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Health Tourism In India, By-Kannu
 

Health Tourism In India, By-Kannu

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    Health Tourism In India, By-Kannu Health Tourism In India, By-Kannu Presentation Transcript

    • Health Tourism in India
      By:-
      Kannu Sharma
      MBA (HCM) and
      Medical Tourism
    • I Classified as:
      Medical Travel
      Medical Tourism
      Health Travel
      Health Tourism
    • Health Tourism
      “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise ,therapy, dietary control, and medical services relevant to health maintenance.”
      -- UNWTO
    • Inadequate Recuperation facilities in home country
      Personalized Care
      Experience or Expertise
      Provides a good mix of allopathic and
      alternative systems of medicine
      Insurance Coverage
      Price Advantage
      The Need
    • GDP
      Lets improve India
      Prepare to Compete
      Earn word of Mouth
      Job Opportunities
      Tourism Sector
      The Importance
    • Look at all aspects of healthcare
      Spas
      Wellness
      Treatment
      Retirement
      Rehabilitation
    • Health Wonders of Kerala
      Kerala Tourism Board
      Forum of 8 Health Institutions
      Climate- The Gift of Nature
      Medical Tourism Cost at Kochi 30 to 50 % of that in Thailand .If Integrated treatment Approach is adopted the cost will be 10 to 20 % of Cost.
      NABH
    • Worlds no.1 Medical Tourism Hospital, BUMRUNGRAD International Hospital ,Thailand
      tried to takeover
      Lakeshore Hospital ,Kochi
      showing the Importance of Kochi in World Medical
      Tourism .
      Chennai based Apollo Hospitals Restricted itself to a Marketing tie-up with Tamil Nadu Development Corporation(Use coupons)
    • Leisure
      Medical Treatement
      Surgical
      Wellness retreats
      Spa treatment
      Check ups
    • Is this the Potential we got?
      NO
      What needs to be done for more?
      • Govt. should come with full pace
      • More follow up care
      • Malpractice laws
      • Look at your Home First
      • Networking
      • Packaging
      • No sketchy Information
    • Infrastructural Mess
      We care attitude
      Value based Pricing not Volume Based
      Sell destinations for what they can do to improve health and wellbeing
      Offer full range of products and services
    • Popular Topic
    • Marketing Myths & Failure
      • Create a pretty glossy brochure of your hospital and Most Hospitals fail when it comes to marketing to foreign patients.
      • Can’t just open your door and think foreign patients will come.
      • Can’t just build a website and think patients will come.
      • Can’t just partner with one company in foreign country and think the patients will start to come.
      • Can’t just attend one conference and think people will come.
      • Can’t think people will come, Must MARKET!!!!
    • Summary
      Health Tourism.
      Need for Health tourism.
      Importance for us.
      The wonders of Kerela.
      Using our Potential.
      Marketing Myths and Failures.
      Thank you