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Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
Web 2.0
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Web 2.0
Web 2.0
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Web 2.0
Web 2.0
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Web 2.0

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Web 2.0 by mohsen basirat

Web 2.0 by mohsen basirat

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  • Transcript

    • 1. Web 2.0
        • Mohsen Basirat
        • Oct 2007
    • 2. Web 1.0 (1994 to 2001)‏
      • Web browser/server
      • Netscape, Internet Explorer
      • Open Source Movement
      • Dot-com crash
    • 3. Internet Highlights…
      • Users / Usage — Yahoo! has base of 418MM+ unique monthly
      • visitors (+19% Y/Y with 24% Y/Y page view growth, CQ3)‏
      • Customer Acquisition — Google (500K - 1MM advertisers /
      • vendors, and rising); 30%+ clicks (and rising) on sponsored links
      • effective targeting should continue to improve + drive rising monetization
      • Commerce / Payments — PayPal (123MM accounts, +41% Y/Y,CQ3) + Shopping.com has 40MM+ products in 325+ categories
    • 4. Internet Highlights…
      • Skype - Fastest Growing Product in the history , 136M registerated user and counting = %7 global international long distance minutes, if skype were a carrier user level would rank it #3 as provider and it’s P2P
      • Video - ~60% of Internet traffic may be P2P file sharing of unmonetized video
    • 5. User-Generated Content (UGC) - Wikipedia + MySpace + YouTube Have Moved to Top of Internet User Pack
    • 6. Number of Users GROW Continues to Rise in Relevance N. America 36% of Users in 2000E; 20% in 2007E
    • 7. Peer to Peer Growth Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic
    • 8.  
    • 9. Keystones of Web 2.0
      • Data is Next Intel Inside
      • The Long Tail
        • http:// www.thelongtail.com /
      • Read/Write Web
        • http://www.oreilly.com/catalog/wemedia/book/ch02.pdf
      • Folksonomy
        • http:// en.wikipedia.org/wiki/Folksonomy
    • 10. Social Trends
      • Spread of Broadband
        • Increasingly ubiquitous connections
      • A generation of “web natives”
        • Living on the web
        • Social networking; blogging; instant messenger
      • Create, not just consume
      • Some hard lessons about data ownership
    • 11. Web 2.0
      • The term Web 2.0 was introduced in 2003 by O’Reilly and Dougherty.
      • Web 2.0 is not a new product
      • Web 2.0 is not “must be Web 2.0 compliant” a check mark
      • Web 2.0 is a period of time
        • characterized by unique movements, technologies, philosophies and events, where promise of the internet democratizing communications takes effect
    • 12. Web 1.0 vs Web 2.0 Participating  Viewing Flickr  Ofoto Bit torrent  Mp3.com Tagging  Directories Wikipedia  Britannica online Blogging  Personal websites Google AdSense  DoubleClick Web 2.0 Web 1.0
    • 13. Business Trends
      • Exploit the Long Tail
        • At internet scale even niche communities are very large
        • “ We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.”
            • Amazon employee quoted on Wikipedia
      • Success of web services
        • No need to own the user interface. It's your data that they want
      • Users can enrich your data
        • “ Harnessing collective intelligence of users”
        • Review and Recommend; Social Bookmarking; Folksonomies
    • 14. Technology Trends
      • The Power of XML
        • Easier to exchange and process application independent data
      • Agile Engineering
        • Incrementally developer your product; short release cycles
        • Continually adapt to user needs
        • “ The Perpetual Beta”
      • Maturation of the browser
        • AJAX, CSS, Javascript, Plugins
        • Browser based application
    • 15. Web 2.0 is about the Social Web
    • 16. Web 2.0: Evolution Towards a Read/Write Platform Browsers, RSS Readers, anything Viewed through… Web browser Everyone Content Created by… Web Coders “ dynamic” State “ static” “ mass amatuerization” Domain of… “ geeks” “ Post / record” Primary Unit of content “ Page” “ Web Services” Architecture “ Client Server” “ Write” & Contribute Mode “ Read” Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser
    • 17. Data is the next “Intel Inside”
      • Companies control the data
      • Users also provide data, thus influence the content of the data
      • Data management is more important than ever
    • 18. Software as a service
      • The Web is a platform
      • Data Driven Services
      • Software is provided as a service, not a product
      • Service update constantly
      • Open source software
      • Lightweight programming models: REST, AJAX
      • Syndication: mash-up ( programmableweb.com)‏
      • Run on multiple devices: handheld
    • 19.
      • The social Web
      • Harnessing collective intelligence
        • Users add value
        • the service automatically gets better the more people use it (tagging, BitTorrent)‏
        • Users must be treated as co-developers
      • The long tail
        • Reach out to the entire web, to the edges and not just the center, to the long tail and not just the head
      It’s all about PEOPLE
    • 20. Harnessing collective intelligence
      • Blogging: constant mental chatter
      • Wikipedia : an entry can be added or edited by any web user
      • Del.icio.us, Flickr : user categorization
      • Amazon.com : vendors provide product description & images, buyers provide reviews & images
      • BitTorrent : Every client is also a server
      • Google Maps : its lightweight programming model allows users “mashup” it easily
    • 21. Publishing on Web 2.0
    • 22.  
    • 23. Write/ReWrite/Read Web
      • Value of Write is greater than Read
        • Comments on Blogs
        • http://digg.com/ style voting
      • Mash-up: ReWrite
      • Copyright, IP: (cc) Creative Commons
        • http://creativecommons.org/
      • Wiki-world
        • http://wikipedia.org/
        • Or install your own Wiki
    • 24. Web 2.0 Features
      • RSS Feeds
      • Social Bookmarking (“Folksonomies”)‏
        • Tagging and Categorization
      • Rating & Recommendations
      • Blogging
        • Comments and Discussions
      • Rich User Interfaces (“AJAX”)‏
        • Close to desktop systems
      • Web Services
      • People
      • Data
      • Service
    • 25. Web Services & Open Data
      • Publish Raw Data not (just) pages
        • Using “web native” formats like XML, not Excel or PDF
      • 328 Web services listed on ProgrammableWeb.com
        • Photo sharing; calendars; messaging; blogging
        • File storage; ecommerce; advertising; search
      • “ Mashups”
        • Remixing Data to Create New Applications
    • 26. Example Mashups
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37. A YouTube For Data?
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45. Summing Up
    • 46. Future of Science, Technology and Life
      • My Predictions!
      • - New Line of Sciences ( Science Mash-up)‏
      • - More Democracy , No Monopoly
      • - Learning for everyone and Reshaping Education and Universities
      • - Changing Management Model
      • - People powered Media and Broadcasting Services
      • - People powered Service Providers ( Mobile, Wireless, and etc )
      • - Reshaping the Companies
      • - Changing Traditional Privacy and ownership model
      • - Finally…Better life for everyone
    • 47. Summing Up
      • Web 2.0 more than just hype its about future of life
      • Importance of Open Data
        • Allows communities to assemble unique tailored applications
      • Importance of Users
        • Seek and create network effects
      • Browser as Application Platform
        • Huge potential for new kinds of web applications
    • 48. Thank You

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