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Presentación sobre la medición de resultados en Internet y los imperdibles de la Web.

Presentación sobre la medición de resultados en Internet y los imperdibles de la Web.

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Resultados Resultados Presentation Transcript

  • Resultados UP Marketing Digital Mayo 2010 #UPmd
  • ¿Qué se puede medir de una campaña?
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  • Resultados Sitio Visitantes Visitantes únicos Páginas vistas Tiempo de visita Localización Registrados
  • Resultados E.Mail Marketing Enviados Apertura No abiertos Rechazados Clics ROI
  • Resultados Ad’s Impresiones CTR (Click Through) Hora ROI
  • Resultados Sociales Friends (I like it) Followers Suscribers Views Comments
  • CPM (Cost Per Mille) , also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. CPV (Cost Per Visitor)  is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPV (Cost Per View)  is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). CPC (Cost Per Click)  is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
  • CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Cost per conversion  Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
  • ¿Cómo interpretar los resultados? Objetivos Marca Competencia Mercado
  • 1. Medir, medir y medir 2. Pagar por resultados 3. La publicidad es auto gestionable 4. La inteligencia para el ahorro 5. Aprender de los errores del otro
  • Los imperdibles de la Web Herramientas para potenciar y medir resultados
  • Google Analytics Resultados Sitio Web. www.google.com/analytics
  • Mailchimp Resultados mail. www.mailchimp.com
  • SOCIALIZA Todo lo que compartas suma. www.sharethis.com
  • CONECTATE Ellos tienen los usuarios. www.facebook.com/connect
  • ESCUCHA A LOS QUE SABEN www.googlelabs.com
  • Visitor Recordings Mouse Move HM Click HM Link Analytics APRENDE DE LO QUE TENES www.clicktale.com
  • NO ME DEJEN AFUERA www.w3.org
  • GET IT DONE http://www.basecamp.com
  • DAR Y RECIBIR INFO www.surveymonkey.com
  • SUPERMERCADO DE WEB`S www.templatemonster.com
  • DESFILE DE CREATIVIDAD www.crowdspring.com
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  • ESPECIALIZADOS www.psdtohtmlcss.com
  • NO INVENTES LO QUE YA ESTA HECHO www.magentocommerce.com
  • LA EMPRESA MAIS GRANDE DO MUNDO www.elance.com
  • TODO PARA LLEVAR www.wapple.net
  • SE DINAMICO www.joomla.org
  • APIS PARA TODOS LOS GUSTOS
  • DOS CABEZAS PIENSAN MEJOR QUE… www.usertesting.com
  • GRUNDIG….gratis, pero el mejor. www.google.com/a
  • CREA CONOCIMIENTO COMPARTIDO www.wikispaces.com
  • PYME LOVERS www.jimdo.com
  • www.flavors.me
  • LA NUBE www.rackspace.com
  • ESCUCHAR ES GRATIS www.uservoice.com
  • MI PROPIO FACEBOOK www.ning.com
  • AUTOSERVICIO PUBLICITARIO www.google.com/intl/en/ads
  • www.facebook.com/advertising
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  • MEDIRLO TODO www.e-planning.net
  • www.google.com/dfp
  • 1. Sentido Común 2. Abrazar la Web
  • GRACIAS
            • [email_address]
            • @pablocapurro
            • www.sg2.com.ar