E Business Exercise

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E Business Exercise

  1. 1. Exercise :
  2. 2. Targeted customers <ul><li>Customers whose first preoccupation is the price </li></ul><ul><li>Customers with flexible dates of departure </li></ul><ul><li>All inclusive packages </li></ul>
  3. 3. Online customer services <ul><li>Reservation of holiday package or plane tickets only </li></ul><ul><li>Various holiday packages: scuba diving, spa, ski, cruise... </li></ul><ul><li>Group trips organisation too </li></ul><ul><li>Help with insurance, advices for your trip organisation </li></ul>
  4. 4. Comparison with Expedia <ul><li>Partirpascher’s slogan is all about the price, the low cost services... </li></ul><ul><li>whereas Expedia’s slogan is about offering custom-tailored trips (all destinations, all activities...) </li></ul>
  5. 5. Communication methods <ul><li>Advertising: billboards, emailing </li></ul><ul><li>Game: customer can win holidays </li></ul>

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