E Business Exercise
Upcoming SlideShare
Loading in...5
×
 

E Business Exercise

on

  • 184 views

 

Statistics

Views

Total Views
184
Views on SlideShare
184
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

E Business Exercise E Business Exercise Presentation Transcript

  • Exercise :
  • Targeted customers
    • Customers whose first preoccupation is the price
    • Customers with flexible dates of departure
    • All inclusive packages
  • Online customer services
    • Reservation of holiday package or plane tickets only
    • Various holiday packages: scuba diving, spa, ski, cruise...
    • Group trips organisation too
    • Help with insurance, advices for your trip organisation
  • Comparison with Expedia
    • Partirpascher’s slogan is all about the price, the low cost services...
    • whereas Expedia’s slogan is about offering custom-tailored trips (all destinations, all activities...)
  • Communication methods
    • Advertising: billboards, emailing
    • Game: customer can win holidays