Composition Tools for Web Typography
Have you ever seen a web site so clear, logical, and exquisitely composed it made you stop in your tracks? Have you wondered how the designer achieved such a stunning and cohesive design?
In this presentation, Kimberly Elam, designer and author of the best-selling “Geometry of Design” and “Typographic Systems” will reveal the mysterious relationships between proportion, visual systems, composition and aesthetics.
Too often excellent conceptual ideas suffer during the process of realization, in large part because the designer did not understand the essential visual principles. This presentation explores these elements and how they work by examining how the use of visual principles informs, even creates, beauty in typographic design, but, more importantly, how you can use these techniques to create cohesiveness in your own design. The wide range of visual examples are both informative and insightful, and any designer can benefit from learning or revisiting the rules governing the basics of typographic design.