketecture’s MKT attendance at response: Interbuild and offsite construction specialists, delivering additional event ground-breaking ‘pod’ solutions to ‘We’ve decided to take 13 pieces of product support (including contractors and developers in the hotel, a stand at Interbuild and sector-specific PR speech writing for and need to generate material produced. keynote presentation). care, housing and student accommodation as much interest as sectors. The company currently produces possible - you’ve got Press packs including 60 items of coverage £5K and three weeks relevant background generated - 20 pre- circa. 5,000 pods a year and invests guys!” information drafted, show, 5 mid-show, 35 For this Client: £millions in R&D to lead the way in produced and post-show (to-date). distributed to 50 top Public relations sustainable design solutions. Exhibition support tier press prior to the Spread of TV, radio and show, with a further print coverage (national 150 packs produced for consumer, regional, the Interbuild press horizontal and vertical office. sector media). 8 key media interviews AVE: £42K (calculated organised at the show. on 1:1 basis). Return on initial investment: 8:1.
  19. 19. “We appointed Marketecture because we were Headquartered in Dublin, an overhaul of its existing Ireland, i-conX Solutions website. In addition to impressed by their ability to assimilate the provides expert interconnect the wider marcomms complexities of our product and the realities of our services at the point when activity, Marketecture’s PR marketplace in very quick time. They immediately two separate telecoms division has been tasked operators connect with each with targeting the global met if not exceeded our PR objectives, positioning other as calls are made telecoms trade media (print messages of success to key strategic audiences which between networks. With a and online), with a particular sustained 40 per cent year- focus on emerging markets. we were previously unable to reach. They have a on-year growth since it was Raising i-conX’s profile across young and enthusiastic team and it is a pleasure to founded in 2001, i-conX is the Irish business press has For this Client: officially recognised as one also been an important work with them on the development and execution of Public relations of Ireland’s fastest growing strand to the campaign. Sales support our wider marketing plan.” technology companies. Its Print management Gavin Stewart, Vice President Sales & Marketing, high profile international Our copywriting and creative E-marketing customer base includes ntl teams also produce a I-conX Solutions and Cable & Wireless. quarterly newsletter aimed Website design and build (CMS driven) Copywriting at international operators i-conX is working with for distribution at carrier Marketecture to execute a conferences and events. complete rebrand, including
  20. 20. “Marketecture’s team approached our b2b marketing Employing 1500, Engaging DM concepts Capita Hartshead is the were brought to life through conundrum with a passion to really get under the skin pensions outsourcing a photography shoot at of the challenge, which conventional ‘creative services’ arm of The Capita Group Marketecture’s Plc. Marketecture was in-house studio. agencies often lack. Their solution for us is fresh, commissioned in early practical and simple.” 2009 by the Pensions Communications team Louise Harris to develop a new creative Head of Pension Communications proposition for a service launch. Capita Hartshead For this Client: Sales support Print management E-marketing Copywriting COMMUNICATIONS CONSULTING AND DELIVERY
  21. 21. Why ? We are an integrated marketing support agency with a 100% commercial approach. We are an experienced and friendly team - a true ‘partnering’ approach. We offer excellent project management skills and attention to detail to ensure that agreed deadlines are always met. We keep in tune with changing marketing tactics and technologies and will work with you to push the boundaries, when appropriate. Our philosophy is to always go the extra mile for clients and we have a true desire to build long-term mutually beneficial relationships. We believe we offer good value for investment. We’re passionate about what we do and would love the opportunity to prove it to you!

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